E-commerce Strategy: Developing BBQ Fun's Operational Plan 2021-2022

This document presents an operational plan for developing an e-commerce strategy for BBQ Fun, covering key results areas such as buyer persona development, product and service description, system delivery, trust establishment, and financial software integration. It outlines goals, key actions, performance indicators, responsibilities, timelines, and budgets for each area. The plan also includes a risk assessment and mitigation strategy, a list of proposed resources with associated costs, and a discussion of the benefits and risks of implementation. Feedback mechanisms and contingency plans are incorporated to ensure effective execution and adaptation. The document concludes with a breakdown of costs and sources of information used to develop the proposal.

Manage business
operational plan

Table of Contents
 Task 2.1

Task 2.1 Develop an operational plan
Briefing notes
The current operational plan is related with the development of the e- commerce strategy
in BBQ fun. This is necessary for the company to have a good operational plan for launch
of e- commerce strategy in order to grow and develop. Within the meeting, it was
analyzed that this strategy will assist the company in getting a strategic direction towards
growth and development.

Contd.
 Update current operational plan FY 2021-2022
BBQfun Operational Plan (with strategic objectives, measures and tasks) FY 2021–2022
Objectives: Performance measures Tasks:
Adapting to latest technology  Completing the market
research in order to ensure
that latest technology is
being updated.
 Frequently communicating
with experts to have
knowledge relating to
latest technology coming
within the business.
 Conduct monthly survey in order to
ensure latest technology which is
being used in corporate world.
 Another task to be conducted for
effective adoption to latest
technology is motivate employees
work in proper and effective manner.

Develop an operational plan for the e-commerce strategy
Key Results
Area Goal Actions
Key
Performance
Indicators
Responsibility Timeline Budget
Development of
buyer persona
Here the goal of
company is to
develop proper
buyer persona so
that there is
clearity relating
to who are
consumers of
company.
 Proper market
research is
required for the
development of
buyers.
 Analysis of
competitors as
well and their
buyer decision
 Undertaking the
use of social
media marketing
in order to attract
consumers.
 Increase in
number of
consumers by
15 %.
 There must be
at least 5 %
repeat
consumers in a
month.
 Marketing
department is
the key
stakeholder
having the
responsibility of
developing
buyer persona.
 Research and
development
department
having
responsibility of
searching latest
trends among
consumers
1 month  $7500 will be
needed

Contd.
Proper product and
service description
Here the goal of BBQ
is to develop a clear
structure and detailed
information relating
to the product and
service being offered
at e- commerce
website.
 Clear marking and
listing of all ingredient
in product.
 Outlining of clear
description relating to
the services and how it
will be provided to the
consumers.
 Clear instruction
relating to operation of
e- commerce website.
 15 % increase in
sales of product
 13 % rise in
services of
company
 Overall 30 %
increase in market
share
 Production and
operation
department is
responsible for
labelling and
packaging of product
and services.
2 months  $5500 will be
required
Proper delivery
system
This is the major goal
as in case delivery will
not be good then this
will be affecting the
sales.
 Proper transportation
routes must be provided
for on time delivery
 Delivery staff to be well
trained so that on time
delivery is provided.
 Keeping some delivery
person in backup as well
 0 % late delivery
 No product
deterioration
 Proper check out
 The delivery
department is the one
who is responsible for
the effective and on
time delivery of
goods.
6 months  $5900

Contd.
Establishing trust Here the goal of
company is to
establish trust among
the consumer in
order to attract them
and maintain their
loyalty.
 Providing high quality
product and services.
 Delivering the product
and services on time
 Effective after sales
services
 Proper feedback
system so that
consumer can share
their views.
 Low consumer
turnover
 10 % repeat
consumer in a
month
 CRM department
will work
responsibly for the
effective working
and building trust.
5 months  $6300
Integrating both
financial software
and website
The goal of BBQ fun
is to attain good
integration of current
website and the
financial software so
that working can be
effectively undertaken.
 Testing the integration
of both
 Recruiting and
contacting technical
experts so that in any
discrepancy work can
be managed.
 85 % of positive
feedback from
client.
 Error to be at 0 %.
 The Chief Financial
Officer having the
responsibility of
overseeing the
integration
 External experts and
professional will be
recruited for better
and effective
working.
4 months  Total of $6350 will
be used for the
integration of the
both financial and
website for
development of e-
commerce strategy.
Monitoring strategy:
For the monitoring of the operational plan, a standard will be set and the actual performance of company will be compared against the standard.

Contingency plan.
Person developing the plan:
Consultation (who was consulted):
Name Position
XYZ Data incharge
Risk identified:
Duplicity of data
Strategy to treat risk Strategy to manage
the risk if it occurs
Responsi
bility
Budget
Proper system of coping data from one file
to another
Properly copying the
data
Having a backup
plan for the data in
case data is totally
removed
Rechecking the
document after the
copying.
IT $ 2500
Person developing the plan:
Consultation (who was consulted):
Name Position
ABC CFO
Risk identified:
Loss of IP through theft
Strategy to treat risk Strategy to
manage the risk if
it occurs
Respons
ibility
Budget
Establishing proper data secutrity
policy
Providing training
to employees to
yse IP
Monitoring every
activity of
employee
Gaining visibility
of sensitive data
IT
departm
ent
$5000

Contd.
Human Resources
A list of proposed resources. (2-3)
Human resource involves project head, project team and sponsor
Physical Resources
A list of proposed resources. (3-5)
Computors, internet connection, telecommunication system
Proposed implementation
How to acquire and implement the resources (30-50
words)
For acquiring the resources the most essential aspect is to have proper knowledge of market so that optimal resource is
gathered. For the implementation of the resources, proper implementation plan will be prepared and all activities will
take place in the same manner.
Breakdown of costs
(3-5 essential items with total)
Development of buyer persona 7500
Proper delivery system 5500
Proper product and service descriptuon 5900
Establishing trust 6300
Integrating both financial software and website 6350
Total 31550
Benefits to the organisation
What benefits would the resources bring to the
organisation, not necessarily linked only to the
operational plan? You can think more broadly. (30-50
words, 2-3 benefits)
These resources will provide the benefit of proper and effective working and attainment of business goals. The reason
pertaining to the fact is that when the company will be having proper and optimum utilisation of resources then this will
provide a direction to employees that how they have to work.
Risks by not implementing the proposed resources
List 2-3 risks.
In case these proposed resources will not be included then the major risk faced will be-
Technical risk
Financial risk
Legal risk
Sources of information used to develop the proposal
Example: use internet research on technical aspects of
e-commerce and importance to retailers; use
consultation, use company financial projections
The major source of information which will be used is the internet and other secondary sources. This is particularly used
because of the reason that this will provide better and effective information relating to the necessary information. Along
with this for company data, the use of annual reports and other reports will be undertaken in order to analyse and take
decision for operational plan implementation.

Record the feedback received and
implemented in the table below:
Feedback How it was implemented
Operational
plan:
Please check the proper implementation of
the operational plan as any change will
affect the whole work.
For this a proper implementation plan will be made
which will involve the list of the people who will be
performing the task.
Contingency
plans:
For the contingency plan the feedback will
be taken with help of analysing the market.
Hence, for the implementation of the effective
contingency plan the use of effective market research
will be undertaken. The reason underlying this fact is
that effective market research will outline the risk
present within the market and it will assist company
in managing it.
Proposal for
resourcing:
In order to undertake proper resourcing
feedback from each and every department
will be taken.
This will be implemented with help of proper check
of resources present and resource required to perform
the task.