Assignment on Realistic Strategy for NFL in China
Added on 2022-08-24
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Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note
Management
Name of the Student
Name of the University
Author Note
1MANAGEMENT
Realistic strategy for NFL in China
NFL is one of the major and grandest leagues that take place in the United States. For
many years, China is looked as one of the frontiers in Olympic Sports. Its overall performance in
the Asian Games and Olympic Games is something to be praised without any doubt. This is why
the experts believe that there are bright prospects of arranging for the NFL championships in
China. In today’s world, United States is trying its very best efforts to expand into the markets of
Asia through their premium sporting activities. Money has been a huge problem as seen before in
case of basketball (Flannery 2019). The payment of all the top level stars in the Chinese
basketball is around $500k. NBA pays minimum payment of $500k to their players. Similarly,
top rated players in NBA get up to $4-5M (Chadwick, Gibson and Jiang 2019).
It can therefore be recommended that the players in the China should be provided with
more money so they can be encouraged to participate in NFL (Malott 2015). The administrators
of NFL have labeled China as their priority market because of the large number of population
over there. It has been found that there is only professional American football league that runs in
China. Its name is China Arena Football League. The per capita GDP of China is $8,800. The
overall population of the country is around 1.4 billion (Flannery 2019). Therefore,
communicating with the target audiences in China through social media would definitely help to
increase the popularity and the interest of the Chinese people into this sporting event.
There are several people in China who like football. Still, they are not acquainted with
the type of football being played in NFL. The difference lies in terms of ‘football’ and ‘soccer’.
What football is to the Chinese, it is soccer to the Americans. Football’s definition is something
different to the Americans and it us reflected through the playing styles of the NFL (Flannery
2019). The condition of NFL is significantly judged as the most loved and speculated sports
Realistic strategy for NFL in China
NFL is one of the major and grandest leagues that take place in the United States. For
many years, China is looked as one of the frontiers in Olympic Sports. Its overall performance in
the Asian Games and Olympic Games is something to be praised without any doubt. This is why
the experts believe that there are bright prospects of arranging for the NFL championships in
China. In today’s world, United States is trying its very best efforts to expand into the markets of
Asia through their premium sporting activities. Money has been a huge problem as seen before in
case of basketball (Flannery 2019). The payment of all the top level stars in the Chinese
basketball is around $500k. NBA pays minimum payment of $500k to their players. Similarly,
top rated players in NBA get up to $4-5M (Chadwick, Gibson and Jiang 2019).
It can therefore be recommended that the players in the China should be provided with
more money so they can be encouraged to participate in NFL (Malott 2015). The administrators
of NFL have labeled China as their priority market because of the large number of population
over there. It has been found that there is only professional American football league that runs in
China. Its name is China Arena Football League. The per capita GDP of China is $8,800. The
overall population of the country is around 1.4 billion (Flannery 2019). Therefore,
communicating with the target audiences in China through social media would definitely help to
increase the popularity and the interest of the Chinese people into this sporting event.
There are several people in China who like football. Still, they are not acquainted with
the type of football being played in NFL. The difference lies in terms of ‘football’ and ‘soccer’.
What football is to the Chinese, it is soccer to the Americans. Football’s definition is something
different to the Americans and it us reflected through the playing styles of the NFL (Flannery
2019). The condition of NFL is significantly judged as the most loved and speculated sports
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