Customer Experiences and Digital Influences at Madame Tussauds

INDIVDUAL REPORT

Table of Contents.
INTRODUCTION ..........................................................................................................................3
Main body........................................................................................................................................3
Background of international attraction .......................................................................................3
Profile of the customer segmentation..........................................................................................4
Identification and critically evaluation the key digital influences...............................................5
Digital customer journey with mapping......................................................................................7
Customer experiences model and SMART objective .................................................................9
Keep performance indicator for the customer experiences..........................................................9
Conclusion ....................................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Customer experiences is the essential element which need to be delivered in effective as well as
efficient by the organization to survive and get success in domestic as well as international
marketplace. The present report is based on the Madame Tussauds in which the background of
international attraction and customer experiences will be discussed. Apart from that the report
will determine the customer journey map along with the SMART objectives. Furthermore, the
report will involve the models, strategies, keep performance indicator of customer experience.
Main body.
Background of international attraction
The Madame Tussauds is also operating the business in the New York where the market
segmentation of the tourism are high. The tourism sector largely contribute in the economy of
the nation. The New York invite wide range of the customers and tourism from different places
in order to increase the profit and value of tourism place of New York. Basically New York is
considers as the charming city which attract the people from domestic as well as international
marketplace. Due to the historical sites and history of the nation the large numbers of the
customers visit to enhance their experiences make their journey more memorable (Ameen, and
et.al., 2021) . The most of the people are visited due to the admirable atmosphere of the city.
The tourism is the main customer segmentation for the New York where the large numbers of
the people travel to the city. On the other hand the New York is also famous for the tourism
sector which deliver large contribution in increasing the revenue of gross domestic production. In
this city the large numbers of the people visit to experience the Broadway sites, statue of liberty,
Brooklyn bridge, Empire state building, central park etc. with the support of high tourism of
domestic as well as international marketplace tie or the commercial enterprises are able to sale
the wide range of the product and services in domestic as well as international marketplace and
grate revenue as well as increase the productivity of the nation. In the both countries the culture
and the economy is affected in the positive manner. In context to that Madame Tussauds is the
famous museum which is providing services to the local as well as international client and
enhance the tourism clients experiences in an appropriate manner(Bleier, Harmeling, and
Palmatier, 2019) The main target of the brand is to increase the approach of the measure and
increase the brand value in various marketplace. In context to that the organization target the
travellers visited from various areas.

Profile of the customer segmentation.
The targeted customers of the organization are local people and the vistors visited the nation in
order to enhance their experiences and make the journey more memorable. The targeted
customers of the organization are willing to travel the city and the youngster who willing to
enjoy every moment and interested in the historical and unique things. Along with that the young
adults are interested to invest the capital on entertain activity. The organization attracts all
kinds of the customers and belongs to all the social classes. The organization display all the
famous or historical personality in front of the people. The targeted people are having adequate
bad good wealth, so they are able to afford the services provided by the Madame Tussauds. The
organization attractive the variety of the people all over the world. The association invite those
people who are rescinded in sheening their famous singer, musician, dancers, celebrities, actors,
players and other famous personality(Charoensap, and Saeheaw,2022) . The organization
delivers the premium prices to its customhouses in context to organization target the people or
the visors belongs to Europe as the people are highly interested in the culture for acknowledging
themselves.
Customer person of targeted customers of the organization.
Richard field
I need to get a break from the hectic life and live once in a while freely and to alteration
perceptiveness and bring the positivism.
Age: 29
work: businessmen
family: married
location: London, UK.
Income: he spends 6% of his average income