Manage Advertising Production

This article discusses the creative brief for Tacori Jewellery, investigates and determines the production processes to suit the advertising brief and medium, determines the specifications to suit the advertisement and production process, schedules the pre-production work to meet production and post-production requirements, and evaluates the advertisement in terms of quality and cost-effectiveness.

Running head: MANAGE ADVERTISING PRODUCTION
Manage Advertising Production
Name of the Student:
Name of the University:
Author note:

1MANAGE ADVERTISING PRODUCTION
Question 1:
Creative Brief for Tacori Jewellery
Company Background
Tacori is one of the famous jewellery brand in Australia. Its designs have a mixture of
classic elegance and modern inspiration that creates some world class and exquisite
jewelleries.
Objective
The main objective of Tacori is to create awareness of demonstration among its
customers.
Target
Women
Age- 25-49 years
Urban Dwellers
Brand Driven Customers
Brand Voice
Compassionate and Understanding
Insight
Most of the women want to look stylish and beautiful and wear ornaments that are way
classy than others but they do not know the way to buy them from.
Single Minded Thought

2MANAGE ADVERTISING PRODUCTION
The 18K925 line of Tacori would be available for the women all over Australia
through online mode that would made them have their favourite choice of rings and
ear rings sitting home.
Execution Requirements
Print and television advertisement
Print Advertisement
Question 2:
Investigate and determine the production processes to suit the Advertising
Brief, Creative Brief and advertising medium of Tacori

3MANAGE ADVERTISING PRODUCTION
Tacori is a very unique marketplace that manufactures very unique designs
gathering all over the globe. Contributing to its collection are the artisans and
designers from across Australia and beyond as well. They all work together for
curating a collection of handcrafted products. The remarkable features of the
fashion jewellery is that they can be customised as per the customer choices and
are made of fine fabrics and materials as well. However, mould marking is one
of the integral parts of the process of production. It helps in creating different
pieces of jewellery of similar designs. The initial process of making the
jewelleries is that they are made of silver metal, merged with some other metals
such as brass, nickel and tin.
Question 3:
Determine the specification to suit the advertisement and the production
process
The advertisement is to be run on the televisions and social media sites used by
the Asutralian population. Today’s women are working women (Williams &
Dempsey, 2018). They also make use of social sites to a great extent. Hence, the
advertisement of Tacori’s fashion line would be advertised on the social media
platforms like Facebook, Instagram, YouTube advertisements and Tumblr as
well (Castells, 2015). With the same, print media shall also be used for creating
more brand awareness among the women today. Newspaper advertisement shall
also be taken into consideration and with the same, the entire product line shall

4MANAGE ADVERTISING PRODUCTION
be advertised on television as well in Channel Ten, NBN Televiion and SBS
Viceland etc. We shall start advertising within one week of the production.
Question 4:
How would you schedule the pre-production work to meet production and
post-production requirements?
The pre-production would be scheduled in the 3rd day prior to the final
advertisement for allowing the resolution of the disagreements and the
oversights. This meeting would be held in the boardroom of the production
house and would be the chaired by the producer himself. Attendees would
include the representatives of the clients’ marketing, the creative staffs, the
camera man as well as the technical people etc.
Question 5:
Production schedule to meet the requirements of advertising brief and
media plan
The creative process would start in the earnest once one hand over the brief.
The professionals of the advertising would work up the proofs and the
storyboards which would bring the ideas to the fruition. Next, the preliminary
concepts for consistency with the ideas would be reviewed and their potential of
attaining the desired goals would be assessed accordingly. The final

5MANAGE ADVERTISING PRODUCTION
advertisement would be including all the required contact information and the
needed mention of the pricing and a special offer as well.
How would you direct the advertising process for producing advertisement
for Tacori
Firstly, I shall be conducting a SWOT analysis of the product line of Tacori and
the company itself. I shall then set up the main objectives and would research
the market for the brand, the present competitors as well as the audience. Next, I
shall identify the target audience as well and select the channels. Furthermore, I
shall brainstorm for the fresh ideas as well as the process of design (Carreon,
2017). Finally, I would plan to deliver the advertisements and then qualify and
analyse the final results.
Question 6:
Print advertisement for Tacori

6MANAGE ADVERTISING PRODUCTION
Question 7:
How would you evaluate the advertisement in terms of quality and cost
effectiveness
I shall be evaluating the cost effectiveness of the advertisement by means of
advertising campaigns. They are a single element present in a big picture which
aids to the success of the business in complex manner. Making good decisions
is also one of the way of a good evaluation process and assessing how many
customers are attracting towards the business (Posavac, 2015). With the same,
to ensure that the advertisement is good in terms of quality, it would assess if
the advertising is fulfilling the purpose of the business. I would review the
content and at the same time, shall measure it against the business goals and the
campaign. New product lines would be promoted and the brand shall be
reinvigorated. With the same, public relations would be managed. I would also
measure the content of the advertisement against the needs of the target
audience. At the same time, would ensure that the jargon, language, length and
tone is fitting the habits and temperaments of the customers or viewers.

7MANAGE ADVERTISING PRODUCTION
References:
Carreon, M. L. (2017). By Beauty Damned: Millennial Feminism and the Exploitation of
Women's Empowerment in Pop Culture and Corporate Advertising.
Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age.
John Wiley & Sons.
Posavac, E. J. (2015). Program evaluation: Methods and case studies. Routledge.
Williams, J. C., & Dempsey, R. (2018). What works for women at work: Four patterns
working women need to know. NYU Press.