Makeup Counter Design and Setup: Product Assignment and Policies

This article discusses the design and setup of a makeup counter, the products to be stocked, staff dress standards, pricing, and policies for complaints and returns. It also covers the target market end user of each product and the consumer legislation in regard to selling products and services.

Running head: MAKE UP
Make up
Name of the Student
Name of the University
Author note

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Table of Content
Step 1: Design and Setup.................................................................................................................2
Step 2: Product Assignment.............................................................................................................8
Step 3: Merchandise Assignment..................................................................................................17
Bibliography:.................................................................................................................................22

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Selected makeup brands to be sold in the Counter: MAC, L’Oreal, Maybelline, Sephora and
Revlon
Selected makeup products: Face Primer, Foundation, Compact Powder, Lipstick, Eyeshadow,
Eyeliner, Mascara, Nail Polish
Step 1: Design and Setup
• Design and shape of the counter and surrounding area
Like any other makeup counter, the counter will a square shaped one. The length and breadth of
the counter will be 10 feet and 8 feet respectively. The walls of the counter will be pink and the
makeup displays will be white.
• Layout of counter
• Color scheme of counter

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B
The chosen color scheme of the counter is white and pink to attract female consumers while
making the makeup store appear more feminine.
• Name of the Makeup Business including logo design
The name of the business will be Blush & Lush Cosmetics.
BLUSH & LUSH COSMETICS
• Products you will be stocking
The Counter will be stocking makeup products of Maybelline, an International Makeup Brand.
The Makeup products to be sold in the store are as follows:
 Lipsticks (both in liquid and bullet form)
 Foundation (Both Matte and Dewy)
 Primer
 Compact powder
 Eye shadow (both matte and Glittery)
 Mascara ( Both Water Resistant and easily washable)
 Eyeliner
 Nail Polish
• Staff dresses standards including details on uniform, hair, makeup and footwear

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There will be a total of 5 female staffs in the counter who will assist the consumers to select
makeup products for themselves.
Uniform
1. White Shirt
2. Pink knee length Pencil Skirt
3. A pink Scurf round the neck
Makeup
Considering the fact that the makeup attendant will be demonstrating makeup in the counter,
they will have a Full face makeup look where all the makeup products would beong to the
Maybelline Company.
1. Pink and white eye shadow
2. Nude pink lips

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3. Pink or coral blush (Depending upon the skin color of the staff)
Hairstyle
In order to highlight the face makeup, the hairstyle of the attendants should be a messy updo.
Footwear
Red ballerina shoes
• The wages/hourly rate you will be paying each team member and from which award or
agreement did this come from
The annual salary of each makeup attendant will be $27,967.

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A monthly reward system will be there where the attendant who has sold the maximum number
of products will be awarded a cash prize of 200 dollars.
 Awards and agreements for base pay
Considering the Blush and Lush cosmetics company, the awards and the agreements for
base pay are the legal documents that the employees will be facilitated with. The awards the
legal documents that will outline the minimum rates of pay and the different conditions of
employment. The agreement is the registered agreements which provide with the minimum
employment conditions and this applies to the base pay which is mentioned in the base pay of the
award. The base pay rate mentioned in the agreement will not be less than the base pay rate
mentioned in the award document.
• What insurances you will need to have
1. General Liability insurance: It is a broad policy that will include all the operation. The
product liability insurance and the premises liability insurance falls under the general
liability insurance. While the product liability insurance save the owner from the lawsuit
for any unjustified consumer complaint about the product, the premises liability is for
2. A commercial auto Insurance will be required since the business will involve vehicles for
supply purposes.
3. Considering the fact that Blush & Lush Company will involve selling product through
online application a Cyber Liability Insurance will be required.
4. Other insurance that will be required are Cyber crime liability insurance, business
property insurance and workers compensation insurance.

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• What will your pricing be for services being supplied?
Service prices will be based entirely on the cost of the products sold to the customers. Although
it will be competitively priced considering the other brands on the market. However, service
prices will be charged within the range of 10 to 25 dollars. The service charges will include the
skills that went into the servicing a particular product. Although celebrity makeup can be a bit
costly and the makeup artists might charge more than the regular customers. The most expensive
services can be kept at the while the least expensive ones at the bottom.
• How will you ensure your team is adequately trained on current products and new
products
In order to ensure the effectiveness of the training provided to the staffs. Each of the employees
will be educated about the importance, function and benefits of each of the makeup products.
Along with that, several communication techniques to deal with the consumers were also taught
to the employees. A periodical employee skill evolution activity will be performed where each
employees will be asked to demonstrate a product to a sample consumer. Her knowledge about
the product and communication skills while communicating with the consumer will be checked
during the demonstration.
• An example of a staff roster
Name Day Shift break Time length
(hrs)
Hourly Rate Week off
X Monday 30 mins 8 6.20 dollars Sunday
Y Wednesday 30 mins 7 5 dollars Sunday

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Z Tuesday 30 mins 6 7.50 dollars Sunday
A Thursday 30 mins 6 4.60 dollars Sunday
B Friday 30 mins 8 5 dollars Sunday
• An example of the roles and responsibilities statement for a Make-up Counter Consultant
1. Each makeup attendant should be aware of the advantages and disadvantages of each of
the makeup products.
2. It is their responsibility to demonstrate every product the consumer wants to check before
buying.
3. Each and every attendant must possess good communication skill in order to effectively
communicate with the consumers.
4. They must use only the sample make up to demonstrate the products.
5. 3 of the makeup attendants will be accountable for demonstrating makeup product to the
consumers.
6. One employee will be responsible for accounting.
7. One of them will be accountable for maintaining the cleanliness of the counter.
• A general process and policy for complaints
Complying the Consumer Rights regulations and act while considering the fact that Blush &
Lush Company sells products both online as well as offline, consumers can complaint or provide
feedback of their product and service through both the media. For lodging a complaint online,

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the consumer should visit the official site of the company, www.blush&lush.com and lodge a
complaint in the feedback section. For offline complaint lodging, the consumer can directly
approach the counter and state her issue verbally to the attendant. According to the policy of the
company, justified action is taken within a time span of 24 hours.
According to the policy for complaints
1. Each complaint should be handled confidentially.
2. The complaint will be handled fairly and based on the principles of natural justice.
3. Each parties involved in the complain has the right to involve a support person.
4. Justified Compensation will be given to the victim party.
• A general process and policy for returns and refunds
Considering the Consumer Rights regulations:
1. Consumer can return the product case of any kind of dissatisfaction within 3 days of
purchasing.
2. Consumer can return and get refund in case the product sold has run out of expiry date.
3. For dissatisfaction issues the refund obtained may be in the form of cash, another similar
product or a store credit depending upon the reason of dissatisfaction.

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Step 2: Product Assignment
• An image of each product or product line
 Lipsticks (both in liquid and bullet form)
 Foundation (Both Matte and Dewy)

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 Primer
 Compact powder
 Eye shadow (both matte and Glittery)

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 Mascara
 Eyeliner

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• The recommended retail price you will be selling each product for
 Lipstick ranges from 19.23A$ to 32 A$.
 Foundation ranges from 24.93A$ to 56.95A$.
 Primer ranges from 24.95 A$ to 45.95 A$.
 Compact powder ranges from 21 A$ to 57 A$
 Eye shadow ranges from 28 A$ to 44.28 A$
 Mascara ranges from 13.95 A$ to 24.95 A$
 Eyeliner ranges from 16 A$ to 28 A$
• Features and benefits of each of the products or the lines of products and performance of
product as claimed by the manufacturer

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Lipstick: The Company has launched a huge range of lipsticks both in liquid and bullet form.
The benefits of Maybelline lipsticks are as follows:
1. The great staying power of both the liquid and bullet lipsticks is great. However, liquid
lipsticks, due to their liquidly texture and unique formulae are long-lasting than the solid
ones.
2. Being a drugstore brand, the lipsticks of Maybelline is highly pocket friendly. While a
few liquid lipsticks are on the costlier side, majority of the bullet lipsticks are purchasable
by collage students.
Benefits of Foundation:
1. Long lasting
2. Provides medium to high coverage depending on the choice of product
3. A huge shade range making the product available for women of any skin colour.
4. Available in both matte and dewy formula for providing a perfect match to both oily
skinned and dry skin women
5. Affordable and hence can be used by collage Students.
Benefits of Primer:
1. Smoothens the skin and thus create an excellent base for applying foundation
2. Create a barrier between skin and the makeup applied.
3. Helps the foundation to stick n for a longer period of time.
4. Affordable
Compact powder:
1. Available in a large number of shades so that every woman can get their perfect match.

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2. Smooth formulae that blend into the skin effortlessly giving the applier a matte finish for
a prolonged period of time.
Benefits of Eye shadow
1. Excellent colour pay off.
2. Available in both matte and glittery shades that will enable the consumers to use a single
palate both for regular as well as party use.
Mascara
1. This product helps the eyes to look bigger and more awake.
2. It enhances the beauty of eyes by lengthening the eye lashes.
3. Maybelline produces high quality mascara within a very affordable range.
4. The wand provided with the mascara not only helps in lengthening the lashes but also
helps to curl them.
Eyeliner
1. Eyeliner is a product by which women outline their eyes in order to make them look more
defined and attractive.
2. The company produces eyeliners in both matte and glossy form.
3. Apart from the color black, eyeliners are available in other attractive colors like blue,
green and magenta.
4. The eyeliners produces by the company are long lasting an smudge proof.
• Basic ingredients of each product and what they are used for
 Lipsticks

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1. Beeswax: To create the base of the lipstick
2. Pigment: To infuse colour in the lipstick
 Foundation
1. Kaolin Clay: To create the base of the foundation and make it oil absorbant
2. Silica: For giving a smooth finish
3. Cornstarch: For controlling oil and prevent shine
4. Alumina: As a Sunscreen
 Primer
Silicon: To fill the pores and give a smooth finish.
 Compact powder
1. Corn starch or talc: to prevent shine and control oil
2. Pigments: To infuse colour in the compact
3. Zinc Oxide: It acts as a Sunscreen
 Eye shadow
1. Pigments: To infuse color in the compact
2. Talc: To create smooth texture of eye shadow
3. Mica: For pigmentation
 Mascara
1. Iron Oxide pigment: to darken lashes
2. Polymer: To coat lashes

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 Eyeliner
1. Waxes: for thickening the eyeliner
2. Natural gums: So that the eyeliners sticks to lead
• The target market end user of each product
Considering the fact that Blush & Lush is a cosmetic counter, the target consumer of the
company is women from the age range 18 to 50 years.
• Detail the policies and procedures you want your team to follow in regard to product sales
1. Makeup Attendants should always greet the consumers with a cordial and welcoming
attitude.
2. Makeup assistants should cooperate with the consumers effectively. For instance
consumers should be provided with swatches of foundation or lipstick in order to
encourage them to buy the products.
 Performance of products
Performance of the products will be based upon how much the products are popular among the
consumers and how much the products satisfy the consumers. It is, however, important to note
that the performance of a product is one way to assess its quality and how much it is popular
with the consumers or the consumers.
• Detail the consumer legislation in regard to selling products and services
Consumer legislation is the various laws framed by the Blush and Lush company for the
protection of the consumers. The laws or the legislation are framed for the purpose of
consumer rights protection, fair trade and providing the accurate information of the

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marketplace. The Blush and Lush company can take into account the variety of the
consumers that are the active buyers of their products. The consumer protection also takes
into account the various grievances of the consumers and their grievances with respect to the
various products and the services. It is also important to mention that the consumer
protection laws also encompass company bankruptcy arising from the loans, utility turnoffs,
pricing, bill collector regulation, eligible fraud, scams arising from the sales and service
contracts, business and consumer interactions, misinterpretation, fraud, unfair business
practices, privacy rights, product liability. The major way of compliance
1. The sample show should adequately match the original product sold.
2. The quality of the product should math the description given by the staffs.
3. The product should satisfy any express warranty.
 policies and procedures to be followed by the staff
The staffs will follow the policy which is framed by the company officials and this will
include the priority of service to the consumers. Consumers need to deal in a polite way and the
grievances are required to be addressed without much escalation and delay. The policies and the
procedures are again the set of rules and guidelines that are needed to be followed by the staffs
and the employees. The staffs thus need to abide by the rules and the regulations of the Blush
and Lush company so as to serve the customers in a proper way.

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Step 3: Merchandise Assignment
• Normal display

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Valentine’s Day display:
3 new types of product pack have been added especially for Valentine’s Day. These three packs
are the Valantine’s Day special package of Maybelline.

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Updated display:
No products have been reduced for the discount display. This display is a optimum combination
of casual and Valentine’s Day display which can keep the casual look intact while attracting the
customer offering various discount policy.

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Step 4: Social Media Assignment
Two types of Social Media application will be made namely Blush & Lush Makeup and Blush &
Lush Forum.
Blush & Lush Makeup will be a social media based virtual makeup tool which can be installed
in any platforms including Windows, MAC and Android. This application will allow the user to
upload their picture in it and add makeup using tools and filter. Through this application, the user
can also upload their customised images in the online page of blushandlush.com and in Blush
&Lush Forum.
The Blush and Lush Makeup tool will has the following features:
 Uploading photos from any platform like mobile or PC
 Editing with the help of virtual makeup tool
 Downloading photos in mobile or PC
 Share photo in any social network like Face-book or blushandlush.com
 Add photo in Blush&Lush Forum page.

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Blush&Lush Forum will be more social media depended tools especially for messaging,
sharing photos and posting. The most attractive feature of this application will be, it will allow
the user to communicate with a official B&L stuff live through messaging. The can express their
issues and feedbacks in forum which will be connected with the official webpage forum of
blushandlush.com
 Uploading photos from any platform like mobile or PC
 Sharing photos and post
 Downloading photos in mobile or PC
 Getting connected with the consumer forum of blushandlush.com
 Chatting with users
 Chatting with official makeup advisors through messaging anytime anywhere

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Test and evaluation of social media
Social marketing is one of the best ways to promote the products that are not popular among the
customers or products that are yet to be released. Thus, social media test or the evaluation and
provides a scope for the Blush and lush company to gain the basic skills related to the social
media marketing. Before a campaign is spread through the social media, a campaign needs a test
to assess the target audience. The testing and the evaluation procedure involves ensuring that the
audiences comprehend the messages, detection of the other interpretation in relation to the
company’s posted messages, identifying the details that subvert the messages, making the
materials more appealing, identifying and catching the costly mistakes. The evaluation of the
campaign will also take into account the evaluation of the impact, process and outcome. Process
evaluation helps in evaluation and understanding what actually will happen during the course of
implementation of the campaigns. The outcome evaluation includes the behaviour and attitude
change and it takes into account the target audience. The impact evaluation takes a big jump
from the change in the social and the health outcomes.

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