The essay provides an insight into various measures that an online global retailer like Amazon.com might undertake when a partner company contacts it for sharing the consumer database. It discusses the marketing and ethical issues faced by the company in sharing customer data and explores the course of action that can be taken to protect customer data. The essay also highlights the importance of customer transparency and the societal marketing concept.

Can You Sell Customer Information?

Analyzing the scenario of selling customer information in an online global retail store.

Insight into measures that an online global retailer like Amazon.com might undertake when a partner company contacts it for sharing the consumer database.

Marketing Admission Essay

This presentation provides an introduction to business analytics using Equifax data. It covers the sources of internal and external data, expected outcomes, and implications for community and public policy. The presentation also discusses the usability, data management framework, data policy framework, social considerations, ethical considerations, and transparency and accountability in Equifax's data management. It concludes with the outcome and presentation of the Equifax data breach and the ethical applications of insights.

Equifax - Introduction to Business Analytics

Presentation

This essay discusses the role of trust in the customer relationship management. It highlights the advantages of trust in CRM, such as better communication, identification of good customers, and effective handling of consumer information. The essay also emphasizes the importance of trust in sustaining the position of the firm in the marketplace.

Hartpury University and Hartpury College

Trust in Customer Relationship Management

Information Management 

This essay discusses the ethical dilemmas faced by IT organizations, specifically the security of information in a workplace. It analyzes the issues from professional, philosophical, and sociological/descriptive ethics perspectives. The essay also provides recommendations to address the ethical issues.

Northumbria University

Security of Information in a Workplace: Three Distinct Perspectives of Applied Ethics

This report provides an in-depth analysis of the role of executive directors in Arcelor Mittal and the significance of independent directors and institutional investors in promoting corporate governance.

Marketing Admission Essay

Equifax - Introduction to Business Analytics

Trust in Customer Relationship Management

Security of Information in a Workplace: Three Distinct Perspectives of Applied Ethics

Role of Executive Directors in Arcelor Mittal: An Analysis of Corporate Governance

Strategy and Strategic Factors at ACME Birdseed Company

Ethical Consumerism and Sustainable Future Essay 2022

Marketing Admission Essay

Equifax - Introduction to Business Analyticslg...

Trust in Customer Relationship Managementlg...

Security of Information in a Workplace: Three Distinct Perspectives of Applied Ethicslg...

Role of Executive Directors in Arcelor Mittal: An Analysis of Corporate Governancelg...

Strategy and Strategic Factors at ACME Birdseed Companylg...

Ethical Consumerism and Sustainable Future Essay 2022lg...

Equifax - Introduction to Business Analytics

Trust in Customer Relationship Management

Security of Information in a Workplace: Three Distinct Perspectives of Applied Ethics

Role of Executive Directors in Arcelor Mittal: An Analysis of Corporate Governance

Strategy and Strategic Factors at ACME Birdseed Company

Ethical Consumerism and Sustainable Future Essay 2022