Macroeconomics Issues - PDF

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EXECUTIVE SUMMARYEmbraer is a company situated in Brazil which manufacture commercial, executive andagricultural aircraft. Its headquarters is located in Sao Jose Dos campus. This company is thirdlargest manufacturer for civil aircraft. Embraer has become privatized because of economiccrisis. Government provide support towards growth and development of this organisation byproviding them with production contracts and subsidies. This organisation is operating alone inthe domestic market.This report cover about various modes of entry to choose from like exporting deals withselling of domestically produced goods and services across boundaries of the country, when theywant to make their operations international. Selection of entry mode depends upon size andobjectives of business. Further, it discusses about Multinational organisations that have theirproduction units in other countries. Due to globalisation, it faces a lot of challenges and problemsin the expansion procedures. Leadership and motivational theories are significant to maintaincommercial activities across the countries.There are generally three types of exports like indirect, direct and cooperative.Organisation uses different techniques to enter foreign market. Licensing is used to reducepotential profit of overall business.Project emphasis on Leadership and motivational theories is significant tomaintain business operations across the countries. It becomes difficult to coordinate withworkers in video conference and calls. End of this report discusses about recommendationsgiven by Human Resource Management to control and manage all business activities globally. Itis essential to spread awareness about different cultures and organisation should quickly respondto changing environment to maintain sustainability. They implement different strategies andprocedures to assure safe and positive working facility in order to retain employees and reduceturnover rate..
TABLE OF CONTENTSExecutive Summary........................................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Macro issues related to Australia...........................................................................................1Modes of entry for international market.................................................................................3International strategies for Embraer.......................................................................................4Multinational structure for the company................................................................................5Motivational strategies and methods used in international companies..................................6Human Resource recommendations......................................................................................8Marketing considerations.......................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMacro environment reflects economic conditions of a country. This project discussesabout various modes of entry to choose from, when they want to expand their operationinternationally. Embraer is a Brazilian company which manufactures commercial, executive andagricultural aircraft (McColloch, 2015). Government of Brazil has invested huge sum of moneyto develop domestic aircraft industry. This project discusses about expansion between both thecountries with factors affecting viability of performance. This report shows benefits ofpartnership which has positive impact on economy. Macroeconomics issues directly affectoverall health of the economy,reservebank implements monetary policy with an objective toimprove economic condition of a country. Good management of interest rates and money supplycan create sustainable low inflation environment.Embraer is a Brazilian aerospace, that manufactures commercial, military and agriculturalaircraft. It has its headquarters in Sao Jose Dos campus. It has a turnover of 19.8 billion and19,119 employees working in it. Further, this project emphasis on how company follows allcorporate responsibilities in the process of expansion. This law is required by country forfulfilling all requirements of society. This report covers macro issues of Australia, modes ofentry for international market, Modes of entry for international market, international policy forEmbraer, Multinational structure for the company, Motivational strategies and methods used ininternational companies. End of this project discusses about marketing strategy which isconsidered as the most interesting and important part of international businessMAIN BODYMacro issues related to AustraliaEmbraer is the third largest manufacturer for civil aircraft. it has become privatizedbecause of economic crisis. In other words, the company was not earning enough profits andgovernment has taken decisions to sell it. Economy has experienced downfall because of fallingGDP, and prices were continuously increasing, this has led to privatisation to the companyGovernment has supported growth and development by providing them with productioncontracts. This organisation was operating alone in the domestic market.1
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