Assignment on Subject of Sustainability Through Initiatives

Running head: MANAGEMENT
MANAGEMENT
Name of the Student:
Name of the University:
Author note:

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MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Literature Review.......................................................................................................................3
Subject of sustainability through initiatives of good practice................................................3
Justification for adopting a sustainability strategy and its importance..................................4
Potential benefits and impacts of adoption............................................................................6
Apple Inc. and its products and services....................................................................................7
Sustainable initiative for Apple and its related benefits.............................................................7
Benefits of adopting the Initiative and costs..............................................................................8
Conclusion..................................................................................................................................9
Predictable sustainable initiative............................................................................................9
References................................................................................................................................11

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Introduction
The corporate sustainability strategy in contemporary organisations is developing as a
current topic and established in the Agenda 2030 for sustainability. The conception of
sustainable, impartial and reasonable economy will necessitate important changes in the way
businesses function (Batista and Francisco 2018). Companies are bearing certain level of
responsibility for several of the social and ecological problems which are at present affecting
society especially linked to the manipulative working circumstances or the damage of
environments (Kibert 2016). Corporate sustainability is thus becoming progressively more
significant for policy as well as decision makers across the world. Corporate sustainability is
grounded on the idea of sustainable development. This is well-defined as progress that
accomplishes the requirements and expectations of the present rather than negotiating the
capacity of upcoming generations to accomplish their individual needs (Engert and
Baumgartner 2016). While responding to an advanced global public consciousness and
understanding to the contributing role that corporate organisations tend to serve in ecological,
social as well as economic problems, there is seen a rising enthusiasm for the major and
leading businesses to establish their assurance and commitment to corporate
sustainability. The following paper by reviewing literatures will analyse the concept of
sustainability, its importance and ways in which business and environment can benefit by
applying sustainability approaches to their businesses. Additionally, it will discuss ways in
which widely renowned multinational technology company, Apple Inc. is implementing
sustainable strategy in its business.

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Sustainability Literature Review
Subject of sustainability through initiatives of good practice
Businesses in recent timers are recognizing the issues related to environmental
conditions which affect or influence the judgements and decisions of clients as well as affect
their competitive positions. Tsai and Liao (2017)in their study have mentioned that
companies comprehending the inevitability and recompenses of developing eco-innovation
services in order to improve sustainability in situations of dynamic competition and
increasing public environmental awareness Companies tend are observing that managers are
introducing strong formulate policies in order to restrict their damaging business practices. At
this juncture, as per studies, eco-innovation will serve a decisive role for companies in
attaining progressive returns by employing exceptional resources (Nilashi et al. 2015).
Meanwhile, studies have claimed the importance of corporations to benefit from these
opportunities in order to adopt ecological innovation (Marshall et al. 2015). Indeed, following
eco-innovation is seen as a good sustainable practice that tends to align with plans that enable
companies’ sweats to successfully distribute capitals and gain competitive returns. In reality,
considering the effect of proactive environmental strategy (PES) on eco-innovation is vital.
Likewise, Tunn et al (2019) have noted that firms who implement proactive environmental
strategies aligning with eco-innovation have greater propensity in capturing opportunities.
These organizations comprehend that through these good practices of sustainability, they will
be able to profit from competitive anticipation that improves their status and legality, as well
as help them in separating their products as initial powerhouses in the domain of eco-
innovation. Thus, supporting companies’ good practices in a socially adequate manner allows
stakeholders or the wider public to successfully identify profits from a business’s
undertakings in that way guaranteeing the validity of its businesses (Engert and Baumgartner
2016).