Positive Ways McDonald's Responds to Evolving Customer Habits and Competition

This case study examines how McDonald's is responding to evolving customer habits and increased competition in the market. It explores the factors that affect their innovation capabilities and competitiveness, such as changing trends, customer needs, and market conditions. The study also highlights McDonald's organizational culture and its impact on innovation. Additionally, it discusses McDonald's commitment to environmental sustainability and its efforts to reduce emissions, improve packaging and recycling, and promote sustainable food production.