ABC Model for Managerial Accounting in Crown Resorts

MANAGEMENT ACCOUNTING 9 Managerial Accounting Managerial Accounting Crown Resorts [Type the phone number] [Type the fax number] 5/8/2018 Crown Resorts [Type the phone number] [Type the fax number] 5/8/2018 Executive Summary This report is being prepared in order to describe how ABC model can enhance the information of management accounting accessible to the top management team of Crown resorts. Executive Summary 1 Introduction 3 ABC Model 3 Features of ABC Model 4 Background of Crown Resort 4 Mission and objective of Crown Resort 4

Managerial Accounting
Crown Resorts
[Type the phone number]
[Type the fax number]
5 / 8 / 2 0 1 8

MANAGEMENT ACCOUNTING 1
Executive Summary
This report is being prepared in order to describe how ABC model can enhance the
information of management accounting accessible to the top management team of Crown
resorts.

MANAGEMENT ACCOUNTING 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
ABC Model............................................................................................................................3
Features of ABC Model.........................................................................................................4
Background of Crown Resort.................................................................................................4
Mission and objective of Crown Resort.................................................................................4
Objectives of Crown Resorts Limited are:.............................................................................5
Corporate Strategies of Crown Resort...................................................................................5
Marketing Mix of Crown Resort........................................................................................5
ABC model assist in achieving the company’s strategies......................................................7
Activity Identification........................................................................................................8
Activity Analysis................................................................................................................8
Assignment of Costs..........................................................................................................9
Calculate Activity Rates.....................................................................................................9
Assign Costs to Cost Objects.............................................................................................9
Prepare and Distribute Management Reports....................................................................9
Recommendations for implementation of ABC in Crown Resort.........................................9
The suggestion of the Management Accounting Tool...........................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

MANAGEMENT ACCOUNTING 3
Introduction
This report will involve a detailed explanation of the concept of ABC model and its features.
Identification of the objectives and mission of the Crown Resorts will be done. The corporate
strategies of the company will be discussed in this report and how ABC model will assist it in
achieving its strategies. In relations to the implementation of the ABC model in Crown resort,
two recommendations will be provided. Apart from this suggestion of other management
accounting tool will be given which will be suitable for the company.
ABC Model
Activity-based costing is called as a method of accounting that supports in recognizing the
activities that are executed by a company and then allot indirect cost to the products. A
system of activity based costing identify the relationship between products, activities, and
costs, and by this relationship, it allocates indirect costs to the products less casually as
matched to traditional methods (Zeuner, 2012). This costing is majorly used in the industry of
manufacturing as it improves the dependability of cost data, therefore offering approximately
correct costs and better categorizing the costs experienced by the company in the process of
production (Moisello, 2012).
This system of costing is utilized in target costing, product costing, profitability analysis of
customer, service pricing, and analysis of product line profitability. It is also vastly popular
from the time when companies can create a better corporate focus and policy if costs are well
grasped. The cost accounting system of ABC system is constructed on doing, which can be
said as an event, task or work with a precise goal like designing products, operating
machines, for a production setting up machines, allocating finished goods. Activities take
overhead resources and are measured cast objects. Under this system, an activity or action

MANAGEMENT ACCOUNTING 4
can also be measured as an event or any transaction that is a driver of cost. A driver of cost,
also called as a driver of activity, is utilized to refer to an allocation base. Instances of drivers
of cost comprise power consumed, maintenance requests, purchase orders, machine setups,
production orders or quality inspections (Accounting Tools, 2017).
Features of ABC Model
 The overall cost is distributed into two sorts’ i.e. variable cost and fixed cost which is
essential to offer quality information in order to prepare an appropriate cost system in
a manufacturing department.
 The proper division is done between the patterns of cost behavior.
 The patterns of cost behavior are event related, volume related, time-related and
diversity related.
 The suitable cost driver needs to be recognized for outlining the overhead to a
product.
 The drivers of cost direct the patterns of cost behavior (Account learning, 2018)
Background of Crown Resort
Crown resort limited is the biggest group of entertainment and gaming in Australia (Business
Chief, 2018). In 2018 the resorts possess A $8.7 billion as market capitalization. Crown
wholly operates and own Australia’s two entertainment complexes and leading gaming, i.e.
Crown Perth, and Crown Melbourne. The company was introduced in 2007 when PBL
(Publishing and Broadcasting limited) divested its assets of gaming from Crown Limited.
PBL was given new name i.e. Consolidated Media Holdings, holding all of the residual assets
(Crown Resorts, 2015).

MANAGEMENT ACCOUNTING 5
Mission and objective of Crown Resort
Mission - Crown Resorts Limited is devoted towards offering its consumers with a secure and
professional experience of gaming that is definite fun-filled enjoyment. With cautious
planning and well-informed staff, they are confident that they will not only attain but also go
beyond their goals of their customers and guests (Crown Resort, 2018).
Objectives of Crown Resorts Limited are:
 Support in creating opportunities for communities in disadvantages
 Generating opportunities and offer support for Indigenous communities.
 Donate implicitly to the societies in which Crown resorts operate
 Endorsing the art development by the support of art organizations, programs that can
increase exposure and convenience of the arts (Crown Resort, 2013)
Corporate Strategies of Crown Resort
Marketing Mix of Crown Resort
The Marketing mix is said to be a set of tactics or actions that is utilized by a company in
order to promote its product or brand in the market. The 4ps are the important elements
which make a classic marketing mix i.e. product, price, place and promotion. However,
currently, the marketing mix increasingly encompasses some other Ps like people, packaging,
politics, and positioning, as important elements of the mix. In this report, the 4ps of the
marketing mix will be explained.
Product – Product means an item or service really being sold or offered. The product or
service should supply a minimum level of the performance; or else even the finest work on
other marketing mix elements will not perform well. The Crown Resort offers different and
entertainment services to its customers like: Gaming Service, the Crown reports are aimed at
creating the diverse type of service for its normal customers and VIPs. The main revenue of

MANAGEMENT ACCOUNTING 6
the gaming floor is approximately $991.9 million in which VIP program is $481 million.
Besides gaming business, Crown resorts are involved in the business of Restaurants,
Shopping, Hotel, and Entertainment (Crown Resorts, 2017).
Price – Price means the value that is set for the product or service. It is based on the product
cost, targeted segment, marketability to pay, demand and supply, and a host of other indirect
and direct factors. The Crown Resorts set the prices of their services according to the demand
and profitability and have adopted value-based pricing theory. The group majorly promotes
pricing strategy of VIP & VVIP. This strategy has been adopted by the company to stimulate
and attract its visitors and customs. The Resort is focused towards delivering value to its
customers by being focused towards maximizing the Australian operation's performance and
it will attempt to reduce the disturbance to consumers from its program of capital
expenditure.
Promotion – Promotion involves all the efforts or activities performed to make the service or
product famous to the customer and trade. This can comprise word of mouth, incentives,
awards, advertising, press reports. It can also comprise direct marketing, prizes, consumer
schemes, and contests. The Crow reports adopted integrated market communication to
promote its services and products to the current customers and grab new customers. This
strategy also helps the company in making difference in their offerings as compared to the
competitors by developing the brand and offering value to the consumers.
Place – Place means the point of sale. In all the industries, getting the customer’s eyes and
creating is simple for them to but is the key agenda of the distribution of good strategy. The
Crown resorts do physical distribution of their services and at those locations where there are
transportation facilities. They are focused towards delivering art culture in order to make

MANAGEMENT ACCOUNTING 7
Crown the top luxury brand. Besides this, it offers services to millions of international and
domestic visitors with a memorable experience.
ABC model assist in achieving the company’s strategies
Activity Based Costing is the practice that recognizes different activities in a company and
allots the cost to every activity with a resource to every product and services as per the actual
consumption by each (Positive Psychology, 2018). The ABC costing follows some principles
to support company in achieving goals by allocating cost and resource
Principle 1 Activities consume resources- According to this principle as much as the activity
will be performed there will be more consumption of resources.
Principle 2 Activities have a cause
Principle 3 Products, Channels, or Customer cause diverse levels of activity (Kannaiah,
2015)
If Crown resorts will adopt Activity-based costing in its operations then this model will
support it in allocating cost to the channels, and products depending on the activity
proportion they actually consume.
Source [(Kannaiah, 2015)]

MANAGEMENT ACCOUNTING 8
The Activity-based costing will identify various activities of Crown plaza such as product,
price, promotion, and place and then will allocate cost with resources. The company can
implement ABC model by following these steps:
Identification of Activity - At this step, Activity-based costing model will identify the
activities of Crown Resort and will be collected together in a group of activity. Activity
groups are the subsidiary activities that tie into a service or product line such as product,
pricing, promotion, distribution.
Analysis of Activity
Cost Assignment
Compute Activity Rates
Allocate Costs to Cost Objects
Make and Allocate Reports of Management
Identification of Activity

MANAGEMENT ACCOUNTING 9
Analysis of Activity - ABC will continue with the analysis of the activities, will clearly
recognize the procedure which helps a product and ignoring some of the general imprecision
of traditional costing.
Costs Assignment - Based on the first and 2nd step assignment of the cost will be done to the
pool or group of activities.
Compute Activity Rates – Initial analysis will be comprised of indirect support labor. These
activities should be given a cost in real accuracy.
Allocate Costs to Cost Objects – Once the pools, costs and rates are recognized and well-
defined, the subsequent step is to allocate them to cost objects. Objects are normally defined
as the outcomes provided top a customer (Cunha, 2017).
Make and Allocate Report of Management - Once Activity-based costing is completed,
that data of cost must be placed in a brief and clear way for cost object and procedure owners
(Purchasing and Procurement Centre, 2017).
Recommendations for implementation of ABC in Crown Resort
While implementing Activity-based Costing to attain goals of the company it should have an
applied attitude. System of ABC is only a machine it does not think of anyone, it performs
the job for the company or solves the issues by itself.
Besides this, Activity-based costing needs talented and skilled people to understand and
utilize information from the system of ABC in order to make a strategic and proper decision.
Thus, if the company can put into action the right instrument in the correct manner to the
right issue and with the right attitude, it will reliably create the positive outcomes.

MANAGEMENT ACCOUNTING 10
The suggestion of the Management Accounting Tool
Apart from Activity-based costing Crown Resorts can make use of Time-Driven activity-
based costing in its operations. Time-driven activity-based costing helps in simplifying the
procedure of eliminating the requirement to survey and interview employees for the
distribution of resource cost to the activities before taking them down to the object of cost
(products, customers, orders) (Kaplan, 2007). This model allocates resource costs straight to
the cost objects by utilizing a sophisticated outline demanding only two sets of estimated.
First, it computes the supplying resource capacity cost. Second, TDABC utilizes the rate of
capacity cost in order to determine the cost of departmental resource to cost objects by
approximating the resource capacity demand that every cost object needs (Anderson and
Kaplan, 2018).
Conclusion
In the conclusion, it can be said that Crown Resorts is performing very well in the market
with its aim and objective however it needs to do some of the changes in its processes to
increase productivity and efficiency. The model that company should utilize is Activity
Based Costing which will support it in allocating the cost along with a resource to every
activity performed in the company. The above report has provided a brief overview of the
Activity-based costing and its features. Along with this, it has highlighted the mission and
objective of the Crown Resorts. Moreover, a report has provided the explanation of how
Activity Based Costing will assist in achieving the strategies of the company. In the
recommendation, two important requirements have been mentioned to properly utilize
Activity-based costing model. In the end, a suggestion of one model i.e. Time-Driven
activity-based costing has been provided that can also be used in the company.

MANAGEMENT ACCOUNTING 11
References
Account learning (2018) Meaning of Activity Based Costing (ABC) [online]. Available from
https://accountlearning.com/activity-based-costing-meaning-features-objectives-
implementation/ [accessed 12 May 2018]
Accounting Tools (2017) Activity Based Costing [online]. Available from
https://www.accountingtools.com/articles/2017/5/14/activity-based-costing [accessed 12 May
2018]
Anderson, S.R., and Kaplan, R.S. (2018) Time driven Activity Based Costing [online].
Available from https://fenix.tecnico.ulisboa.pt/downloadFile/3779580640677/HBR-Time-
Driven%20Activity-Based%20Costing.pdf [accessed 12 May 2018]
Business Chief (2018) Crown Resorts [online]. Available from
https://anz.businesschief.com/Crown-Resorts/profiles/294/Crown-Resorts'-journey-towards-
sustainability [accessed 12 May 2018]
Crown Resort (2013) Our Commitment [online]. Available from
http://www.crownresorts.com.au/crown-resorts-foundation/our-commitment [accessed 12
May 2018]
Crown Resort (2018) About [online]. Available from
http://www.crownresort.com/about.html# [accessed 12 May 2018]
Crown Resorts (2015) Corporate Social Responsibility Report 2013 [online]. Available from
http://www.crownresorts.com.au/CrownResorts/files/15/15c3f31c-2279-4d43-9abc-
2e673588a508.pdf [accessed 12 May 2018]

MANAGEMENT ACCOUNTING 12
Crown Resorts (2017) crown resorts elevate reconciliation action plan 2015-2017 [online].
Available from https://www.crownmelbourne.com.au/getmedia/62a2f00b-d63d-47cf-8570-
84654cfebc08/150730-CrownResorts-General-Media-Release-RAP-Booklet.pdf.aspx
[accessed 12 May 2018]
Cunha, A.A.J. (2017) The implementation of activity based costing system in a manufacturing
company [online]. Available from
https://www.sciencedirect.com/science/article/pii/S2351978917307990 [accessed 12 May
2018]
Kannaiah, D. (2015) Activity Based Costing (ABC): Is It a Tool for Company to Achieve
Competitive Advantage? International Journal of Economics and Finance, 7(12), 275-281.
Kaplan, R.S. (2007) Time-Driven activity Based Costing [online]. Available from
http://www.cwj24.cz/doc/Time-Driven-ABC.pdf [accessed 12 May 2018]
Moisello, A.M. (2012) ABC: Evolution, Problems of Implementation and Organizational
Variables. American Journal of Industrial and Business Management, (2), 55-63.
Positive Psychology (2018) ABC Model in the Cognitive behavioural therapy [online].
Available from https://positivepsychologyprogram.com/albert-ellis-abc-model-rebt-cbt/
[accessed 12 May 2018]
Purchasing and Procurement Centre (2017) Six Critical Implementation Steps to ABC Costing
[online]. Available from https://www.purchasing-procurement-center.com/abc-costing.html
[accessed 12 May 2018]
Zeuner, P. (2012) Activity-Based Costing. 2nd edn. Germany: GRIN Verlag.

MANAGEMENT ACCOUNTING 13