Detailed Business Plan Report for UWL Flex Online Learning Initiative

The report details a comprehensive business plan for UWL Flex, an online learning platform designed to provide high-quality educational programs from primary school to PhD levels. It includes a thorough market analysis, examining the macro-environment through PEST analysis and assessing the competitive landscape. The plan outlines marketing and pricing strategies, emphasizing digital marketing and affordable pricing. An operational plan is presented, focusing on a single-server online platform, and a SWOT analysis evaluates the company's strengths, weaknesses, opportunities, and threats. Financial requirements, including start-up costs and projected profitability, are also detailed. The plan concludes with a summary of the business's potential and strategic direction for growth in the online education market.

Making a Business
Table of Contents

INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
Business Details.........................................................................................................................3
Macro environment overlook......................................................................................................4
Market and Industry analyses......................................................................................................5
Competitors analyses..................................................................................................................5
Marketing and pricing strategies.................................................................................................6
Operational plan..........................................................................................................................6
SWOT analysis of UWL Flex.....................................................................................................8
Financial Requirements...............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
INTRODUCTION
Business plan is the layout of the business activities and the resources that would be
needing for carrying out the business idea. The business plan helps in taking out the necessary
risks and the opportunities which the business idea has. The final business plan is formed after
the proper analyses of overall environmental factors which can impact the business and its
activities. The environmental factors may include the proper analyses of external factors like
government rules and regulations prevailing in the market, the legal formalities required, taste

and preferences of customers and much more. The financial planning also get analysed in these
business plan.
This report discusses about the business plan for setting up a new business of opening up
an online platform for learning. For this particular business plan various factors or areas were get
analysed like market analyses, SWOT analyses, macro factors analyses, pricing strategies,
financial requirements and much more.
TASK
Business Details
The business which has been planned by the entrepreneur is about opening up a new
learning platform for the students. The purpose of this learning platform is to provide a high
quality leaning programs to the students (Brinckmann and et al, 2019). The classes or the
lectures which this business idea would going to provide will be face to face where the students
can see the face of teacher or the professor on the screen and also can ask the question or any
kind of doubt then and there only. The name of business which we have been planning would be
called as “UWLFlex”.
The business would be targeting the students of primary classes to the students pursuing
the PhD. The UWLFlex would be providing the online classes to the students which will be
streaming live for the students. In that live class the students would be able to clear their doubts
then and there only. Through the face to face classes the students will also be very punctual with
the classes. All the lectures would be delivered by the experienced professors and the teachers
who are linked with big universities. The interested students can access to the website of the
company and also they can download the app name by UWLFlex (Chang, 2016). The effective
learning lectures by experience professional would provide a broad exposure about the topics to
the students also the online platform learning would help the students in getting the access to
education irrespective to the place they are living.
Macro environment overlook
The macro environment of an industry can be analyses through the PEST. The PEST analyses for
the UWLFlex business can be as follows:
Political: This factor includes the rules and regulation which are formed by the
government with regard to the operations of the industry. As in the case with online education

businesses, the UK government encourages the educational sector as the government knows
about the importance of education in the society. There are various benefits provided by the UK
government to the education sector like some percentage in the tax, providing some relaxation in
terms of cost for the infrastructure and etc.
Economical: The UK people knows the importance of education and they try their level
best to have any kind of access to the education. Online education which is in a trend now a day.
For the students online education is more feasible to them as compared to the offline education
as it have the advantage of easy accessibility (Che Rusli, 2020). The cost for acquiring the online
classes is low and the profits gained through these business is high.
Social: Now a days the students are more towards the online learning as it somewhere
saves time of the students and also the online studies are less costlier than enrolling to some
university. Distance learning is also a concept which is followed by the students more. Now they
prefer to acquire their learning from distance. The UWLFlex company provides the customers
with the facility of distance learning making it easier for the students in acquiring then education.
Technological: The UWLFlex uses the advanced technology as they have to make their
website more effective and efficient because all the learning are done through that platform only.
Apart from this the business is also planning to launch their mobile application through which
the students can learn and take the required course or classes.
Market and Industry analyses
The market for online education is such which will gain the much growth and expansion
in the coming times. The growth in this industry will take its new heights in the coming times.
The business has planned to target the market of UK for the students (Jamkojian, 2020). The
students from primary to PhD are the students who lies under the target group for the business.
The main office of the business would be establish in the Street 17, London. The size of the
business would be large as it will going to target the market of whole London. In the meantime
the objectives of the business is also to expand its operations to the areas where it has not step in
yet. In the coming time the competition with respect to the online education will get increase to
the highest as the number of competitors company will get increase in the industry.
Competitors analyses
The competitors analyses is a framework which is used by the company to evaluate the
competition faced by the company. Through the competitor analysis the company can come up

with the strategies through which it can surmount the competition which it has to face. As in the
case with UWLFlex, the company has to perform the research about the competition which is
playing in the market (MANSIMOV, 2018). Through the analyses of competition which is
prevailing in the market, the company can forms its products and services in such a way that
would help in attaining the USP in the market. The Competitor analyses of the UWLFlex
company can be as follows:
Name of the competitor Description Speciality
Walkgrove The company provides the online
educational learning for various
sector like cooperate, education,
humanitarian, not for profit
organisation.
The education provided by
the company is in the various
sector. Also the prices for the
course is also very high.
Looop The company provides the online
learning for the workers or
employees so that they can gain or
polish various skills and knowledge
about the company to become
effective in their employability skills
and career.
The company target a niche
market by providing the
online education services to
the employees so that they
can gain the skills and
knowledge about the field of
work.
Titus learning The company provides the online
professional education to the
students. The classes are provided by
the professional teachers and lecturer.
The online education services
provided by the company is
comparatively affordable to
purchase. And the quality of
lectures provided are really
good.
Marketing and pricing strategies
For marketing purposes the business has decided to perform majority of its marketing
activities through the digital marketing. The business will take the help of social media

marketing also where it will upload the posts about the company's products and services and
regularly try to have a close interaction with the target groups by organising various fun and
mental activities for the students (Mariani, Morelli and Bartoloni, 2019). The Business also have
planned to take the help of newspapers where it would going to publish its advertisement in the
newspaper. The advertisement which is print in the newspaper would be seen by majority of
targeted audiences. This would help the organisation in performing the advertisement about their
company. Apart from this the promotional events can be also helpful in performing the
marketing strategies.
The pricing for the educational services would be totally be affordable by the students.
The prices set by the company will be comparatively less when compared to the other
competitive companies.
Operational plan
The business would be totally running at the online platform. All the operational activity
would be taking place at a single platform only. The business has planned to establish a single
server platform where all the operational activities would be taking place. They have planned to
save and store all the information at a single platform or server so that further confusion could
not create and all the tasks could be held single handily. With the respect to equipment the
company would be needing a good internet connection, single network, and computer desktops
or laptop from which could be able to access to the digital platform. All the operational activities
would be performing at the office location only. The merit for this business is that it would not
be needing any extra cost like transportation, cost related to production, cost in relation with
acquiring the raw materials and so on (McCardell, 2018). As the company is a service providing
organisation engaging in the business of giving the online educational services to the students so
it might not be needing the warehouse facility where it needs to store its raw materials, or semi
or finished good.

SWOT analysis of UWL Flex
SWOT analysis is done for assessing the strengths of the company and to work more and
more on them to retain profits for a long time. Through SWOT UWL FLEX can also know about
their weakness and work on them to make it their strengths (Peng, 2017). Through this analysis
UWL Flex get to know about their upcoming opportunities so that they can easily grab them.
This will also help them in analysing their threat and take corrective measures.
Strength
 As UWL Flex is a two year old
company, so they have a lot of old
retain customers which can provide
them good base.
 As UWL is a online portal for learning
so it is easily accessible by all.
Weakness
 UWL Flex is not giving their customer
any attractive offers.
 UWL Flex is an online portal so a lot of
parents have trust issues
Opportunity
 Due to Covid – 19 situation a lot of
students are taking online classes, so its
a big opportunity for UWL Flex to gain
market share (Sheffield, 2019).
 In future people will be preferring
online classes as compared to the
physical classes, so it can be a big leap
for UWL Flex.
Threat
 the competitors of UWL Flex are
giving their customers a lot of attractive
offers and through this they are
increasing their customer base.
 Due to various scams online the parents
have lost the trust in online teaching
and the competitors of UWL Flex are
also giving their students offline
classes.
Financial Requirements
Every business needs some start-up capital in their in initial days and for that they use
resources from a lot of sources. The start-up fund is divided in various activity. And after
analysing and combining all the cost of various activity the company sets the prices of their
product so that they can easily cover up the start up cost. The detailed breakdown of the financial
requirement for UWL Flex:

Heads Cost(in pound sterling)
Creating website 200
Marketing 1500
Teachers 2000
Premises cost 800
Legal frame work 500
Total start up cost 5000

After analysing the above heads the total Start up cost for UWL Flex is 5000 Pound
Sterling which include the cost of creating website, the cost of Marketing, the premises cost, the
cost of legal frame work. After analysing the selling cost for UWL Flex will be 1500 Pound
Sterling and their estimated cost for the product will be 100 Pound Sterling. After combing all
the analysed data is is concluded that UWL Flex will be generating profits of more than 1000
Pound Sterling each year (Wańkowicz, 2019).
CONCLUSION
Through the above report it is conclude that UWL Flex have to increase their strengths
and their reach so that they can easily grab the opportunities and take the first hand advantage
over its competitors and as they are planning on growing online only, then they will have to face
competition from a lot of competitors and they are going to have many challenges so they have
to change their weakness to their strength and through this they can easily overcome the threats.

And after analysing all the data it is concluded that the UWL Flex will generate a profit of more
than 1000 Pound Sterling every year

REFERENCES
Books and Journals
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Che Rusli, N. H., 2020. Fundamentals of Entrepreneurship (ENT300) Business Plan: Artisticake.
Hutchinson, C. E., 2017. Engineering Entrepreneurship, from Idea to Business Plan. Technology
and Innovation.19(1). p.451.
Jamkojian, L., 2020. Development of a Business Plan with a Marketing Emphasis for an
Eyewear Company (Doctoral dissertation, California State University, Northridge).
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univerzita, Ekonomicko-správní fakulta).
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