This report discusses the concepts of management accounting and how it helps managers in identifying, measuring, interpreting, and analyzing information based on accounting for achieving short and long-term objectives. The report covers cost analysis using marginal and absorption costing, advantages and disadvantages of different planning tools, and management accounting techniques for financial reporting documents. It also compares organisations using management accounting for responding to financial problems. The report takes the example of Prime Furniture, a furniture-based company in the UK.