Making Sense of Society: Understanding the Social World

Making sense of Society -
Understanding the Social world
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Qualitative and Quantitative research.........................................................................................3
Alienation....................................................................................................................................4
Mechanical and organic solidarity..............................................................................................4
Health and well being..................................................................................................................4
Social Movement........................................................................................................................4
Demonstrate understanding of principal debates relating to society-identity and diverse social
groups..........................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
To develop an understanding of social world becomes important in order to create
knowledge of market and surroundings. According to this view, social backgrounds have strong
impact on an individual's attitudes, behaviour and life styles. Every individual has a right to
believe and act, in accordance of their surroundings, cultural values and social institutions in
which they are living (Acosta, Rizvi and Santos, 2020). Social backgrounds and society in
which an individual belong are affecting the behaviour of that individual to a great degree. There
are certain major decisions that an individual takes and these decisions are influenced by
number of factors, such as, gender, race, physical attributes, age, social class, religious beliefs,
social support network. Another important factor in this context is that social behaviour of every
individual differs to a great extent and also it is not predictable.
MAIN BODY
Qualitative and Quantitative research
Qualitative research: It is the research which involves collecting and analysing non-numerical
data to understand concepts, opinions, or experiences. This research is based on the disciplines of
social sciences like psychology, sociology and anthropology. This method is not only about
“what” people think but also “why” they think so.
There are some most common qualitative methods:
 Focus group: it includes a number of respondents(6-10) from within your target market.
 Interviews: questions are asked personally on one by one basis.
 Surveys: questionnaire are distributed with open ended questions.
 Secondary Research: collecting existing data in the form of texts, image, audio or video
recordings etc.
Qualitative research method works towards solving complex issues by breaking down
into meaningful inferences, that is easily readable and understood by everyone.
Quantitative research: It is the opposite of qualitative research, which involves collecting and
analysing numerical data for statistical analysis or percentage analysis. This research is widely
used in psychology, economics, demography, sociology, marketing, community health, and
political science (Bridges and Bridges, 2019).
There are some most common quantitative research methods:
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