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Culture and Customer Satisfaction at Zappos

   

Added on  2020-05-28

9 Pages1661 Words70 Views
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Running head: MANAGEMENT ACCOUNTINGManagement AccountingName of the Student:Name of the University:Author’s Note:
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1MANAGEMENT ACCOUNTINGExecutive SummaryThis report sheds light on the topics discussed in activity 2 and activity 3 in the e-learningmodules. Activity 2 highlights the potential reasons of why the definition of organizationalcultures varies from individual to individual as well as providing suitable justification of thedefinition of culture I agree the most. Activity 3 discusses the significance of culture-basedcompany in achieving customer satisfaction. In order to analyze the significance of culture-basedcompany, the activity refers to Zappos that considers culture as their top priority. According tothe company, things like customer satisfaction are achieved naturally, if the culture of thecompany is correct.
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2MANAGEMENT ACCOUNTINGTable of ContentsE-learning activities.........................................................................................................................3Week 3 – Activity 2 – Definition of Culture450.............................................................................31)Reason for having different perspectives on organizational culture.................................32)Justifying for supporting the definition of culture............................................................3Week 3 – Activity 3 – Corporate culture instilled in HRM practices and customer satisfaction....41)Describe building a culture based company.....................................................................4Conclusion.......................................................................................................................................6References........................................................................................................................................7
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