Aldi's Strategy and Business Plan

Running head: MAJOR ACTIVITY
MAJOR ACTIVITY
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MAJOR ACTIVITY
Draft business plan
The current existing strategy of Aldi is to acquire goods from the suppliers at a low
cost to make sure that they could be sold at low prices which no other retailer can afford. This
is done by ensuring that production costs are minimised. The business plan revolves around
the pricing in which the retail store can sell. The operational plan involves efficient
production to keep production costs down. This is already proven to be a highly productive
plan for or the company as it has indeed helped them in ensuring the fact that they offer the
best price for a product 1. Keeping a first class relationship with the suppliers helps the
company in achieving this.
The business vision of the company involves creating a platform for the customers
where they can purchase the lowest priced products that no other retail store can offer them.
The business mission is to capture a market share of over 50% in the retail industry in
Australia. Business values include customer satisfaction and stakeholder relations. The
objective of this business is to remain at the top in the Australian retail industry.
The key stakeholders was to be communicated with this business plan involve the
management department, the shareholders and the board of directors along with the suppliers
of the company. The management department has to be aware of this plan as they are the
ones you have to strategize it properly execute it. The shareholders also need to know this
since they are the ones responsible for investing in the company and it is important to get
their support. The board of directors also need to know this because it is this board that
decides on the direction of the company and it is important for them to review this particular
direction. The suppliers need to be consulted as well since it is important to let them know no
1 "Supply Chain - ALDI Australia". 2019. Corporate.Aldi.Com.Au.
https://corporate.aldi.com.au/en/corporate-responsibility/supply-chain/.

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MAJOR ACTIVITY
how actually they matter to the company, and how they could contribute to the company’s
success.
The retail store does not sell a specific product but in fact range of products that range
from furniture to grocery. This is the reason why there is no specific consumer profile for this
company. The only customer needs that have to be addressed is the fact that customers want
to find the product that usually need in abundance at a low price and this is something that the
company has already been achieving. Therefore this needs no reviewing.
The relevant stakeholders that have been identified in the previous section would want
that the company grows at a decent rate in the country. This is beneficial for the suppliers
because they get to produce and sell more to the retail, the shareholders get to have more
returns on their investment, the board of directors would be pleased that the company is
growing sustainably and the management department would succeed in achieving their
objectives. The sales of the company has already grown by 10% from the last financial year
as of 2nd of May 2019. The CEO of the company, Tom Daunt believes that the sales will keep
growing but doubts that it will be double figures again 2. Therefore the most realistic
objective at this stage which would be agreed upon by all of the relevant stakeholders would
be a 10% growth in sales in the year 2020.
The financial requirement at this stage is to retain the $9Bn to be able to expand
across the country to increase the sales. Every store across the country should have at least
hundred staffs working in it. As for the physical requirements, the classy wooden shelves and
spacious nature of the retail stores would have to be retained.
2 "Aldi Sales Rise 10 Per Cent To Top $9B". 2019. Australian Financial Review.
https://www.afr.com/business/retail/aldi-sales-rise-10-per-cent-to-top-9b-20190501-p51iwe.