Major Changes in the Fashion Clothing Market | Report

Running head: RETRAIL THEORY AND PRACTICE
RETRAIL THEORY AND PRACTICE
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Name of the University
Author Note

RETRAIL THEORY AND PRACTICE1
Executive Summary
The purpose of this report will be to identify the major changes that are facing by Primark, an
organization from Ireland and operates in European and American market in the fashion clothing
market place. The recent changes that are followed by the management of this company will be
discussed in this report. Strategies will also be discussed and suggested along with the tactics that
can be used by the management of Primark to respond to the identified changes that are
occurring in the fashion market of the places where Primark operates. The micro as well as
macro environment analysis will be done on this organization through the help of SWOT and
PESTLE analysis, which will help to identify the issues that are taking place in the fashion retail
market globally. 5 to 6 key and applicable alterations will be recommend based on the macro and
micro environmental analysis of Primark. Wheel of Retailing will be used as the major retailing
theory in this paper to analyze the retailing environment, and potential strategies will be
suggested accordingly. A brief conclusion will include the summary of the major points of
discussion at the end of this paper.

RETRAIL THEORY AND PRACTICE2
Table of Contents
Introduction......................................................................................................................................4
About the Organization....................................................................................................................4
Major Changes within the Micro Environment...............................................................................5
Strengths......................................................................................................................................6
Weaknesses..................................................................................................................................6
Opportunities...............................................................................................................................7
Threats.........................................................................................................................................7
Major Changes within the Environment Analysis...........................................................................7
Political Factors...........................................................................................................................7
Economic Factors........................................................................................................................8
Social Factors...............................................................................................................................8
Technological Factors..................................................................................................................9
Legal Factors...............................................................................................................................9
Environmental Factors.................................................................................................................9
Suggestion and Discussion of the Strategies.................................................................................10
Recommendation of Strategies......................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

RETRAIL THEORY AND PRACTICE3
Introduction
The main aim of this report will be to identify the major changes in the fashion clothing
market of the region of the United Kingdom from the viewpoint of the organization of Primark,
which is a fashion retail giant operates in the markets of Europe and the United States of
America. Fashion retail, in this context, can be regarded as the segment of business that operates
in between the customers and manufacturers. In other words, fashion retailing is also known as
the process of buying different and wide array of clothes from the manufacturers and sold them
to the ultimate customers. The needs and requirements of the people are identified and the details
are sent to the manufacturers, who designs the clothes and make them final product and the retail
organizations like Primark sell the finished product to the customers across the markets where
they operates. Hence, it can be noted that the purpose of this report will be to discuss the key
applicable changes that has occurred within the fashion retail market of the United Kingdom,
which will be analysed through a PESTLE analysis on the macro environment of Primark, along
with a SWOT analysis that will be based on the micro environment of this organization. 5 to 6
key and applicable alterations will be recommend based on the macro and micro environmental
analysis of the organization of Primark, which possess the most influence on the business
operations performed by Primark in the United Kingdom. Wheel of retailing theory will be used
here to analyse the retailing environment of this organization in the region of the United
Kingdom and potential solutions or strategies will be suggested accordingly. At last, a brief
conclusion will include the summary of the major points of discussion of this paper.
About the Organization
As discussed, Primark has been selected as the fashion retail company to be discussed in
this paper. This business house was established in the year 1969 and is involved in fast fashion