Management Study Material and Solved Assignments

Management
4/21/2019

Management 1
Contents
Task 1:.............................................................................................................................................2
Task 2:.............................................................................................................................................3
Task 3:.............................................................................................................................................4
Task 4:.............................................................................................................................................5
References........................................................................................................................................7

Management 2
Task 1:
The first time zone influences the purchase behaviour of the customers as well as the
organisation that include the process of searching and selecting the product. There are different
steps a consumer may take while selecting the product that begins with understanding the needs
of the customers. In the case, this has been found that Kiwi Experience (KE) is looking to
facilitate the experimental group of customers who are generally adults with the age group of 18-
25 years as they are the one who make the expenditure on backpacking (Fanning, 2019). In
addition to this, it also considers customers based on lifestyle. The needs of the customer can be
driven by different internal as well as the external factors (Social, cultural and economic). This
has been found that KE follows the Maslow’s hierarchy of needs that helps them to respond to
the different types of needs and motivations of the backpackers (Elliot & Feltman, 2012). Once
the needs are identify, then the next step is identification of the suitable alternatives within the
market that can meet the needs of the customers. Then the customer evaluates the products and
makes the final decision based on perceived trust as well as brand recognition. Thus, KE product
is the well reputable brand due to which customers will consider it over the competitor.
Expectations of the customers are dynamic which are generally formed at the time of pre-
purchase, during purchase and after use. This has been found customer turned into the customer
when the company achieve the perceived expectation related to value, quality, and satisfaction.
This is very simple to understand that the customers select the product, expectations are based on
it, which is achieved by KE, and thus it leads to the customer satisfaction (Eisingerich, Merlo,
Heide & Tracey, 2016).