MADM5101 Integrated Brand Managemen

MADM5101- INTEGRATED
BRAND MANAGEMENT
Scholar ID:

• Aims and objective
• Brand story
• Competitors
• Demographics
• Customer profile
• Brand vision mission
• Visual identity
• Brand personality
• Conclusion
• reference
Table of Content

Aims and objective
• The aim is to assess the Anokhi house of Sarees and
proposes a new approach as per the investigation.
• Objectives:
• To address the USP and to proposes USP for brand.
• To address personality and tone of voice,
• Provide brand value, vision/mission/promise.
• To address the brand identity according to target profile.

Briefly describe company
• The business is based in Leicester and founded in the year of 1966.
• The firm is managed through Karan Modha.
• Anokhi House of Sarees uses authentic, unique, and luxury Indian
fashion
• It also emphasize on style that shows new forms of elegance that are
recognized as an element of modern classicism according to superior
sartorial creativity and garments (Anokhi House of Sarees, 2020).