(PDF) The magic of thinking big

Added on - 24 Apr 2021

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Running head: THINK BIGTHINK BIGName of the StudentName of the UniversityAuthor Note
1THINK BIGExecutive SummaryThe given report has thrown light on the business named DWNLD application based company.The business was established in 2014 whereby the company started under the guidance of its twoco-founders. The product was launched after the identification of the gap between variousmobiles present and mobile applications available. The given report concentrates on the businessidea and the functions. A business canvas model had been made to analyze the various aspects ofthe business and the critical success factors have also been discussed. Any causes of downsiderisk which might take place have also been discussed. Certain recommendations based on thebusiness model have been made.
2THINK BIGTable of ContentsIntroduction......................................................................................................................................3The business canvas model..............................................................................................................5Key Relationship between 9 building blocks..................................................................................7The critical success factors the business has to get right to achieve sustainable success................8Evaluating the causes of downside risk.........................................................................................10Recommended changes to business model....................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................12
3THINK BIGIntroductionThe given report aims tomake a critical analysis of the various aspects of the businessnamed DWNLDwhich had developed in 2014.The given report will be analyzing the ninebuilding blocks of thebusiness canvas model of DWNLD and has derived the connection amongthem (BusinessInsider.com., 2018).The critical success factors along with the recommendationswill be provided.About the businessDWNLD is a startup which helps the user to create mobile applications easily and makesthem available on the App store. It was found by Fritz Lanman and Alexandea Keatig. The angelinvestors had invested a huge amount of money for the development of the business.The functioning of the application is very simple whereby the users of the application arecharged a service cost of $15 a month. By using the given services, the user can customize theapplications with easy tools (Linkedin.com., 2018). When the user has completed the designingof the application, then the company submits the given application to the App store therebygetting it approved.The company creates the user requested applications through an outsourcedInformation Technology team.The application was launched in September, 2014. The company has already made 5000applications for its customers and made $14 million in the first year(BusinessInsider.com.,2018).The business had raised its funding from WME, The Chernin Group, Gordon Crawford,Michael Arrington’s Crunch Fund and other media groups (Dwnld.me, 2018).
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