Malaysia Airlines Database Management

Running head: MALAYSIA AIRLINES DATABASE MANAGEMENT
Malaysia Airlines database management
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1MALAYSIA AIRLINES DATABASE MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Customer database utilisation....................................................................................................3
Strong Security:......................................................................................................................3
Gather information ethically:.................................................................................................3
Decide what information is needed........................................................................................4
CRM storage investment........................................................................................................4
Backup of the Data.................................................................................................................4
Data Clean-up.........................................................................................................................5
Access of the information......................................................................................................5
How Malaysian Airline is utilising customer database..............................................................5
Recommendations to improve database management...............................................................8
Updated information:.............................................................................................................8
Relevant information:.............................................................................................................8
Deep understanding of customer database:............................................................................8
Backup of customer Database:...............................................................................................9
Use of CRM (Customer relationship Management):.............................................................9
Summary....................................................................................................................................9
References................................................................................................................................10

2MALAYSIA AIRLINES DATABASE MANAGEMENT

3MALAYSIA AIRLINES DATABASE MANAGEMENT
Introduction
Malaysia Airlines is, Malaysia Aviation Group(MAG) is a global standard institution
that has subsidised with investment organised business into four different areas that covers,
Ground Services, Aircraft Leasing, Air Transportation Services and the last one is Talent
Development ("About Us", 2019). National carrier of Malaysia is Malaysia Airlines to offer the
best way to fly. This Airline has near 40,000 guest daily to fly on memorable journey.
Malaysia Airlines was incorporated on 7th November 2014 and now it has more than 1,000
destination in 150 different countries. The main objective of this document is to analyse the
database management system for the Malaysian Airlines. Malaysian Airline is competing
with the other airlines like Singapore Airlines, Emirates, Air India and Qatar Airways and
more. Database management system for the client is management of information of the client
to keep the track of the user or customer in order to obtain feedback and to provide a better a
better system based on the customer information provided. This document is a report that
analyses how the Malaysian Airline is adapting data and utilising it to provide a better
experience and how this organization is managing with the database. This document will
discuss various ways of utilising data and management of the database, and there will be
recommendations for the organization that where they can improve the management system
of the database to come up with more improved system. In the last there will be summary of
this document to summarize the overall discussed about the Malaysian Airlines.