Alexa –Amazon: Innovation and Business Development Report

Running head: MANAGEMENT
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ALEXA –AMAZON
Innovation and Business
Development
Report
Student
9/18/2019

MANAGEMENT
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Executive Summary
Innovations mean introducing news ideas and strategies, which can be implemented to cater the
needs of society by providing feasible solutions to the problems. In this assignment, the focussed
has been placed over the latest product innovation in which Alexa is considered is as a smart
virtual assistant developer, which has been launched in the market by Amazon. In the
assignment, the overall effects of the Alexa over the market and the various organizations have
been discussed.

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Contents
Introduction............................................................................................................................................3
Innovation..............................................................................................................................................3
Product Innovation.................................................................................................................................3
Overview about Alexa...........................................................................................................................4
Use of Alex............................................................................................................................................5
Important milestones for this innovation...............................................................................................5
Impact of Alex over various organizations............................................................................................7
3 future developments of this innovation for organizations..................................................................8
Elevator Pitch.......................................................................................................................................10
Conclusion...........................................................................................................................................12
Bibliography........................................................................................................................................13

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Introduction
With the constant changes in the business environment, the demand for innovation has been
increased at every level management, Even its demand can be seen in emerging E-Commerce
Companies, which has eventually placed emphasizes over the product Innovation Alexa, which
is a virtual assistant launched in the market (Dwyer, 2019). Its voice interacting features makes
it unique and creative product innovation. Through this assignment, a brief discussion in the
context of innovation and its sub-part that is product innovation will be provided. Along with
that, the focal point of the report will be the analyses of the stages of development of Alexa from
its introduction in the market and its prevailing impacts over the organization will be displayed
(Life wire , 2018). At the end of the report, 3upcoming development for the organization in the
context of Alexa will be discussed.
Innovation
In the business terminology, innovation means the implementation of new strategies or new
plans and designs that can be installed in the device (machinery) or can be used in the form of
new techniques. Innovation involves identifying the problems and solving them by providing
unique and exclusive solutions to society. Such innovations can be accessed by the people in the
form of product, process, and technology (Dwyer, 2019).
Product Innovation
Product Innovation means manufacturing new, exclusive good or re-launching the existing
product with new technology or features which can increase its usefulness and value in the
market. Inventions can be observed in the utilization of the products or in its procedure