Manage the Market Process

Added on - 01 May 2020

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Running head: MANAGE THE MARKETING PROCESSManage the Marketing ProcessName of the StudentName of the UniversityAuthor note
1MANAGE THE MARKETING PROCESSTable of ContentsTask 1- Marketing Plan...................................................................................................................1Marketing Activity.......................................................................................................................1Integration of organizational activities........................................................................................1Monitor Progress.........................................................................................................................2Distributing and Pricing...............................................................................................................2KPIs.............................................................................................................................................3Delegation....................................................................................................................................3Communication Strategies...........................................................................................................3Task 2- Staffing Support Plan..........................................................................................................4Strategies......................................................................................................................................4Resources.....................................................................................................................................4Feedback......................................................................................................................................4Performance.................................................................................................................................5Scenario 1....................................................................................................................................5Scenario 2....................................................................................................................................6Task 3- Marketing Performance Report..........................................................................................6Analysis.......................................................................................................................................6KPIs.............................................................................................................................................7Targets.........................................................................................................................................7
2MANAGE THE MARKETING PROCESSReferences........................................................................................................................................9
3MANAGE THE MARKETING PROCESSTask 1- Marketing PlanMarketing ActivityThe marketing activity of Houzit in Brisbane aims at capturing a 12% market share thatwill increase the company’s sale by 8.5%.Product Selectionis one of the main marketingactivities for a manufacturer or a service provider. The selection of the product greatly dependson the purchasing trends of the customers, market researches and sales experience of theproducts (Gbadamosiet al.2013).Pricingis another aspect that analyzes the marketing activityof a company. The price of the product is analyzed comparing the price offered by itscompetitors and hence this reduce the risk factor of the product is reduced.PromotionalActivitiesplays a major role in determining the marketing activity of an organization (Kotleretal.2012).. In this case, the Houzit Company in Brisbane can utilize the home ware magazines forits promotional activities. The promotion for a product can increase the sale of the product andhence increase the profit of the organization.Integration of organizational activitiesThe marketing plan of Houzit plans to increase its market growth in seasonal demand inthe next six month. The product selection by the company affects greatly on the marketingintegration of the company. The pricing of the product influences the sales of the company. Therise in price can decrease the sale for the company while a reasonable pricing can attractscustomers for the company. Promotional activities of the company can increase the demand ofthe products for the company. A company can mainly invest in promoting of its products throughchief media devices like the digital media (Nguyen 2014). The chief digital media at presentcomprises of online social networking platforms and the digital devices like internets, mobiles.
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