Main Aim of any Organisation

Added on -2020-02-05

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2Ethical Consumerism ......................................................................................................................2Company Review.............................................................................................................................3Opinion Survey ...............................................................................................................................4Conclusion.......................................................................................................................................6Recommendations ...........................................................................................................................6REFERENCES ...............................................................................................................................81
INTRODUCTIONMain aim of any organization is to gain higher profits. This is possible when firmunderstands their customers’ needs and requirements. Accordingly, services are provided so thatcompany will be able to satisfy their target market. In this context, there are different set ofresponsibilities which have to be considered by the firm towards consumers and employees withthe help of which positive perception can be developed in their minds that will help in attainingorganizational goals and objectives (Jones, Temperley and Lima, 2011). Business operations areaffected because of stakeholders and it is important for the firms to focus on services which areprovided to them. It is essential to make ethical decisions which includes contracting decisions, hiring,maintaining quality and quantity standards, etc. In accordance with employees, it is essential toadminister employee’s behaviour in order to fit with the law and to develop socialresponsibilities. On the other hand, ethical responsibilities are important towards customers as ithelps in developing positive perception among service users. Present report is about Primarkwhich is an Irish clothing retailer. Cited firm aims at providing their customers with high qualityservices that will help them to achieve their organizational goals and objectives (Primark, 2016).This report covers ethical consumerism and arguments towards the reasons because of which it isimportant for organization to develop strategies. ETHICAL CONSUMERISM Ethical consumerism can be determined as a type of consumer activism which is basedover the concept of dollar voting. This is mainly practised through positive buying. In otherwords, it can be defined as those products which are produced ethically or products which arenot harmful to society and environment (Jones, Temperley and Lima, 2011). It is the ethicalresponsibility that organization should develop their product in a principled way. There aredifferent types of products which fall under ethical category. In this context, it includeselectricity from renewable energy, fair trade goods, organic produce, wood products, etc.Principles of ethics can be termed as values that are used for the purpose of governing businessdecisions and activities. These are the set of principles which guide the firm in making decision,policies and programs for the business (Dach and Allmendinger, 2014). There are various typesof ethical consideration towards employees, customers, environment, etc. which have to befollowed by the organization. In accordance with the employees, it is important that firm2

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