SWOT Analysis of UBER using Business Model Canvas

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Management 1
Executive Summary
Business Model Canvas is highly used model to determine various business
processes, which are used by the organization. It is a complete view of a company
and its processes. This report will analyze strengths and weaknesses of UBER using
SWOT analysis based on the business model canvas.
SWOT analysis provides internal factors of company, which are used for
designing of market strategy and growth and successes of organization.
This report will analyses nine elements of business model canvas and provide
strengths and weaknesses of company with opportunities and threats.

Management 2
Table of Contents
Executive Summary................................................................................................... 1
Introduction................................................................................................................ 2
SWOT analysis of Uber............................................................................................... 2
Findings and conclusion............................................................................................. 7
References................................................................................................................. 8

Management 3
Figure 1 Business Model Canvas (BMC)......................................................................5
Figure 2 UBER BMC.................................................................................................... 6
Figure 3 BMC to SWOT............................................................................................... 6
Figure 4 SWOT analysis.............................................................................................. 7
Figure 5 External factor of SWOT...............................................................................8
Figure 6 TOWS matrix.............................................................................................. 10