Managing Entrepreneurship, Creativity, and Innovation

Running Head: MANAGEMENT 0
MANAGING ENTREPRENEURSHIP, CREATIVITY, AND INNOVATION

MANAGEMENT 1
Task 1: My story
As a child, one could find myself playing with the clay and molding out various kinds of
innovative characters from it. As I grew up, my passion for creativity did not die away. One
could find me composing a beautiful piece of song or a poem. My tendency as a child was
always on a creativity side. My family comes from a service background. My father works in a
company as a chartered accountant and mother is a dentist. My family is not entrepreneurial in
nature. It could be said that I drew the innate quality of creativity from my father who in his free
time could be found composing poems or songs. During my high-school days, I got convinced
that I would be taking up a normal job in a company just like my father but my participation in
one of the entrepreneurial activities organized by the entrepreneurial cell changed everything. I
stood first in the entrepreneurial activity and got to know that I have many pre-entrepreneurial
attributes and skills to set-up an enterprise. The pre-entrepreneurial attributes included resilience,
innovativeness, creativity, strong-mindedness, passionate, and perseverance. These attributes
were important to give me the chance to be an entrepreneur.
Task 2: Research questions
Option D: The entrepreneurial journey
Victor went for a trekking with his friends. They were climbing a rocky mountain which got
slippery due to excessive rain in the past days. Suddenly, his leg slept away from the mountain
and he was brought to the bottom. He got frustrated as he climbed so hard to get there but was
brought to nadir. In the state of his disappointment, a thought clicked to him that as an
entrepreneur, he has faced various setbacks in his ventures and considered climbing a mountain
just like entrepreneurship.
The above story reminds that the entrepreneurial journey is like running a marathon or climbing
a mountain. The word “Entrepreneurship” is derived from the word entrepreneur which means to
undertake something (Stuetzer & Potter, 2018). It is about coming up with something new and
exciting. Although the entrepreneurial journey is an adventurous and exciting journey but it is
faced with many challenges or obstacles. It is concerned with coming up with the new idea and
making it commercially viable. The high involvement of risk makes it one of the challenging
professions (Parker, 2018). The journey is a roller-costar ride involving high level of challenges
(Burns paul, 2016)It takes time for an entrepreneurship to get established in the market place

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firmly and to start earning good amount of profits. It is a lonely game where a person is a lone
player where an entrepreneur must get to the destination by stumbling, getting up, and learning
from the obstacles faced. Like a Marathon, the entrepreneurial journey also has six stages. The
stages consist of Pre-start, Start, trial stage, second wind, Final stretch, and finish
(Ramakrishnan, 2019). In the first stage which is a pre-start stage where the marathon runners
train themselves aggressively for winning the tournament. It is the time spent in arduous exercise
and training (McMullen & Kier, 2016). The entrepreneurs just like marathon runners have a big
business idea to be achieved. They are highly dedicated towards achieving it. To bring their
business dream into reality, they educate themselves to learn the various tactics to conduct a
successful business. The second stage which comes is the start stage where the marathon runner
after weeks of training, finally puts on the sport shoes to perform (Kuratko, 2015). The
entrepreneur just like marathon runner after establishing the basics of the business which include
staff hiring, accumulation of the capital, and legal requirements starts its business operation.
There is a high level of excitement for the entrepreneur as he gets into the market to start a
service or to sell a product.
The third stage is Trial stage where the Athlete running a race hits the plateau. In this stage, they
feel nothing seems to be moving as they hit the plateau (Ramakrishnan, 2019). Their body gets
tired and they want to give up. Entrepreneurs also suffer in this stage where he feels nothing is
working in the business. This is a stage characterized by loss, fear, and grief. The fourth stage is
second wind where the body of the Athlete gives up but he keeps telling his mind to move
forward and to achieve the target. It is also same with the entrepreneur, despite incurring loss and
getting de-motivated for a period (Picciotto, 2017). The entrepreneur remembers his dream and
works towards it. The fifth stage is of final stretch where the Athlete faces with the dilemma
once again to move forward. In the situation, when athlete sees the finish line in sight but his
body aches with pain to make to the last. This stage decides the true champion. It is the same
case with the entrepreneur where he faces with the tough challenges that make a normal person
to give up. This time is a deciding factor whether he will be the tough man to get it done or will
simply loose it to fate.
The sixth stage is the finish stage where the athlete finally crosses the line and finishes the race.
The athlete gets the highest satisfaction in completing the race. The same is true for entrepreneur

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who after achieving a certain level of profit and growth or it could be completion of the tough
project feels exhilarated and satisfied with the achievement.
The entrepreneurial journey is like climbing a mountain as it takes great efforts to get to the top
of the industry. In an interview Steve Jobs is one of the best modern day entrepreneurs says that
it is important to follow one’s passion when deciding to start a new venture as it requires a lot of
time, effort, and energy to achieve the results as one has to encounter various obstacles in
achieving them (Streeter, 2015). Just like climbing mountains is a tough job in some seasons
while an easy job in other seasons. Entrepreneurship is also seasonal in nature. In some seasons it
is easy to reach the targeted profits while in some, it is tough ride. There is high level of
fluctuations in their performance ( Sykes, 2018).
Trekking to the higher ranges of the mountains make it difficult for the mountaineers to breathe.
As the mountaineers ascend higher or closer to the peak, it becomes tough for them to survive.
The situation is same for the entrepreneurs who on their journeys achieves the top-most position
in the industry (Lewis, 2018). The position makes them highly competitive and they must strive
harder than before to maintain the position. Even the chances of falling from the cliff increases.
The peak point of the mountain claims the survival of the fittest. A slight problem could led to
their downfall.
Task 3: The concept plan
Introduction
A business providing counselling services to the high-school students through online services on
various topics such as healthcare, beauty, tourism, dealing with harassment and bullying, and
development of employable skills at minimum subscription. The business will achieve its goals
by hiring freshers creative content writers from different fields. The writers should have the
knack of creativity in explaining the various topics to the target group with pinch of creativity in
it. They should have the talent to explain them with the help of story telling in it. The business
concept will serve as the platform for beginners to express their creativity and at the same time
helping students to resolve their problems. In the website, some counselling articles will be
published on generic topics. Some of the generic topics include dealing with harassment at high
schools, cyber-bullying, medical problems related to youngsters and issues like planning of