Marketing Strategies for L'Oréal's Yue Sai

The assignment provided a detailed analysis of the marketing strategies used by L'Oréal to revitalize its luxury cosmetic brand Yue Sai in China. The report included an overview of the Chinese cosmetics market, highlighting trends and characteristics of male consumers. It also discussed the role of heritage in driving the success of Chinese luxury brands and how L'Oréal's marketing strategy effectively targeted young men in China. The assignment utilized a range of sources, including academic articles, business reports, and industry websites, to provide a comprehensive understanding of the subject matter.