Maldives Market Entry

MALDIVES MARKET ENTRY 1
Maldives Market Entry
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MALDIVES MARKET ENTRY 2
Executive summary
The Maldives is a great country majorly characterized with tourism and fisheries and
economic activities. Other sectors such as film industry experience slow growth rate, thus
failing to offer tourist the best real-time experience. Australian Cinema company desire to
move into Maldives might face challenges such as unavailability of skills and another support
system such as infrastructure, however, the company can collect and great since there is little
going on in the industry. Through the use of transnational strategy and direct investment,
Australian has high opportunity to succeed in Maldives market.

MALDIVES MARKET ENTRY 3
Table of Contents
Background- of Maldives Market..............................................................................................2
Company's industry in Country..................................................................................................3
Considerations before entering the market.............................................................................3
Maldives Country analysis.........................................................................................................3
SWOT analysis of Political System.......................................................................................3
Weakness............................................................................................................................4
Opportunities......................................................................................................................4
Threats................................................................................................................................5
SWOT analysis of Economic aspects.....................................................................................5
Strengths.............................................................................................................................5
Weakness............................................................................................................................5
Opportunity.........................................................................................................................5
Threats................................................................................................................................6
SWOT analysis of country’s Socio-Cultural aspects.............................................................6
Strengths.............................................................................................................................6
Weakness............................................................................................................................6
O..........................................................................................................................................6
SWOT analysis of technical aspects.......................................................................................7
Strenghts.............................................................................................................................7
Weakness............................................................................................................................7

MALDIVES MARKET ENTRY 4
Opportunities......................................................................................................................8
Threats................................................................................................................................8
Legal...................................................................................................................................8
Environment...........................................................................................................................9
Demographics.........................................................................................................................9
Strategy of operation in Maldives............................................................................................10
Mode of entry...........................................................................................................................12
Direct Investment.................................................................................................................12
Recommendations....................................................................................................................13
Conclusion................................................................................................................................13
List of Reference......................................................................................................................14