1MANAGEMENT
Table of Contents
Case 1: Amazon...............................................................................................................................3
Introduction:....................................................................................................................................3
Question 1........................................................................................................................................3
a. Critique to the Mission Statement............................................................................................3
b. Rating the Mission Statement of Amazon...............................................................................4
c. Revision of Mission Statement Given the Move in Grocery Industry.....................................4
Question 2:.......................................................................................................................................4
a. Description of Each Element in Macro Environment..............................................................4
b. Impact of Each Element in Grocery Industry..........................................................................5
c. Macroeconomic Environment that Encouraged Amazon to Acquire Whole Foods................6
Question 3........................................................................................................................................6
a. Generic Competitive Strategies adopted by Business..............................................................6
b. Generic Strategies of Amazon before Buying Whole Foods...................................................7
c. Explanation of how Acquisition of Whole Foods aligned with Competitive Strategy of
Amazon........................................................................................................................................7
Question 4:.......................................................................................................................................8
a. Reasons Why Senior Managers at Amazon Acquired Whole Food........................................8
b. Two Risk Amazon Faces on Entering Groceries Market........................................................8
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10
Case 2: Google...............................................................................................................................11
Introduction:..................................................................................................................................11
Question 1......................................................................................................................................11
a. i. Five Competitive Strategies................................................................................................11

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