Management Accounting Techniques and Analysis

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This report provides an analysis of management accounting techniques and their application to Holder Construction. It discusses the importance of cost control and performance management through appropriate decision-making. The report also highlights the advantages of activity-based budgeting, cost accounting, job costing, and variance analysis in facilitating business decisions and improving performance. Additionally, it emphasizes the significance of management accounting systems in contributing to organizational goals.

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Management Accounting

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TABLE OF CONTENTS
INTRODUCTION......................................................................................................................1
SECTION 1................................................................................................................................1
1. Explaining the importance of management accounting in the decision making aspects...1
2. Assessing different types of management accounting systems that can be used within the
firm.........................................................................................................................................2
3. Critically evaluate management accounting systems that are assessed above..................3
4..............................................................................................................................................5
a. Preparing statements by using absorption and marginal costing system...........................5
b. Stating reasons due to which profit as per each technique is different..............................9
c. Reconciliation statement....................................................................................................9
SECTION 2..............................................................................................................................10
Comparing and contrasting planning tools that can be undertaken in accordance with
management accounting.......................................................................................................10
Presenting the manner in which management accounting systems help in responding
monetary problems...............................................................................................................14
CONCLUSION........................................................................................................................16
REFERENCES.........................................................................................................................17
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INTRODUCTION
Management accounting field of finance deals with the aspects of performance
evaluation and management. For the purpose of making effective day to day and short term
business decisions manager requires timely and accurate statistical or financial information.
In this regard, MA tools and techniques help in preparing reports that furnishes information
regarding the monetary aspects of the firm. Managerial accounting reports give input for
decision making and thereby make contribution in the attainment of organizational goals and
objectives. The present report is based on Holder Construction, a manufacturing medium
sized business unit, which will provide deepe insight about the different types of MA
systems. Further, report depicts the manner in which MA aid in suitable decision making.
Besides this, it also shed light on the tools that ensure suitable financial planning. It also
presents how MA tools help in preventing and dealing with monetary issues.
SECTION 1
1. Explaining the importance of management accounting in the decision making aspects
Management accounting is the process of preparing accounts and reports that provides
manager with suitable inputs for decision making. In the business organization, managers are
usually faced with countless problems. In this regard, role and significance of management
accounting in decision making aspects are as follows:
Provides assistance in making forecast about future:
MA tools such as activity & zero base budgeting helps in preparing suitable financial
plan and thereby helps in making prediction about the future (Ionescu, 2016). Hence, using
such techniques manager of Holder Construction can assess the revenue or profit margin will
be generated over the expenses.
Facilitates performance evaluation
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Variance analysis technique of MA enables manager to do comparison of actual
performance with the standards. Hence, by assessing deviations and associated causes
manager of Holder Construction can take appropriate decision for further improvement.
Assists in taking decision (make or buy):
In the context of manufacturing firms, managers face issue in deciding whether they
need to make or buy component of products from outside. Hence, such issue can be resolved
by the manager more effectually through conducting make or buy analysis (Fullerton,
Kennedy and Widener, 2013). Thus, comparing profit associated with both the options
manager of Holder Construction can select the profitable one.
Helps in taking decision about sales and profit
MA helps manager in assessing the number of units which they need to sell for
recovering the expenses incurred. Further, marginal costing assessment also assists manager
in determining the level of sales that need to be made for the generation of desired profit
margin.
2. Assessing different types of management accounting systems that can be used within the
firm
Management accounting refers to the process of analyzing cost and operations which
in turn helps in preparing financial reports. Hence, report that is prepared as per MA
significantly aid in managers decision making and thereby helps in achieving goals. There are
several types of management accounting systems that can be used by Holder Construction
for managing internal operations, cost control and profit maximization.
Job costing: This system helps in accumulating information about the costs associated
with specific production or services. By undertaking job costing systems, manager of
Holder Construction can assess or trace cost related to specific jobs. Job costing
system also helps in assessing whether cost or expenses can be reduced in further
production or not (Job Costing, 2018).
Cost accounting: For manufacturing products or services, business unit incurs several
expenses such as direct and indirect. Hence, using the system of cost accounting
Holder Construction can accumulate all the expenses such as material, labour and
overhead. Hence, by dividing total expenses from the number of units manufactured
unit cost can be identified. Along with this, cost accounting system also helps in

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setting suitable price of the offerings. By adding desired margin % in unit cost, firm
can determine or set price of the offerings.
Inventory management: In the context of Holder Construction, stock management is
highly significant because it imposes cost in front of the firm such as holding,
ordering etc. Hence, using tools such as economic order quantity, just in time (JIT) etc
concerned manufacturing firm can manage stock more effectually and thereby exerts
control cost level (Macintosh and Quattrone, 2010). Thus, MA tools ensure
effective inventory management as well as smooth functioning of the business
operations and functions.
Price optimization: Such MA system helps in assessing and evaluating the
willingness of customers pertaining to pricing aspects. Hence, by getting information
about the money that customers are ready to pay Holder Construction can set suitable
prices of the products or services.
3. Critically evaluate management accounting systems that are assessed above
Benefits and drawbacks that associated with the different types of management
accounting systems are enumerated below:
Job costing
Advantages Disadvantages
Furnishes information about the profit
margin generated from each job.
Past record of job costing helps in
making estimation about cost or
expenses (Advantages and
Disadvantages of Job Costing, 2018).
It is highly suitable for cost plus
contracts and give input for taking
pricing decisions.
Time consuming process
Requires more clerical work for
getting information about the
expenses
Cost accounting:
Advantages Disadvantages
Facilitates cost reduction and aid in Sometimes, such accounting system
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pricing decision
Helps in avoiding wastage, losses
sand inefficiencies (Advantages and
Disadvantages of Cost Accounting,
2018)
Provides input and thereby advises
about make or buy decision
leads issue of over and under
absorption
It assumes that full capacity is
utilized, Hence, cost determination is
inappropriate when partial capacity
utilization exists.
Inventory management:
Advantages Disadvantages
Ensure smooth functioning by giving
indication about the extent to which
stock needs to be maintained within
the firm.
Ensures cost reduction and profit
maximization (Simons, 2013)
Inventory management or assessment
is difficult when high level of
competition exists.
Highly time exhaustive evaluation
Price optimization:
Advantages Disadvantages
Assists in price determination
Helps in influencing customers
decision making
Enhance customer base and loyalty
Requires in-depth evaluation
Offers suitable solution only when
one have knowledge about handing
such software in the best possible
way.
Managerial accounting reporting
Reports that are prepared considering MA tools and techniques provide high level of
assistance to the manager in making decisions about day to day operations. Managerial
accounting reports help company in monitoring the performance of departments from
several perspectives and helps in making appropriate financial decisions. MA systems and
tools are highly integrated with the reporting aspects in the following manner:
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Budget report: This report furnishes contains information about both favourable and
unfavourable variance. Budget report provides deeper insight to the managers about
the extent to goals is met pertaining to the specified time frame. Hence, budget report
helps company in setting standards for the future time period (Ward, 2012). It also
helps management team in identifying the training requirement of personnel and
developing suitable incentive plans for them. Thus, it can be entailed that budget
report helps manager in formulating suitable growth strategies that aid in success.
Receivable report: Accounts receivable report helps in ascertaining the time period
within which debtors are making payment due to them. Hence, such record provides
high level of assistance to Holder Construction in determining whether they need to
make modifications in the existing credit policy or not (Alcouffe, Berland and Levant,
2008). Moreover, working capital position and level of bad debt is highly affected
from the period to which credit is granted to the customers.
Job costing report: By undertaking and evaluating job cost report manager can assess
the expenses related to specific activities. Job costing report helps in making
evaluation of profitability aspects as it facilitates comparison between actual and
planned revenue (Baldvinsdottir, Mitchell and Nørreklit, 2010). Hence, job cost report
helps in identifying low performing areas and thereby helps in taking measures for
improvement. Further, such report helps in ascertaining areas or projects where funds
need to be allocated for getting high margin.
Hence, by taking into account all the above mentioned reports management team of
Holder Construction can develop competent strategies and policy framework. Thus, both
management accounting systems as well as reports provide assistance to the company in
monitoring performance and making profitable decisions.
4.
a. Preparing statements by using absorption and marginal costing system
Absorption costing: This costing method focuses on the accumulation of cost that is
associated with the production process. Thereafter, such accumulated cost is apportioned into
individual products. Absorption costing method is highly preferred as per accounting
standards for the purpose of inventory valuation (Income Statements under Marginal and
Absorption Costing, 2018). It is also recognized as a full costing method because cost of

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finished stock includes all the costs associated with production such as material, labour, fixed
and variable manufacturing overhead.
Marginal costing: Under this method, variable expenses such as material, labour etc
are charged to cost units. Further, as per marginal costing system, fixed cost are written off in
against to the aggregate contribution assessed. Marginal costing system helps in identifying
the level of increase or decrease which takes place in total production costs as per output.
Computation of unit under both the costing methods such as follows:
Particulars
Absorption
(in)
Marginal
(in )
Production cost of sales
Fixed 0.65 0.65
Variable 0.20
Cost of one unit of
production 0.85 0.65
Absorption costing
Quarter 1:
Particulars Quarter 1: Amount (in )
Sales revenue 66000
Opening stock
Cost of goods manufactured (78000*.85) = 66300
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Closing stock (12000*.85) = 10200
COGS (Opening inventory + purchase –
closing stock) 56100
Gross profit at normal: (Sales – COGS) 9900
Less: Over absorbed production overhead (400)
GP at actual 9500
Less: Fixed selling & administration
expenses 5200
Net profit 4300
¿absorbed ¿ overheads= Actual ¿ production overheads Budgeted ¿ overheads
¿ £(78000.20) 16000
¿ £ 15600 £ 16000
¿ £ 400
Gross profit =sales cost of goods sold
¿ £ 66,000 56500
¿ 9,500
Net profit=Gross profit total other overheads
¿ £ 9,500£ 5200
¿ £ 4,300
Quarter 2:
Particulars
Quarter 2: Amount (in )
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Sales revenue
74000
Inventory at the beginning of the year
12000 * .85
= 10200
Production cost
(66000*.85) =
56100
Ending inventory (4000*.85) = 3400
COGS 62900
Gross profit at normal 11100
Less: Over absorbed production overhead 2800
GP at actual 8300
Less: Fixed sales & adm expenditure
5200
NP
3100
Working notes:
Gross profit: 74000 – (62900 +2800)
= £8300
Net margin: £8300 - £5200
= £3100
Computation of over-absorbed fixed production overhead:
(66000 * .20) - £16000

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= £13200 - £16000
= £2800
Income statement as per marginal costing system
Quarter 1 (in £) Quarter 2 (in £)
Sales revenue 66000 74000
Less: variable cost
Opening inventory 7800
Production cost 50700 42900
Stock at the end of year 7800 2600
COGS 42900 48100
Contribution 23100 25900
Less: Fixed expenses
Fixed production cost of sales 16000 16000
Selling and distribution cost 5200 21200 5200 21200
Net profit 1900 4700
b. Stating reasons due to which profit as per each technique is different
By applying absorption costing system, it has assessed that net profit margin of
Holder Construction was £4300 & £3100 respectively. On the other side, in quarter 1 and 2,
net margin as per marginal costing method implies for £1900& £4700. The main reason
behind the occurrence of difference in the profits, as per such two methods, is variation in the
unit cost. Under absorption costing method, stock (opening and closing) is valued at £.85. In
contrast to this, under marginal costing system, inventories are valued at £.65. Due to this,
profits determined under absorption and marginal costing method varies to some extent.
Referring the overall evaluation, it is suggested to Holder Construction to make focus on
undertaking absorption costing system over others. Moreover, full costing system provides
better view of both cost and profit margin by apportioning both fixed and variable production
expenses to each unit.
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c. Reconciliation statement
Profitability reconciliation statement
Quarter 1
Particulars Amount
Net profit as per absorption costing method 4300
Less: Fixed production overhead on ending inventory (12000 units @ .20 each) 2400
Net profit as per marginal costing method 1900
Quarter 2
Particulars Amount
Net profit as per absorption costing method 4300
Add: Fixed production overhead in ending inventory (4000 units @ .20 each) 800
Less: Fixed cost element in opening stock (12000 units @ .20 each) 2400
Net profit as per marginal costing method 3100
SECTION 2
Comparing and contrasting planning tools that can be undertaken in accordance with
management accounting
In the strategic business environment, planning is the key of organizational growth
and success. Budgeting process provides high level of assistance to the manager in making
competent financial plan by including both income and expenses. Along with this, budgets
also enable company to assess discrepancies by comparing actual performance with the set
standards. Hence, deviations and related causes helps company in taking remedial measures
on time as well as helps in developing specific, measurable, achievable, realistic and time
bound budget (Cadez and Guilding, 2008). Thus, by using below mentioned modern
budgeting techniques that can be used by the management team of Holder Construction for
the planning purpose and ensuring financial stability.
Zero based budgeting: Under ZBB, budget is prepared from the scratch with a zero
base which shows that no preceding year’s plans considered by the managers while setting
budgets. As per such modern budgeting tool, by making evaluation of each business activity
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and ways to perform the same funds are allocated (Otley, 2016). In the modern era, ZBB is
highly appropriate planning tool because it lays emphasis on the justification of every line of
item. This planning tool includes structured process that facilitates competent financial plan
and effectual use of monetary resources. Steps that ZBB includes are enumerated below:
Task identification or assessment’
Assessing alternative ways for task accomplishment
Evaluation of alternatives and funding sources
Allocation of funds as per priorities pertaining to business activities
Advantages:
ZBB focuses on relooking each & every item of cash flow and thereby helps in
developing accurate plan. Thus, suitable operational cost can be calculated by Holder
Construction using such technique.
It facilitates optimum allocation of funds by avoiding redundant activities from the
plan.
When budgets are prepared according to ZBB then company also involves its
personnel in the decision making aspects. Thus, ZBB places positive impact on
employee motivation and encourages them to carry out activities prominently (Zero
based budgeting, 2018).
Further, it promotes operational efficiency by avoiding or eliminating unproductive
activities.
Disadvantages:
It requires high manpower specifically managers for justifying every detail pertaining
to the expenses.
Expert personnel are another main requirement for preparing and executing budget as
per ZBB. Hence, in the absence of having skilled people firm will face difficulty in
getting the desired level of outcome or success.
As per ZBB, for arriving at solid foundation, pertaining to decision making, manager
has to devote more time. Further, sometimes, mangers face issue in defining expenses
so budget preparation as per ZBB considered as time consuming or exhaustive
process.

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Personal biasness in the ranking of decision packages also affects the significance of
ZBB technique.
Activity based budgeting: In accordance with such technique, activities that incur
cost at every functional area are recorded. Hence, in this, relationship of such activities are
defined and analyzed. This technique of budgeting avoids making adjustments in the
preceding year’s financial framework. Hence, ABB lays focus on searching for efficiencies in
business operations and thereby drafts budget considering such activities.
Advantages:
ABB ensures high degree or level of refinement is cost planning because, in this,
focus is laid on volume and types of activities occur within the business unit.
Helps in saving cost by eliminating all kind of unnecessary activities. Hence, with the
help of such cost reduction Holder Construction would become able to provide
products or services to the customers at suitable price. This in turn helps such
manufacturing company in gaining competitive edge over others (Activity based
budgeting, 2018).
In ABB, planning pertaining to revenue & expense occur at finer level and give more
details for projection.
Activity based budgeting technique assists in improving relationship takes place
between organization and its customer base. Moreover, ABB ensures cost reduction
and helps in offering products or services to the customers at best price.
Disadvantages:
For preparing budget according to such technique, managers require in-depth
understanding about various functional areas of the business. Hence, if managers do
not have proper understanding about such areas then it leads inaccurate budget
preparation.
It is highly consuming process which in turn affects significance of such method.
ABB tool imposes high cost in front of the business organization. Moreover, for the
implementation of budget properly firm has to conduct training session.
By taking into account all the benefits and drawbacks associated with modern budgeting
tools it can be depicted that Holder Construction should employ ABB. On the basis of this, by
allocating overhead expenses or cost according to
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Capital budgeting tools: In the context of Holder Construction, for ensuring smooth
functioning of the business operations and functions manager needs to make capital
investments. In other words, for the maximization of productivity and profitability such
manufacturing firm requires making investment in machineries, latest equipments etc. Thus,
more options are available for the investment purpose then business entity faces difficulty in
making selection of the best one (Reome and Sinclair, 2017). In this regard, capital budgeting
tools are highly significant which helps in determining whether the concerned proposal will
aid in the profit or growth of the firm. Such techniques include NPV, payback period, internal
and average rate of return which helps in evaluating the viability of proposed investment in
monetary terms.
In accordance with the selection criteria’s business unit should select and investment
in the project having high NPV, ARR and IRR. However, capital budgeting tools namely
payback period and ARR are criticized on the basis of aspects that it completely avoids time
value of money concept which has high level of importance in the present times. Further, IRR
method includes complex assessment because in this analyst has to select two discounting
factors.
For instance: Holder Construction has two proposals for the investment purpose such as A
and B with the initial investment £450000. Hence, both such projects will offer following
inflows to the business unit such as:
Computation of NPV
Year
Project A
(in £)
PV factor @
10%
Present
value of
cash flows
(in £)
Project B
(in £)
Present value
of cash flows
(in £)
1 140000 0.909 127272.7 136000 123636.4
2 165000 0.826 136363.6 154000 127272.7
3 157000 0.751 117956.4 149000 111945.9
4 174000 0.683 118844.3 165000 112697.2
5 193000 0.621 119837.8 181000 112386.8
Total
discounted
cash flows 620274.9 587939
Initial
investment 450000 450000
NPV: Total 170274.9 137939
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discounted
cash flows –
initial
investment
Internal rate of return
Year Project A Project B
-450000 -450000
1 140000 136000
2 165000 154000
3 157000 149000
4 174000 165000
5 193000 181000
IRR 23% 21%
The above depicted table shows that NPV associated with the project A and B
accounts for £170275 & £137939 respectively. Further, IRR of project A and B implies for
23% and 21% significantly. Hence, by taking into account the selection criteria, it can be
presented that proposal A is highly viable from growth, profit and investment perspective.
Considering the above aspects, it can be entailed that capital budgeting tools give
indication about the profitable projects and thereby helps in making optimum usage of funds.
Hence, such planning tool helps company in avoiding investment in the projects that generate
loss.
Presenting the manner in which management accounting systems help in responding
monetary problems
Financial problems are the part of business organization and have direct impact on the
growth as well as overall operations. Thus, in the strategic business arena, firm can attain
success only when it takes competent action or initiative with the suitable time frame. Hence,
there are several ways that can be used by the management team of Holder Construction for
avoiding financial issues such as:
Variance analysis or standard costing: It reflects difference which takes place
between the actual and planned behaviour. Such technique helps manager in evaluating
performance of each department and gives indication about the areas where improvements

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are needed. On the basis of such technique, manager of Holder Construction can assess where
company fails to comply with the budgeted aspects along with the causes. Hence, by taking
into account the causes of deviations management team can take strategic action for
improvement (Fullerton, Kennedy and Widener, 2013). For instance: Unfavourable variance
of £300 assessed in the area of labour efficiency. From assessment, it has found that due to
the lack of having enough skills and abilities labours failed to get planned outcome. In
response to such issue, company needs to make focus on organizing training session for the
personnel. This in turn enhances their skills, abilities as well as proficiency level. Hence,
through taking such action Holder Construction becomes able to prevent such unfavourable
results.
Ratio analysis: This is considered as one of the most effectual techniques which in
turn help in summarizing financial statements more effectually. By doing ratio analysis,
management team of Holder Construction can evaluate organizational performance from
several perspective such as profitability, liquidity, solvency and efficiency. Such tool enables
manager to compare financial performance over the year or quarter and thereby assess
whether performance is improved or deteriorated. In addition to this, such tool also offers
opportunity to the company in relation to making comparison of financial performance in
against to the rival firms and industry benchmarks. Hence, referring overall assessment
business entity can take suitable decision for the improvement. For instance: In the year of
2016, NP margin of Holder Construction was 12%, whereas at the end of 2017 it reached on
9%. It presents that due to high level of indirect expenses less net margin was generated by
Holder Construction. Hence, through undertaking budgetary control tools Holder
Construction can exert control on expenses and become able to attain suitable margin.
Key performance indicators: By setting key performance indicators regarding sales,
profit etc business unit can measure its performance more effectually. KPI’s which are setting
down by the business unit helps in comparing and evaluating financial performance. By
doing comparison of predetermined KPI’s with the actual Holder Construction can assess the
extent to which goals are met (Ionescu, 2016). In this way, by measuring performance in
against to KPI’s firm can set objectives for the upcoming time period and attain success
through the means strategic actions.
Responsibility centres: By creating responsibility centres such as sales, profit,
expenses etc firm can deal with the monetary issues more effectually. Moreover, every
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responsibility centre is assigned with some specific goals that need to be achieved. Hence, in
the case of responsibility centre, business unit takes input from the managers of concerned
department about the reasons due to which they failed to meet budgeted figures. Thus,
referring such causes Holder Construction can take appropriate measure that contributes in
organizational success. Further, input given by the managers also helps in preparing
competent financial plan for the upcoming time period.
CONCLUSION
By summing up this report, it can be concluded that MA is highly significant which in
turn facilitates cost control and performance management through appropriate decision
making. Further, it can be depicted that management accounting systems provide high level
of assistance to Holder Construction in making suitable business decisions and thereby make
contribution in the attainment of organizational goals. It has been articulated that Holder
Construction should focus on undertaking activity based modern budgeting technique that
highly suits to the manufacturing business units. This in turn helps company in developing
suitable budget as per the cost driver. Besides this, it can be inferred from the evaluation that
through performing ratio analysis Holder Construction can evaluate performance and
becomes able to improve the same through undertaking strategic measures. Further, it can be
summarized from the report that through employing the techniques of variance analysis and
capital budgeting Holder Construction can respond monetary issues prominently.
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REFERENCES
Books and Journals
Alcouffe, S., Berland, N. and Levant, Y., 2008. Actor-networks and the diffusion of
management accounting innovations: A comparative study. Management Accounting
Research. 19(1). pp.1-17.
Baldvinsdottir, G., Mitchell, F. and Nørreklit, H., 2010. Issues in the relationship between
theory and practice in management accounting. Management Accounting Research. 21(2).
pp.79-82.
Cadez, S. and Guilding, C., 2008. An exploratory investigation of an integrated contingency
model of strategic management accounting. Accounting, organizations and society. 33(7).
pp.836-863.
Fullerton, R. R., Kennedy, F. A. and Widener, S. K., 2013. Management accounting and
control practices in a lean manufacturing environment. Accounting, Organizations and
Society. 38(1). pp.50-71.
Ionescu, L., 2016. The Role of the Professional Accountants in Business Administration.
In International Conference on Economic Sciences and Business Administration.
SpiruHaret University. 3(1). pp.184-188.
Macintosh, N.B. and Quattrone, P., 2010. Management accounting and
control systems: An organizational and sociological approach. John
Wiley & Sons.
Otley, D., 2016. The contingency theory of management accounting and control: 1980–
2014. Management accounting research. 31. pp.45-62.
Reome, C. and Sinclair, T. A., 2017. Better Budgeting Is Good Governance. Shared
Governance in Higher Education, Volume 2: New Paradigms, Evolving Perspectives.
p.121.
Simons, R., 2013. Performance Measurement and Control Systems for Implementing Strategy
Text and Cases: Pearson New International Edition. Pearson Higher Ed.

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Ward, K., 2012. Strategic management accounting. Routledge.
Online
Activity based budgeting. 2018. [Online]. Available through:
<https://www.accountingtools.com/articles/activity-based-budgeting.html>.
Advantages and Disadvantages of Cost Accounting. 2018. [Online]. Available through:
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