Assignment on Management Business Research Methord

RUNNING HEAD: MANAGEMENT 0
BUSINESS RESEARCH
METHODS

MANAGEMENT 1
Table of Contents
Introduction......................................................................................................................................2
Difference between qualitative and quantitative research method..................................................2
Qualitative research method........................................................................................................2
Quantitative research method......................................................................................................2
Differentiation..............................................................................................................................2
Comparison of two articles..............................................................................................................3
Research objective.......................................................................................................................3
Research approach.......................................................................................................................4
Research method..........................................................................................................................5
Strengths......................................................................................................................................6
Weaknesses..................................................................................................................................7
Limitations...................................................................................................................................7
Ethical issues...............................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

MANAGEMENT 2
Introduction
The purpose of the report is to compare the qualitative research approach and quantitative
research approach based on the selected two articles. The articles are “Forces affecting
perception of product comments on social‐ WOM: An interactive, relational communication
perspective” and “From Super Mario to Skyrim: A framework for the evolution of video game
consumption”. Therefore, the objective of selected first article is “to investigate the factors which
affect the opinions as well as perception of product comment on social-WOM”, in this article
quantitative with deductive approach is used by the researcher. The purpose of other selected
article is “to understand the evolution made in consuming video game” and study is conducted
by using “qualitative with inductive approach”.
Difference between qualitative and quantitative research
method
Qualitative research method
Qualitative research is the scientific technique for observing and gathering non-numeric data and
information, this support the researchers to accomplish the objective of conducting the research.
In this various themes are identified, personal interview, focus group are selected to gather the
information regarding the qualitative information (Marx et al., 2017). This techniques s used it is
because it helps in uncovering the thoughts and opinions of the respondents as well as allow the
researchers to understand the problem in-depth.
Quantitative research method
Quantitative research is defined as a systematic investigation of phenomena by gathering
quantifiable data and performing statistical, mathematical, or computational techniques
(Goertzen, 2017). In this method various descriptive and inferential statistics is conducted, a
systematic investigation is conducted as well as survey method is used for testing the developed
hypothesis. This techniques and approaches are used because of providing insight about the
problem and helps in developing the ideas and hypothesis of proposed research.

MANAGEMENT 3
Differentiation
The quantitative research method is used to collect the numeric data and it is used where
scientific results are being achieved and researchers have idea about the expectation of the
proposed problem (Padilla-Díaz, 2015). However, in comparison to this qualitative research is
used to gather non-numeric data and used where are researchers does not have idea regarding the
expected outcomes. This is manly used for describing the problem and developing the approach
for the proposed problem. The main objective of the qualitative method is to describe, explore
and discover as compared with quantitative method which highly concentrate on describing,
explaining and predicting. In the qualitative type of study research exploratory type of research
and in quantitative research researchers used descriptive type of research (Percy et al., 2015).
The qualitative research focuses on answering the questions which provide clarification of
“What” and “Why”. However, in comparison to this quantitative method provide information to
the “How many” questions (Martin et al., 2017). In the data collection the qualitative type of
research used unstructured and semi-structured techniques in comparison to quantitative research
which used structured techniques. In qualitative research information gathering is done through
taking small sample size and in quantitative method statistical technique is used by selecting
large sample size so that more information will be gathered about subject matter (Sovacool et al.,
2018). In the qualitative method the data analysis is done through themes, coding etc and in
comparison to this data evaluation in quantitative method is done through statistical inference.
Comparison of two articles
Research objective
Researchers revealed that social media is considered the marketing platform for promoting the
products and services so that needs and requirements of the consumers will be meet. In the
present year social media play an important role in attracting more consumers to buy the
products in this marketing consumer give their preferences and opinion about the content of the
product on webpage (Hanh Le et al., 2017). Therefore, it also supports the consumers to gain
information about the advantages and benefits of the products, in this perception of other
consumers are also taken into consideration. The more use social-WOM (s-WOM) is changed
the overall application and marketing of products and services. It is because in this consumers