Management Product and Service Innovation
Added on 2021-04-21
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Running head: MANAGEMEENT PRODUCT AND SERVICE INNOVATIONManagement product and service innovationName of the StudentName of the UniversityAuthor’s Note
MANAGEMEENT PRODUCT AND SERVICE INNOVATION11. Information about the organization Dominos Pizza Inc. is an American pizza restaurant that is mainly founded in the year1960. The organization had it’s headquarter in Michigan. It is identified that the company is oneof the market leaders in the organized pizza market. The main vision of the company is tobecome the best pizza delivery company in the world by focusing on exceptional people (Pizza,2018). It generally strives for developing various types of products that mainly suit the tastes ofthe consumers in order to delight them. The company mainly believes on the strategy of thinkingglobal and acting local. Thus, the company is mainly innovating number of new productsincluding crusts, toppings as well as flavors that mainly suits the taste buds of the consumers. Inaddition to this, providing proper value of money as well as proper affordable products isconsidered as one of the important effort by the organization.2. Three issues related to innovationThe issues that are associated to innovation are as follows:Shift in leadership: It is identified that in the mindset of recruitment world, the leadersare generally identified to be good only for a specific period for the growth of the company.However, due to shift in leadership the organization faces number of issues as well as challengesto cope with the innovation that is required for achieving success (Dutta, Lanvin & Wunsch-Vincent, 2015). Therefore it is found that shift in leadership will not be helpful in successfullymanaging the innovation that is needed for remaining competitive in the market.Reinvention through business model innovation: It is identified that acceleration ofboth dynamics as well as to pace of distribution is generally triggered with the help of the newtechnologies however it mainly decreases lifetime of the business models. Thus, the company
MANAGEMEENT PRODUCT AND SERVICE INNOVATION2reactively or proactively innovate their business models for remaining competitive (Jaeger et al.,2015). In both the cases, it is identified that the companies are forced to change the process ofdoing business, which poses number of challenges as well as issues. Digital transformation: It is found that digital transformation generally assists inimproving the performance of the companies. However it is identified that digitization generallyposes number of challenging requirements for the organization to become capable for theinnovation that is needed for making the organization successful (Diaz-Garcia, Gonzalez-Moreno & Saez-Martinez, 2015). In addition to this, it is found that the organizations also faceslot of challenges in becoming user centered for successfully picking up the digital age as well asspeed.3. Explanation of the significance of the issues It is found that the innovative issues that are identified are very much significant for theorganization of Domino’s pizza. The significance are illustrated below:Digital transformation: It is identified that Domino’s Pizza is one of the innovativecompany that utilizes number of digital technologies over number of channels for engaging withits customers (Botha et al., 2017). The utilization of digital technologies not only helps insimplifying the operation of the organization but also helps in boosting company’s profit. Thedigital innovations that are adopted within the organization include GPS tracking system, emojibased SMS ordering, loyalty program, Pizza chef IPAD app, order from smart watch, powerfulordering platform as well ad offering apps.
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