Impact of Online Trading on Global Retail Markets

This research aims to identify the impact of online trading on global retail markets, focusing on the case of Marks and Spencer. It explores the concepts of global marketing and online trading, factors affecting them, and the benefits and drawbacks of online trading. The research methodology includes a mix of methods and a survey with 50 participants. The results show the need for improvement in the application of online trading in the business. Recommendations for the development of Marks and Spencer are provided.