E-Farm: Revolutionizing Organic Food Retailing in the UK

Make it Happen

Executive summary
The project is based upon a firm name as E-Farm which is the newly start-up who provide
best variety of organic product to their customer and this online application will also help to
eliminate the third party retailer so that they get their food and drink rapidly to their customers.
Thus, this USP will help the company to stay ahead in the competitive market because it
provides organic product by analysing the customers. Thus, with the help of secondary study,
market gap is analysed which means that providing organic food, drink and beauty treatment
product will help to increase the organic industry within UK and even people are demanding for
the same. So, with this help of new start up, farmers and customers meet the wants and needs and
this in turn helps to enhance the financial performance as well.

Table of Contents
Executive summary..........................................................................................................................2
2.0 Overview....................................................................................................................................5
2.1 Business aim and objectives..................................................................................................5
2.2 Vision and Mission...............................................................................................................5
2.3 Key people- Function and background.................................................................................5
3.0 Entrepreneurship, Enterprise and innovation& Opportunities...................................................5
3.1 Entrepreneurship...................................................................................................................5
3.2 Enterprise..............................................................................................................................6
3.3 Innovation.............................................................................................................................6
3.4 Gap within an industry..........................................................................................................6
4.0 Theories of Entrepreneurship.....................................................................................................6
4.1 Rotter’s Theory.....................................................................................................................6
4.2 Which Entrepreneur do you see yourself as..........................................................................7
5. Competitive advantage.................................................................................................................7
5.1 Pest SWOT and Porter five force..........................................................................................7
5.2 Market Information...............................................................................................................9
5.3 Competitors...........................................................................................................................9
5.4 Market segment...................................................................................................................10
6. Process of idea generation.........................................................................................................10
6.1 Project necessary.................................................................................................................10
6.2 Decision that go into it........................................................................................................10
6.3 USP.....................................................................................................................................10
7 Marketing strategy and Marketing Mix......................................................................................11
7.1 Marketing channel...............................................................................................................11
7.2 Marketing mix.....................................................................................................................11
7.3 Marketing strategy..............................................................................................................12
8 Financial Analysis.......................................................................................................................12
8.1 Budget.................................................................................................................................12
8.2 Cashflow.............................................................................................................................13

9. Evaluate the industry..................................................................................................................14
9.1 Factor that hinder the success.............................................................................................14
9.2. Factors in favour................................................................................................................14
9.3 Manage the factors..............................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
Appendix........................................................................................................................................17