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Management Analysis of Tesla Motors

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Added on  2019-12-18

Management Analysis of Tesla Motors

   Added on 2019-12-18

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Management Analysis of Tesla Motors_1
Tesla MotorsTable of ContentsIntroduction......................................................................................................................................3Company background......................................................................................................................4PEST Analysis.................................................................................................................................4Porter’s five force Theory Analysis.................................................................................................6Value Chain Analysis......................................................................................................................8SWOT Analysis.............................................................................................................................10Recommendation...........................................................................................................................12Conclusion.....................................................................................................................................13References......................................................................................................................................14Page 2 of 16
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Tesla MotorsIntroductionThe current market of the automobile industry has become very competitive due to alternative fuel vehicles rise with environmental concerns. Besides that, this report is based on the Tesla Motors which is an electric vehicle manufacturing company of Australia and its sustainability-related strategies will be explained with proper arguments. Along with that, the strategic positionof the company will be analyzed through PEST analysis and Porter’s five force theory, as well asa value chain and SWOT analysis will be conducted for internal business environment analysis. Moreover, at the last stage of this report, recommendation and conclusion will be provided basedon the findings from these models and theories(Laux, 2007).Page 3 of 16
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Tesla MotorsCompany backgroundMartin Tarpenning and Martin Eberhand found the Tesla Motors in the year 2003 and 2006 with the help of Silicon Valley engineers this company launched the ‘Roadster' the first electric sportscar. According to latest reports, Tesla provides powertrain elements to famous car manufacturer companies such as Toyota and Daimler. On the other side, Tesla's zero-emission sedan had become third bestselling electronic car in the USA and the UK. Moreover, Mr. Elon Musk, CEO and product architect of Tesla holds anessential role of the true leader who hasa strong vision of the future(Laux,2007). PEST AnalysisDifferent types of variables are includedin the PEST analysis in order to identifygeneral opportunities and risks ofspecific strategy implementation.Moreover, political, economic, socialand technological factors are included inthe PEST analysis which is discussed below.Political factor: this is one of the critical factors of the PEST analysis because distinctive political patterns influencing the business operations of Tesla in all over the world. In order to meet strict emission levels, this political factor is affecting the environmental protection law to persuade production of more eco-friendly cars(Kirsch, 2000). Besides that, the loan programs ofPage 4 of 16
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