Development of Business Idea for Samsung: Analysis of Business Model Canvas

Running head: MANAGEMENT
Management
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Author Note

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Executive Summary
This report is on the development of an idea for a business that can enhance the reputation of
an existing or new organisation. The idea is to analyse the benefit that can be deducted from
applying the idea into the concept. This paper focuses on Samsung, a hugely popular
organisation that specialises in technical equipment and machines. The business idea that is in
focus is The Wall, which the company aims to develop for attaining customer satisfaction.
The aim of the report is to make a connection between the nine elements of building block
using the business model canvas. The application of Osterwalder and Pigneur business model
canvas is used for development of the business idea. This paper conducts an analysis of the
business model canvas along with helping with the development of interrelationships lying in
between various building blocks associated with the canvas. In addition to the business
model, factors for critical success have been analysed and are taken into consideration in the
report. The report points out the risks that can be gained from the BMC application along
with the required amendments for its effectiveness. Based on the analysis, recommendations
on the same have also been outlined.

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Table of Contents
Introduction................................................................................................................................4
Business idea of the company....................................................................................................4
1. Business model.......................................................................................................................4
Building blocks.......................................................................................................................5
Customer segments.................................................................................................................5
Key partners............................................................................................................................5
Value propositions..................................................................................................................6
Key activities..........................................................................................................................6
Channels.................................................................................................................................7
Revenue stream......................................................................................................................7
Cost structure..........................................................................................................................8
Key resources.........................................................................................................................8
Customer relationship.............................................................................................................8
2. Interrelationship.....................................................................................................................8
3. Critical success factors...........................................................................................................9
4. Risk........................................................................................................................................9
5. Changes in the business model..............................................................................................9
Conclusion..................................................................................................................................9
Recommendation......................................................................................................................10
Bibliography.............................................................................................................................11

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Appendices...............................................................................................................................13
Appendix 1...........................................................................................................................13
Appendix 2...........................................................................................................................14