Corporate Social Responsibility at Royal Bank of Canada

RUNNING HEAD: MANAGEMENT 0
MANAGEMENT
CORPORATE SOCIAL RESPONSIBILITY
ROYAL BANK OF CANADA

MANAGEMENT 1
Table of Contents
Introduction......................................................................................................................................2
Royal Bank of Canada.....................................................................................................................2
Model of CSR 2.0............................................................................................................................3
Uniqueness in the industry...............................................................................................................4
Achievements of Royal Bank of Canada.........................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

MANAGEMENT 2
Introduction
Corporate social responsibility is considered the self-determining model of business that
assists the corporation to be socially responsible to all of its stakeholders and the community
(Chandler, 2016). If the company is engage in Corporate Social Responsibility, it shows a
company is functioning in the behavior that improves the society and the environment, rather
than giving something unenthusiastic to them. In this, companies handle their operations in such
a way that it creates an optimistic influence on the society (Pedersen, 2015). Due to the
increase in the competition and business internationally, it is very significant to perform under
the CSR efficiently. For this report, selected company is Royal Bank of, Canada; the objective
of the report is to find out the new trends and the practices accepted by the business, and the
resulted benefits.
Royal Bank of Canada
The Company is a multinational corporation of Canada, providing services of financial as
well as biggest bank regarding capitalization of market. The bank serves up more than sixteen
million customers and has the 80,000 staff members globally. The headquarters of the company
are situated in Montreal, Quebec and Toronto (Annual Report, 2018). The business takes
various initiatives for the social responsibility, which includes.
 The business done the distribution of the funds in the year 2018 among the youths
investment is done up to $29.9 million for giving the advice, services of banking and
finance the products for the youthful audiences as well as for the students of the post-
secondary. The investment made for the Environment is $7.8 million; this is made not
only to decrease the pollution of water but also to increase its quality and raises the
information and awareness for managing water (Royal Bank of Canada, 2019). In the
year 2016, the distribution of the funds were also made on the absorption of the water
through the habitat of natural, space of riparian green and the habitat of aquatic. In the
Arts the funds invested is up to $7.8 for supporting the talented artist all the way through
the programs of transformative (Royal Bank of Canada, 2019).
 The Company supports the customers by generating the opportunities and ensures the
sustainability. It adds up $100.7million internationally for supporting the 6,700