Manage Knowledge and Information Report

This report examines the challenges faced by Coffee Ville, a Melbourne-based cafe chain, experiencing rising expenses and declining sales. It explores the use of knowledge management and information analysis techniques to identify and address these issues. The report includes a risk management plan, quantitative analysis, and recommendations for improving profitability. Desklib provides past papers and solved assignments for students.

MANAGE KNOWLEDGE
AND INFORMATION

Table of Contents
INTRODUCTION...........................................................................................................................1
Report...............................................................................................................................................1
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
This report is based on the manage knowledge and information, which aims is to identify
the problems in the organisation and its cause. This report will explain how this problem and
issues in the organisation can be managed through the knowledge and information. This report is
based on the Cafe villa company. This report will include problem of an organisation that could
be occur in the organisation that need to be resolved. This will also include how to identify and
resolve those problems in the organisation. For this report will address business data,
information, statistical analysis, management information system, risk management techniques
and quantitative methods to resolve that problem in the organisation that the organisation can
grow more.
Report
Issue
The business of Coffee ville has been profitable and continuously expanding for the last
4 years. But recently expenses of the company have started to climb and increasing day by day
and the sale of the company falling down. From the last three months Coffee ville have started to
asses the problem and issue through which the sales of company is falling down and rises the
expenses (Maravilhas and Martins, 2019).
Analysis
In the last three years they have started to address the problem and issue of rising
expenses by evaluating and updating procedures and work practices and make efforts to reduce
the cost but their effort has no been significant impact on expenditure and their and their sales
revenue continues to be below budget forecast (Rowley and Farrow, 2018). In January 2016 all
the store s are closed. Sales for first six months of 2015 are down across all the categories and
stores. Resultant food sales are down by 10% , beverages 12% and catering 17%. when
combined with rising expenses profits are drop down for the first half of the financial year by 19
%. after opening a year ago, the 4th store is slowly building customers but still not performing as
according to the forecast level.
Information from reliable sources
Two main areas of resources of the web sites to investigate are:
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 City of Melbourne, ‘Doing business in Melbourne’, viewed January 2016,
<http://www.melbourne.vic.gov.au/business/doing-business/Pages/doing-business-in-
melbourne.aspx>
 City of Melbourne, ‘Research and statistics’, viewed January 2016,
<http://www.melbourne.vic.gov.au/about-melbourne/research-and-statistics/Pages/
research-and-statistics.aspx>
Melbourn city has been produce daily population estimate report and Forecast for many
years. It was up dated in 2015. which include statistics on past and future trends for Melbourn
city's workforce and residential population (Maravilhas and Martins, 2019).
Network analysis
Australian interest rate – Reserve bank of Australia
All rates expressed as percentages.
Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
2014 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5
2015 2.25 2.25 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.25 2.25
Melbourn CBD retail Information
Commercial property rental rates per square meter Melbourne CBD
2013 2014 2015 2016 (forecast)
Gross average
rent
$7,000
(h 5.7%)
$7,750
(h 10.1%)
$8,250
(h 6.4%)
$8,800
(h 6.6%)
New era looms as CBD office boom ends
Property developers and investors are facing diminishing returns and an uncertain future
as the CBD commercial property market stalls. Show down of an economic activity and low
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business confidence in the retain and professional services sectors new applicants development
fallen down to their lowest levels in 5 years.
Because of this Melbourn shifts with many small and medium size business out of the
CBD. A new report shows that 16 small and 10 medium size companies moves from the CBD to
its fringe n last 12 months, continuing in a trend that started in 2013 (Shafiee and et.al., 2018).
Course of action that could be taken to resolve problem
There are three course of action that could be taken which are:
 Do nothing – Economic indicator and industry analyst forecast more positive
environment within next 12 months and aim is to maintain reputation as provider of
quality food and beverages. And evaluate returns to previous levels of profitability within
next 12 months (Rowley and Farrow, 2018).
 Reduce their pricing -The selling price for in store and catering food menu items will be
reduced. Beverage prices remain the same. And the aim is to match the price to closest
competitors. And increase the number of item sold per day by minimum of 5% with a
goal of 15% across all food categories and to reduce expenses to 75% of total income.
 provide take home packaged meals and a meal delivery system – The operational hours
of some and all stores will be expended to provide prepared, pre packaged, take home
meals to post work traffic and local residents. Menu for take home meals will consists of
chilled fully prepared, heat and eat, finish at home option can use. Everyday menu can be
change and offer at least three to four meals and salad option (Bolisani and Bratianu,
2017).
Risk management plans
L – Likely hood
I – Impact
P – Priority
Lw – Low
M – medium
H - High
Contro Monitoring Timelines Responsi
3

Risk assess
ls ble
L I P
Emergence of
a competitor
within very
close
proximity.
M M M
Continuous
implementation of
marketing strategy to
highlight key points of
difference between us
and competitors.
Increased frequency of
promotional
campaigns.
Selective discounting.
Adjustment to
marketing strategy to
ensure differentiation
and appropriate
positioning of Coffee
ville in order to
compete effectively.
Continuous
monitoring of
competitors’
marketing
campaigns
(Webb, 2017).
Monthly
Rufus
Belcastran
Emma
Belcastran
Food
poisoning
complaint/s
from
customers.
L
w H H
Continuous monitoring
of implementation of
food safety procedures.
Regular food safety
refresher training
provided to all staff.
All new employees
given food safety
training if they do not
have a food handler’s
certificate.
Continuous
monitoring of
food safety
records and
logs.
Weekly
Rufus
Belcastran
Emma
Belcastran
Store
Manager
Changes to
local customer
demographics
M H M Limited ability to
apply controls due to
lack of ability to
influence.
Apply pricing, payroll,
inventory and wastage
Monitor
customer
formal and
informal
feedback.
Quarterly Rufus
Belcastran
Emma
Belcastran
Store
Manager
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controls to limit
negative impact on
financial viability.
Expand services if
changes are positive
for business operation
(Webb, 2017).
Monitor real
estate
movements
and business
statistics in
CBD area.
Changes to
local economic
environment
L
w H M
Limited ability to
apply controls due to
lack of ability to
influence.
Apply pricing, payroll,
inventory and wastage
controls to limit impact
on financial viability.
Monitor
business and
economic
environment in
catchment
area.
Quarterly
Rufus
Belcastran
Emma
Belcastran
Quantitative analysis
Year No. of cafe
opened
no. of cafe closed No. of cafe seats Total cafe in
CBD
2011 37 12 169983 2585
2012 41 13 178320 2613
2013 39 18 206031 2634
2014 52 19 213272 2670
2015 45 21 217157 2694
CONCLUSION
From the above study it has been concluded that Coffee ville company which is
Melbourn, Australian company. This company is facing the problem of rising expenses and the
sale of the company is falling down. For reduce the issue from the company and to eliminate
problem of expenses company can use some course of action that will help the company to
increase its sales. To analysis the problem company using risk management techniques and and
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other information management techniques o0 identify the issue and work towards to eliminate
them from the company.
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REFERENCES
Books and Journals
Bolisani, E. and Bratianu, C., 2017. Knowledge strategy planning: an integrated approach to
manage uncertainty, turbulence, and dynamics. Journal of Knowledge Management. 21(2).
pp.233-253.
Girard, J. and Girard, J., 2015. Defining knowledge management: Toward an applied
compendium. Online Journal of Applied Knowledge Management. 3(1). pp.1-20.
Maravilhas, S. and Martins, J., 2019. How Fablabs Manage the Knowledge They Create.
In Handbook of Research on Expanding Business Opportunities With Information Systems
and Analytics (pp. 295-314). IGI Global.
Rowley, J.E. and Farrow, J., 2018. Organizing Knowledge: Introduction to Access to
Information: Introduction to Access to Information. Routledge.
Shafiee and et.al., 2018. How to scope configuration projects and manage the knowledge they
require. Journal of Knowledge Management. 22(5). pp.982-1014.
Webb, S.P., 2017. Knowledge management: Linchpin of change. Routledge.
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