Business Level Strategies and Sustainability Concerns of Woolworth

Management
Assignment 2
Student’s name
9/18/2019

Management 1
Introduction
The famous five strategies at the business level majorly focus on cost leadership, product
differentiation; the focused strategy highlights the market niche and low-cost leadership.
Moreover, it also covers information for the sustainability aspect of Woolworth.
Part 1
Cost leadership highlights about offering the best at the best prices for the products. This
particular strategy highlights the cost of making goods, transport and delivers made to the
customers, who ultimately generates the average results, and no real competitive advantage is
generated. McDonald's by keeping low cost helps them in earning more.
Differentiation strategy highlights the unique aspect, in which customers do not mind paying
the premium prices rather the buyer of the product majorly focuses more on the features and
benefits of the product. For example, apple company which is most expensive than Samsung, but
still people buy apple as it differentiates itself as luxury with the high standards and added
quality with features (Bocken, et al, 2016).
The focused low-cost strategy highlights the exclusive buyers and products in which they
majorly trying to beat the competitors' price by majorly focusing on marketing efforts. for
example, Shangri la hotel reduces its prices so as to target the largest customer base and focus on
its marketing effort to win over its competitors.
Focused differentiation strategy majorly helps the business to define a niche where it is
profitable and not competing solely on prices. As Ilia, cosmetic brands deal in the niche by
making its products through organic aspects.
Lastly, integrated low cost, which combines low cost with differentiation. This provides
flexibility in price as well as benefit. Claire company targets young women to buy inexpensive
accessories and which has worked over three thousand locations (Bocken, et al, 2016).
Woolworth one of the famous retail groups of Australia, which applies the low-cost strategy in
which they make the availability of their product at a reasonable price to attract a larger customer