This MAN206 Managing Change case study analysis discusses the brand culture building and repositioning process of WMB. It answers questions related to the deep culture change, aspects to be undertaken by marketing and communications specialists and organisation development specialists, and the job done by Ciara. The document type is a case study analysis and the type of assignment is a question-answer format. The subject is MAN206 Managing Change, and the course code, course name, and college/university are not mentioned.