Business Report on MacVille Enterprise's Sustainability Initiatives

This business report analyzes MacVille Enterprise's sustainability initiatives, identifies shortfalls, and suggests a revised set of policies for implementation. It also discusses the triple bottom line approach and CSR model for sustainable practices.

Assignment on Business Report on
Case Study 1
Student Name:
University: Danford College
Date:

Introduction
The 20th century marked the emergence of concept of Sustainable development and has gained
popularity during the last three decade. The major reason for wide implementation of
sustainability in businesses is due to fallouts and irresponsible practice by businesses that often
results in degradation of environment and misuse of ecological resources. This paper is about
MacVille Enterprise which was established in 2009 and headquartered at Melbourne. The aim of
this is to become a well known established retail brand for premium quality coffee and other hot
and cold beverages serving Café within a span of 5 years. This report is going to analyze the use
of resources and form comparison between best sustainable work practices in the business
highlighting shortfalls and suggesting new plans for implementation. Through this report we are
also going to focus on triple bottom line approach containing environment, economy, and socio –
political factors.
Sustainability Initiatives for MacVille
MacVille Enterprise aims to become leading coffee retailers along with other cold and hot
beverages serving different cafés in the next five years. From the time this enterprise came into
existence, it has drawn out strategic plans for development of business as well as its
sustainability policies. Sustainability policies bridge the gap between value and models of
governance and its real life application in the business. Number of measures related to eco –
friendly sustainable practices are designed by the company to get along with its mission of
expanding business in every state of Australia. There are various sustainability intitiatives take
up by the organization which includes:
 Electrical Resource Sustainability: Air Conditioners in the enterprises are switched off
manually by the last member who leaves the office. This result in Air Conditioners left
running for 24 hours in the firm causing wastage of energy and resource and increase in
expenditure of the firm.
 Recycle and composting Initiatives: The recyclable papers are not getting sorted out from
general rubbish and other waste material.
 Lights in the workplace are not getting switched off at night to save fuel and electricity.
 Water sustainability initiatives: Employees are not using dual flush capability toilets in
order to save water resources.

Current practices/usages of resources of MacVille Enterprise
Usage of electricity is considered to be a low cost expense and hence, it was neglected as Air
Conditioners in the enterprises are switched off manually by the last member who leaves the
office. This result in Air Conditioners left running for 24 hours in the firm causing wastage of
energy and resource and increase in expenditure of the firm. Old refrigeration system was
consuming more and more energy and on top of that lights in the workplace are not getting
switched off at night to save fuel and electricity. The HVAC system of the entity has also come
under scanner as a result of manual modus operandi. The recyclable papers are not getting sorted
out from general rubbish and other waste material. Employees are not using dual flush capability
toilets in order to save water resources.
Apart from this the sustainable policy of MacVille enterprise revolves around pollution
prevention, waste management and sustainable use of resources. However the practices related to
sustainability are not carried out at ground level in the enterprise. According to ISO – 14001:
Environmental Management System, sustainable policy at workplace should extend to Green
purchasing life cycle, Green office program, supply chain management etc. there are policies
related to sustainability existing in MacVille but the company needs to take out further
amendments because they are inefficient and lacks practicality on ground zero.
Revised Set of Policy Document
CSR or Corporate Social Responsibility is considered to be the best practice model for any
company seeking to effectively install sustainability policies in its organization. Corporate Social
responsibility in a nutshell refers to when an organization do not just focus on making profit but
also empowers itself to give back benefits to the society and the end users that it takes so much
from.

For the holistic development of a society and environment a company has to integrate 3 factors
into its policies i.e. Planet which is concerned with Environmental issues, Prosperity of the
society along with the business which are concerned with economic issues and people of the
society and end user which are related to social issues. This is the triple bottom line approach
which needs to thoroughly analyzed and understood for amalgamation on CSR approach in a
business.
Triple bottom line approach of MacVille Enterprise includes buying coffee beans from farmers
who uses eco friendly approach for growing them and paying proper consideration for the same.
Reduction of Carbon dioxide emission in air by 10% is another strategy for triple bottom down
approach by the business. Other areas where MacVille enterprises can adhere with sustainable
practices are effective waste management, Separating and composting techniques, discounting
customer to encourage them to use disposable cups, and other recycling techniques.
Shortfalls in the Model
In MacVille there are number of evidences available that are pointing towards non compliance to
the standards that are being set in the sustainability policies of the company. There were some
discrepancies found in the sustainable policies of a business when examined by business
manager. The enterprise has failed to maintain adequate waste management policy, or place in
action appropriate recycling and composting program. On top of it, the cups, plates and other
utensils used in various outlets of the organization are of non biodegradable nature. Decisions
related to buying coffee beans from farmers and other raw material is totally based on the profit
motive of the company. At present the company does not have a definite regulation over the use

of resources such as electricity and water in the organization which can only be maintained by
educating its own employees about sustainable use of resources and policies regarding it. The
HVAC system presently working in the organization is currently manually operated.
Change recommendation
The organization is required to bring about a lot of changes in the way it is adhering with the
sustainability and waste management policy in its day to day working. It needs to encompass
changes keeping in mind the stakeholders, farmers, society, environment and its own human
resources. The seeds and other products should be brought from organic farmers and
biodegradable products should be used as cups, plates and straws. One of the major things that
are hampering sustainable policy of a business is wastage of resources such as water and
electricity and their increasing amount of bills. In order to decrease the wastage of these
resources policies must guide the employees to switch off the lights, fan and AC when the work
is done as the company is currently operating on manual operating system. Subsequent
environmental awareness campaign is needed to be carried out regarding this.
Implementation plan for new policy document
The first and foremost thing that is required by the enterprise to implement the required changes
recommended to bridge the gap of proper sustainable practices is to analyze the area where the
policies are needed to be implemented. Requirement of personnel who can outline, implement
and monitor sustainable policies in the enterprise are needed to be educated regarding this role.
The CEO of the company can initiate the drive related to new policies and decentralize the
authority to different managers of the department who can further delegate the authority to
subordinate staff. This process will enforce sense of accountability and responsibility in the
employees. Proper communication with stakeholders, consumers, human resources and society is
required to be established.
Furthermore, MacVille is opined to develop plans of sustainability and waste management
keeping in mind the cost effectiveness and their CSR responsibility towards society.
Accomplishment of targets like reduction in emission of CO2 by 10% in next 5 years and
increase in recyclability level by 10% in next six months needs to be carried out seriously.
Conclusion
In this paper we have identified MacVille enterprise’s existing as well as new required policies
related to sustainability of resources, recyclability, use of organic resources, and composition and
outlined and discuss them very well. The best policy model of CSR and triple bottom line
approach regarding the grey areas of the business are determined which can efficiently uphold
the sustainability practices in the organization. In this paper the sum of holistic approach and

implementation of new policy plan is illustrated that defines continuous improvement in the
organization.