Utilization of Macro-Marketing for Social Problem Solutions

This article discusses the utilization of macro-marketing for rendering solutions to social problems. It also evaluates the strengths and weaknesses of macro-marketing. The article covers segmentation of targeted audiences, formulation of strategic plan of action, data analysis, and marketing investigation. The subject matter is discussed in reference to published research papers. Course code and college/university are not mentioned.

Macro-Marketing
Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Utilization of macro-marketing in rendering solutions to the prevailing social problems.........2
Evaluation of the statements associating with the strengths and weaknesses of macro-
marketing....................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
The concept of macro marketing is over the contemplation of the issues that are engaged
with the marketing facet and the society as a whole in respect to the ethical problems that are
arising because of the conflicts in the interests of the society. The interconnection of the markets,
shareholders and the market is an imperative juncture to study and analyze their critical and vital
effects upon the functioning of the markets (Brocato and et. al., 2022). This assignment deals
with the explication of the macro-marketing techniques to offer solutions to the problems that are
pertaining in the society. The elucidation of the strengths and the weaknesses of the
conceptualization will also be discussed in the assignment in respect to the published research
papers over this subject matter.
MAIN BODY
Utilization of macro-marketing in rendering solutions to the prevailing social problems.
The comprehensive deliberation of macro-marketing refers to the focus which is
differentiated on the basis of systems and the aggregations by the means of the processes related
to the marketing which can have deliberate affects upon the society in which it functions. The
ultimate goal of the macro-marketing is to explicate that how the society interacts with the
marketing perspective in order to learn and grow simultaneously. The subject matter revolves
around the behavior of the consumer, strategics related to the brand and the regulations
associating with the market along with the CSR that has to be considered and fulfilled by the
respective companies operating in the marketplace (Casais and Faria, 2022). The applications
which can prove to be beneficial for furnishing appropriate solutions to the contingencies arising
in the society can be furthermore explained:
Segmentation of the targeted audiences for a better understanding – The difficulties faced
by the citizens of country will not be similar to each other. The segmentation of the society on
the basis of the similarity in the situation that are faced by them will help in the apportionment of
the solutions that will be rendered in an effectual manner. The analysis of the behavior of the
individual pertaining in the particulate division, through the approach of surveys done with the
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grade-appropriate marketing techniques can help in the management of the situations in a
deliberate manner. This will thereby clarify the roots of the problems and effective
implementation ideas in order to eliminate the scope of the difficulty can be find out.
Formulation of strategical plan of action – The formulation of a executable plan for the
support towards the negative accelerations going on the market is quite imperative to take place
for ensuring the efficacy in the articulation of the strategical approach for the developmental plan
exclusively implemented to bring changes in the marketing approaches (Helm and Little, 2022).
The scheme must be ascertained in accordance to the demands and needs of the consumers. The
predication of the patterns of the behaviors of the consumer must be anticipated in order to ease
the formulation proficiency. The potential customers must be brought together and their
segmentation must be done according to their fluctuating problems.
Data analysis – The consumer data can be gathered out through the descriptive techniques of the
marketing. This can done through the extraction of the data from the public surveys and the
records done for the maintenance of the industry database. This analysis can prove to be an aid to
devise the plan in respect to the STP model explicated for the measurement of the performances
of the already existing plan of action. The deformities arising can be evaluated and measures can
be discovered by the authorities to devise a plan in order to eliminate the disfigurement and
compensate for the loss (Kennedy and Kapitan, 2022).
Marketing investigation – The befitting employment of the marketing inquiry can help in the
investigation of the policies circulating in the external market. The procedures and the scope of
grading schemes for the evaluation and identification of the marketing characteristics and facets
must be in accordance to the considerable solution for the desired response of the market to
motivate the customers to take part in the business related activities for understanding their
behavior towards the particular action. The impact of such a strategy can help in generating
positive results form the focused groups of audiences and the research upon such contemplation
can thereby be made for the future references.
Evaluation of the statements associating with the strengths and weaknesses of macro-marketing.
The considerate strengths along with the lags that can be faced while formulating a plan
of action for the conduction of macro-marketing in respect to the offer made for the solutions of
the societal problems must be ascertained in a distinguished manner (Kumar, Kumra and Singh,
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2022). The strengths it holds is in the appropriate and efficacious delivery of the solutions
offered through the varied approaches bee taken into account.
Strengths:
 The considerations of the macro point of view in order to provide the best for the
segmented audiences. The deliberate effort to devolve and mitigate a sustainable plan of
action to bring considerable amount of changes in the efficacy of the procedures that are
being carried out in the business environment.
 The particularization of the influential factors in the determination of the strategical
scheme is another strength that enables the scope of macro-marketing to bring about
substantial changes in the marketing techniques. The unifying philosophy of the
conceptualization thus helps in the construction of a reliable and a practicably account of
all the accelerator and the declarative activities taking place in the society (Li and et. al.,
2022).
Weaknesses:
 The imperative matters to get the required solutions can lag behind in the distinguished
approaches that are made according to the segmentation process. The most urgent ones
can loose the scope of getting its due attention to get resolved on an urgent basis.
 The implications of the external factors has to be appropriate analyzed and any sought of
mishap in the scrutiny can result in the misfortune. The failure in the conduction of the
PESTLE analysis can bring about an affliction in the formulation of the strategical report
(Rauschnabel and et. al., 2022).
CONCLUSION
An inference can thereby be made that with the appropriate utilisation of the scope of the
macro-marketing activities, the efficacy of the programs can be maintained in a deliberate
manner. The solution rendered through the approaches opted by the apex authorities to bring an
alignment in the functioning of the commercial environment is elucidated in the study which
helps in drawing a conclusion that reflects the smooth and effective running of the macro
environment that is only possible when the thought process is in respect to the analysis of the
comprehensive deals done in an explicated manner.
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REFERENCES
Books and Journals
Brocato, E.D., and et. al., 2022. Understanding How Stand-Alone Sustainability Courses Are
Taught in Marketing: A Global Baseline Analysis. Journal of Marketing Education,
p.02734753221083257.
Casais, B. and Faria, J., 2022. The intention-behavior gap in ethical consumption: mediators,
moderators and consumer profiles based on ethical priorities. Journal of Macromarketing,
42(1), pp.100-113.
Helm, S. and Little, V., 2022. Macromarketing Our Way to a Zero-carbon Future. Journal of
Macromarketing, 42(2), pp.262-266.
Kennedy, A.M. and Kapitan, S., 2022. Marketing ethics, ethical consumers, and ethical lapses.
Kumar, A., Kumra, R. and Singh, R., 2022. Base of the pyramid producers’ constraints: An
integrated review and research agenda. Journal of Business Research, 140, pp.115-129.
Li, M., and et. al., 2022. Buyer-supplier collaboration: A macro, micro, and congruence
perspective. Journal of Purchasing and Supply Management, 28(1), p.100723.
Rauschnabel, P.A., and et. al., 2022. What is augmented reality marketing? Its definition,
complexity, and future. Journal of Business Research, 142, pp.1140-1150.
Sarafan, M., and et. al., 2022. Knowledge sharing in project-based supply networks.
International Journal of Operations & Production Management, (ahead-of-print).
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