This assignment involves a comprehensive study on zero-based budgeting (ZBB) as a preferred corporate strategy. It focuses on eliminating unproductive spending and utilizing resources efficiently for cost control. The case study recommends Nisa Retail Ltd to create multiple budgets using ZBB, including cash budget, capital budget, manufacturing budget, and sales budget. Additionally, the report suggests implementing accounting tools such as financial governance, benchmarking, and KPIs to manage financial risk and achieve sustainable growth.