Impact of Organisational Structure on Management Innovation and Performance: A Case Study of Telstra

Running Head: MANAGEMENT 0
ORGANISATIONAL
STRUCTURE AND
EFFECTIVENESS

MANAGEMENT 1
Table of Contents
Introduction of the report.......................................................................................................3
Background of Telstra.........................................................................................................3
Overview of the Telstra organisational structure, strategies and possible reasons...........4
Impact of Telstra structure on management innovation......................................................6
Impact of Telstra structure on overall business performance.............................................8
Recommendations....................................................................................................................9
Conclusion...............................................................................................................................10
References...............................................................................................................................11

MANAGEMENT 2
Executive Summary
This report is intended to identify and evaluate the impact of organisational structure
on management innovation and performance. To analyse this impact practically,
Telstra organisation has been selected which is one of the Australia leading
Telecommunication Company founded in 1975 and providing wide ranges of
services. The company offers various types of services include internet data, voice
calling, messaging, broadband and other product and services.
The report starts with brief introduction of the report including background of the
company followed by explaining its various elements of organisational structure and
strategy. In the further section, the impact of Telstra organisation structure on
management innovation and organisational performance has been identified.
Ultimately, in the end, several recommendations are also be given on the way how
Telstra can improve innovation and performance.

MANAGEMENT 3
Introduction of the report
The construction of organizational structures, which create cross-functional
information and distribution of resource possible, is a vital element for business
firms; guaranteeing planned decision-making, the answer to variances, and the
effective harmonisation of innovation progression. Tran and Tian (2013) defines
organizational structure as a continuous delivery of administrative mechanism and
work roles to assist an organisation to manage, act and regulate its organisational
resources and flow of activities. The two elements of organisational structure i.e.
formalisation and centralization are expected to have an influence on innovative
yields (Janicijevic, 2013). This report discusses the practical knowledge of
organisation structure having a significant impact on business strategies and
structure in relation to management innovation and overall performance. In addition,
it also discusses several essential recommendations to Telstra on the way how it can
enhance its performance and innovation.
Background of Telstra
One of the biggest Australian telecommunication company Telstra offers various
sorts of services including voice, data, cell phone, broadband and other products and
services. The mission of the company is to form technological content and