Management And Accounting Of Nike Company

The Nike, Inc. company was founded in the United States in 1964 to design, develop, manufacture, and distribute clothing, footwear, accessories, equipment, and services. In my role as a director of Nike's board of directors, I strive to increase the accounting department's efficiency. Our objective was to provide insight into Nike's multiple budgeting and costing processes.

ASSIGNMENT 02 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 5: Management Accounting
Submission date 23/12/2021 Date received (1st Submission)
Re-submission date 28/12/2021 Date received (2nd Submission)
Student Name Nguyen Thi Kim Phung Student ID GBS200568
Class No. GBS0908B Assessor Name QUYNHNTN
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism.
I understand that making a false declaration is a form of malpractice.
Student Signature
Grading grid
P3 P4 M2 M3 D2
1

 Summative Feedbacks  Resubmission Feedbacks
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
2

Signature & Date:
Table of Contents
I. Introduction....................................................................................................................3
1. Ojective and content of report..................................................................................................3
2. Short introduction for Nike, Inc.................................................................................................3
II. Calculate costs using appropriate techniques of cost analysis to prepare an income
statement using marginal and absorption costs......................................................................4
1. Definion of costs........................................................................................................................4
2. Different costs...........................................................................................................................4
3. Cost-volume profit and cost variances.......................................................................................6
4. Applying absorption and marginal costing (variable costing).....................................................7
III. Explain the advantages and disadvantages of different types of planning tools used
for budgetary control..............................................................................................................8
1. Using budgets for planning and control.....................................................................................8
2. Pricing......................................................................................................................................11
3. Strategic planning ( PEST ).......................................................................................................12
IV. Conclusion.................................................................................................................13
V. References.....................................................................................................................13
I. Introduction
1. Ojective and content of report
Nike, Inc. is a multinational corporation established in the United States that designs,
develops, manufactures, and sells clothes, footwear, accessories, equipment, and services
worldwide. I work to increase the accounting department's efficiency as a member of Nike's
board of directors. The goal of this research was to give information about Nike's varied
budgeting and costing procedures.
2. Short introduction for Nike, Inc
3

The company's global headquarters are located near Beaverton, Oregon, in the Portland
metropolitan area (USA). It is a well-known sports equipment firm and one of the world's
leading providers of athletic shoes and equipment. It employs over 44,000 people worldwide,
and its brand was valued at $19 billion (€17,5 billion) in 2014, making it the most valuable in
the sports sector. On January 25, 1964, Bill Bowerman and Phil Knight created Blue Ribbon
Sports, which later became Nike, Inc. on May 30, 1971. Nike (N) is the Greek goddess of
victory, after whom the company was called. Nike's products are sold under the Nike Pro,
Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max, and other brands, as well as
subsidiaries like as Jordan, Hurley International, and Converse. Nike sponsors a number of
well-known athletes and sports teams around the world, and its trademarks "Just Do It" and
"Swoosh" are well-known (which represents the wing of the Greek goddess Nike).
II. Calculate costs using appropriate techniques of cost analysis to prepare an
income statement using marginal and absorption costs
1. Definion of costs
Amount of resources, effort, time, and utilities that must be spent, surrendered, or given up in
order to attain a certain goal, such as:
• Manufacturing a specific product
• Providing a specific service to a customer
All costs are expenses, but not all costs are expenses
— Expenses are the costs deducted from income in a certain accounting period.
Cost classification systems vary per business. Cost classification makes it easier for
management accountants to execute duties such as planning, regulating, organizing, and
making decisions.
2. Different costs
4

There are three conventional cost classifications:
a) By value: Costs of production and non-production associated with Value
Chain Activities
 Costs of production: expenses incurred in the production of goods or the provision of
services.
- Direct Materials (DM): Those materials and supplies that are consumed during the
production of a product and are directly associated with it. The bill of materials file for a
product frequently lists items classified as direct materials. A bill of materials lists the
unit quantities and standard pricing of all materials used in a product, as well as any
overhead expenses (Accoutingtools, 2021)
- Direct Labor (DL): Production or services labor that is assigned to a single product, cost
center, or work order (Accountingtools, 2017).
- Direct Manufacturing Overhead (sometimes called factory overhead, factory burden, or
production overhead) (MOH): Refers to the costs associated with a company's
manufacturing processes. Other than direct materials and direct labor, it comprises all
costs incurred in the manufacturing facilities (Accountingcoach, 2021).
Ex: Nike produced 1.000 shoes . To product 1.000 shoes (October, 2021), uncurred cost of:
Direct material (apparel fabrics) $15.000
MOH (indirect labor) $3.000
MOH (indirect material) $120
MOH (factory rent, utilities) $500
Total costs: $15000(DM) + $3000(indirect labor) + $120(indirect material) + $500(factory
rent, utilities) = $186200
 This is the cost to product 1.000 pairs of shoes, so Nike has per-unitr of $18620 : 1.000 =
$18,62
 Design, development, marketing, distribution, customer support, and general
administration are all examples of non-production expenditures.
- Marketing/ Selling Cost: According to the marketing lexicon, a company's selling cost is
the amount of money it spends on advertising. This encompasses both the product's
promotion and delivery. The main goal is to persuade customers to buy your goods
instead of something else. To put it another way, a company's selling cost includes the
salary it pays out, commissions it must pay out, the rent it pays for a showroom,
advertisement charges, and other promotional costs (Hitesh Bhasin, 2018).
- Administrative costs: are costs incurred by a company that aren't directly related to a
fundamental activity like manufacturing, production, or sales. These costs are incurred by
the company as a whole, rather than by specific departments or business divisions.
Salaries for senior management and prices for general services or supplies, such as legal,
accounting, clerical work, and information technology, are examples of administrative
expenses (Alicia Tuovila, 2021).
Ex:
Direct material (apparel facbrics) $15.000
MOH (indirect labor) $3.000
Selling Cost + Marketing $12.000
Administrative Cost $2.500
Total period cost 1 month Nike: $12.000 + $2.500 = $14.500
 They are not included because they are not related to production, therefore a total of
$14.500 was spent in a month's operation.
b) By purpose: There are two types of costs: direct and indirect.
5

*A direct cost is a price that is directly related to the production of a certain
good or service. A direct cost can be linked to a cost object such as a service,
product, or department.
Ex: with Nike a month
Direct labor $3.000
Direct materials $15.000
Manufacturing supplier $2.500
Wages for the production staff $25.000
Fuel or power consumption $5.000
Total $28.000
Direct costs are often changeable (but not big), according to Nike, thus they are always
treated as fixed expenses.
*Indirect costs: Expenses can be applied to a wide range of company activities. We cannot
give indirect cost to an object with a precise cost, unlike direct cost.
Ex: with Nike a month
Health insurance $22.000
FICA taxes $25.000
Pension taxes $30.000
Vacation, holiday, sick leave $7.000
Indirect supplies $2.500
Accounting fees $2.500
Total $89.000
*Prime cost: Prime costs are the expenses incurred by a company that are directly tied to the
materials and labor employed in manufacturing. It refers to the costs of a manufactured
product that are determined to achieve a company's best profit margin. The prime cost is a
formula that assesses the direct expenses of raw materials and labor in the creation of a
product. Indirect expenditures, such as advertising and administrative fees, are not included
in direct costs (Will Kenton, 2021).
Prime cost = Direct raw materials + Direct labor
Ex: a pair of Nike shoes
Raw material (fabric and spools) $60
Labor (3 hours) $50
Prime cost ($60 + $150) $210
If Nike wants to earn a profit, it will have to wager more than $210, perhaps $300 or $350.
*Conversion cost: The costs of converting raw resources into finished goods are known as
conversion costs. In cost accounting, the notion is used to calculate the value of ending
inventory, which is then reported in financial statements. It can also be used to figure out
how much it costs to make a product incrementally, which can help with pricing. Because
conversion procedures need manpower and manufacturing expenses, conversion costs are
calculated as follows:
Conversion costs = Direct labor + manufacturing overhead costs
Ex:
Direct labor $60.000
Overhead (1 month) $90.000
Product 1000 units
Conversion costs (($60.000 +
$90.000)/1000)
$150
 Nike conversion cost per unit for the month is $150 per unit
c) By behaviour: Costs are divided into two categories: variable costs and fixed costs.
6

* A variable cost is a business expense that fluctuates based on how much the
organization produces or sells. Variable costs rise or fall as a company's
production or sales volume increases or decreases—they rise as production
increases and fall as production decreases (Will Kenton, 2021).
* Fixed cost: refers to a cost that does not fluctuate as the amount of goods or services
produced or sold increases or decreases. Fixed costs are expenses that a business must pay
regardless of its specific business activities (Adam Hayes, 2021).
Ex: Nike sales for October 2021
1 pairs shoe 2 pairs shoes 3 pairs
shoes
5 pairs
shoes
0 pairs
shoes
Direct materials $20 $40 $60 $100 $0
Direct labor $15 $30 $45 $75 $0
Total variable $35 $70 $105 $175 $0
When the output of a pair of Nike shoes rises, the variable cost (proportional) rises as well,
and vice versa.
(Profit = Sales – Total costs)
Sold Total
variable cost
Total fixed
cost
Total cost Sales Profit
20 pairs $400 $850 $1.250 $1.200 -$50
40 pairs $800 $850 $1.650 $1.800 $150
50 pairs $1.000 $850 $1.850 $1.850 $0
100 pairs $20.000 $800 $20.800 $22.000 $1.208
d) Others cost
*Sunk cost: Money that has already been spent and cannot be recovered is referred to as a
sunk cost. The axiom that "you have to spend money to make money" is reflected in the
phenomenon of sunk cost in business. A sunk cost is distinct from future costs that a
company may incur, such as inventory acquisition costs or product pricing decisions (Alicia,
2021).
Ex: The Duke and North Carolina
basketball teams face off in a major
event between American institutions
on Wednesday night (February 20,
2019). Because these are two rivals
and great teams with exciting football,
it's logical that many celebrities,
including former President Barack
Obama, were in attendance to see the
game live. When everyone was still
sitting and couldn't figure out what
was going on at the 33rd second of the
first half, Duke's top basketball player, freshman Zion Williamson, turned around to pass.
past the opponent, he collapsed, his face contorted with pain. The Nike PG 2.5 shoe at Zion's
feet exploded to display the player's foot in all close-up lenses. Despite the fact that the
incident occurred only 33 seconds into the game, Nike's damage was severe. furious. The US
stock market began on Thursday morning (February 21), with Nike stock dropping 1.37
percent of its value, but with a market capitalization of $ 130 billion, it was enough to blow
away. That day, Nike made $3 billion. As a result, the Nike PG 2.5 Product was no longer
favorably welcomed, resulting in a price drop and an out-of-stock situation. This is referred
to as sunk costs (Vietnamfinance, 2019).
7

*Opportunity cost: The potential gains that an individual, investor, or
organization misses out on when choosing one option over another are
referred to as opportunity costs. Because opportunity costs are invisible by
definition, they are easy to overlook. Understanding the opportunities that may be missed
when a company or individual chooses one investment over another aids for more informed
decision-making (Jason Fernando, 2021).
Ex: When considering an investment, the opportunity cost must be weighed against potential
alternatives. Ten-year treasuries are currently yielding 2.16 percent, but when inflation is
factored in, the real return is likely to be closer to 1%. The S&P 500 Index is currently
trading at a Shiller P/E of x 30, implying a 3.3 percent earnings yield. As a result, Nike
appears to offer a lower rate of return for investors willing to take on more risk, and should
be avoided.
3. Cost-volume profit and cost variances
a) Cost-volume profit
CVP analysis is a cost-volume-profit method of cost accounting that examines the influence
of varied levels of expenses and volume on operating profit.
The break-even point: When comparing the market price of an asset to its initial cost, the
breakeven point (break-even price) for a trade or investment is calculated; the breakeven
point is reached when the two prices are equal.
The breakeven point formula in corporate accounting is calculated by dividing total fixed
costs associated with manufacturing by revenue per individual unit minus variable costs per
unit. Fixed costs are those that do not change based on the quantity of units sold in this
circumstance. To put it another way, the breakeven point is the moment at which a product's
total revenues equal its total expenses.
Break-even sales = FC : CM
The contribution income statement is helpful to managers in judging the impact on profits of
changes in selling price, cost, or volume. The emphasis is on cost behavior.
After variable expenses have been removed, the contribution margin (CM) is the amount left
over from sales income.
Per unit sales, variable expenses, and contribution margin can all be calculated. If Nike sells
one additional pair of shoes, it will create an additional $50 in CM to cover fixed costs and
profit.
To break-even, Nike needs to create at least $1,500,000 in total contribution margin per
month (which is the level of sales at which profit is zero).
Total Per unit CM Ratio
Sales (40,000 pairs
shoes)
$4,000,000 $100 100%
Less: Variable
expenses
$2,000,000 $50 50%
Contribution margin $2,000,000 $50 50%
Less: Fixed
expenses
$1,500,000
Net operating
income
$500,000
Total Per unit
Sales (40,000 pairs shoes) $4,000,000 $100
Less: Variable expenses $2,000,000 $50
Contribution margin $2,000,000 $50
Less: Fixed expenses $1,500,000
8

Net operating income $500,000
 Nike will be operating at break-even if it sells 30,000 units in a month.
Total Per unit
Sales (30,000 pairs shoes) $3,000,000 $100
Less: Variable expenses $1,500,000 $50
Contribution margin $1,500,000 $50
Less: Fixed expenses $1,500,000
Net operating income $-
 Net operating income will rise by $ if Nike sells one additional bike (30,100 pair shoes).
Total Per unit
Sales (30,001 pairs shoes) $3,000,100 $100
Less: Variable expenses $1,505,050 $50
Contribution margin $1,500,050 $50
Less: Fixed expenses $1,500,000
Net operating income $50
Profit = (Sales – Variable expense) -Fixed expenses = (30,001 units x $100 + 30,001 x
$50) – $1,500,000 = $3,000,150
Unit sales to break even = Fixed expenses / CM per unit = $1,500,000 / $50 = $30,000
b) Cost variances
The practice of reviewing your project's financial performance is known as cost variance.
The cost variation is the difference between the budget you set before the project started and
what you actually spent. The difference between BCWP (Budgeted Cost of Work Performed)
and ACWP (Actual Cost of Work Performed) is used to compute this (Actual Cost of Work
Performed).
Variance cost: earned value – actual cost
Cost variance % = (earned value – actual cost)/ earned value
Ex: variance cost of Nike: ($250 - $300) / $250 = -$20
 -20% indicates that the project cost is less than the budget for a pair of shoes authorized
in the plan, and the Nike company may proceed with the project without concern of
exceeding the budget.
4. Applying absorption and marginal costing (variable costing)
Basis for comparion Marginal Costing Absorption Cóting
Meaning a method in which the
variable costs are treated as
product costs and the fixed
expenses are treated as
period costs.
considers both fixed and
variable expenses when
calculating product costs.
This way of costing is
critical, especially for
reporting purposes.
Financial and tax reporting
are also included in the
reporting purpose.
About Variable cost is thought to
be the cost of the product,
whereas fixed cost is
assumed to be the cost of the
period.
The cost of a product
includes both fixed and
variable costs.
9

Nature of overheads Fixed and variable expenses. in absorption costing,
overheads are divided into
three categories:
manufacturing, distribution,
and selling and
administration.
Profit calculated The profit volume ratio (P/V
ratio) is a method of
calculating profit.
Because fixed costs are
factored into product costs,
profit is reduced.
Determines The cost of the next unit The cost of each unit.
Opening and Closing stocks Changes in opening/closing
stocks have no effect on the
cost per unit because the
focus is on the next unit.
Because the focus is on each
unit, changes in opening and
closing stocks have an
impact on the cost per unit.
Most important aspect Contribution per unit. Net profit per unit.
Purpose To emphasize the
importance of contributing
to product cost.
To demonstrate the accuracy
and fairness of product
costing.
Presented By laying out the overall
contribution.
For financial and tax
reporting, the most
convenient option.
Ex: Here is some information about a product made by the Nike Company:
Selling price per unit $300
Variable cost per unit $10
Fixed costs for each period $510
31/12/2020 31/3/2021 30/6/2021 30/9/2021
Produced 250 230 280 260
Sold 240 200 220 260
Heald in stock
at nil end of
period
10 30 60 0
Average production level = (250 + 230 + 280 + 260) : 4 = $255
Fixed overhead cost = $510 : $255 = $2/ units
*Absorption cost (Full costing)
31/12/2020 31/3/2021 30/6/2021 30/9/2021 Total
Opening
stock
_ 400 350 550
Cost of production
Variable cost 2550 2460 2600 2200 9810
Fixed cost 600 600 600 600 2400
Closing
stock
300 550 450 _
Cost of
goods sold
2850 3190 3450 3800 13290
Sales 4000 4300 5540 4900 18740
Gross profit 1150 1110 2090 1100 5450
10

*Marginal Costing (Variable costing)
31/12/2020 31/3/2021 30/6/2021 30/9/2021 Total
Opening
stock
_ 350 500 450
Cost of production
Variable cost 2650 2300 2580 2280 9810
Fixed cost 600 600 600 600 2400
Closing
stock
250 650 400 _
Cost of
goods sold
3000 3150 3420 3720 13290
Sales 4160 4630 5390 4560 18740
Gross profit 1160 1480 1970 840 5450
*Profit comparison
31/12/2020 31/3/2021 30/6/2021 30/92021 Total
Absorption
cost
1150 1110 2090 1100 5450
Variable
costing
1160 1480 1970 840 5450
Difference -10 -370 120 270 0
III. Explain the advantages and disadvantages of different types of planning tools
used for budgetary control
1. Using budgets for planning and control
Planning – involves developing objectives and preparing various budgets to achieve those
objectives.
Control – involves the steps taken by management to increase the likelihood that the
objectives set down while planning are attained and that all parts of the organization are
working together toward that goal.
a) The sales budget
The Nike Company is putting together budgets for the quarter ending December 31.
The following are the sales projections for the next three months:
October : 30,000 units
November : 50,000 units
December : 40,000 units
The selling price is $100 per unit.
October November December Quarter
Budgeted sales
in units
30,000 50,000 40,000 120,000
Selling price
per unit
$100 $100 $100 $100
Total budgeted
sales
$300,000 $500,000 $400,000 $1,200,000
All sales are made on credit.
Nike's collecting pattern is as follows: 75% of items are collected in the month of sale, 20%
in the month after sale, and 5% are uncollectible.
The $20,000 accounts receivable sum due on November 31 will be paid in full.
11

October November December Quarter
Accounts
receivable 30/11
$20,000 $20,000
October Sales
75% x $300,000 225,000 225,000
20% x $300,000 60,000 60,000
November Sales
75% x $500,000 375,000 375,000
20% x $500,000 100,000 100,000
December Sales
75% x $400,000 300,000 300,000
Total cash
collections
$245,000 $435,000 $400,000 $1,080,000
b) The production budget
Nike Company management wants closing inventory to be equivalent to 20% of the
following month's budgeted unit sales.
On September 30, a total of 5,000 units were available.
Let's get started on the budget for the project:
October November December Quarter
Budgeted Sales 30,000 50,000 40,000 120,000
Add: Desired
ending
inventory
10,000 8,000 6,000 6,000
Total needs 40,000 58,000 46,000 126,000
Less: Beginning
inventory
5,000 10,000 8,000 5,000
Required
production
35,000 48,000 38,000 121,000
c) The direct materials budget
The Nike Company requires five pounds of material every unit of product. Materials equal to
15% of the following month's production should be on hand at the end of each month,
according to management. 20,000 pounds of material are on hand as of September 30. The
cost of the material is $0.50 per pound. Let's get started on the budget for direct materials:
October November December Quarter
Production 35,000 48,000 38,000 121,000
Materials per
unit (pounds)
5 5 5 5
Production
needs
175,000 240,000 190,000 605,000
Add: Desired
ending
inventory
36,000 28,500 12,500 12,500
Total needed 211,000 268,500 202,500 617,500
Less: Beginning
inventory
20,000 36,000 28,500 20,000
Materials to be 191,000 232,500 174,000 597,500
12

purchased
d) Expected cash disbursement for materials
Nike's materials cost $0.50 per pound. The first half of a month's purchases is paid in the
month of purchase, while the second half is paid the following month. The accounts payable
balance as of September 30 is $15,000. Let's look at the predicted cash outflows:
October November December Quarter
Accounts
payable 30/9
$15,000 $15,000
October purchases
50% x $95,500 47,750 47,750
50% x $95,500 47,750 47,750
November purchases
50% x $116,250 58,125 58,125
50% x $116,250 58,125 58,125
December purchases
50% x $87,000 43,500 43,500
Total cash
disbursements
$62,750 $105,875 $101,625 $270,250
e) The direct labor budget
Each unit of goods at Nike necessitates 0.05 hours (3 minutes) of direct work. The company
has a "no layoff" policy, which means that all employees are compensated for 40 hours per
week. Assume that Nike has a "no layoff" policy, and that all employees are paid $15 per
hour regardless of the number of hours they work. The direct labor workforce will be
compensated for a minimum of 1,500 hours per month for the next three months. Let's make
a budget for direct labor:
Octorber November December Quarter
Units of
production
35,000 48,000 38,000 121,000
Direct labor per
unit
0,05 0,05 0,05 0,05
Labor hours
required
1,750 2,400 1,900 6,050
Guaranteed
labor hours
1,500 1,500 1,500
Labor hours
paid
1,750 2,400 1,900 6,050
Hourly wage
rate
$15 $15 $15 $15
Total direct
labor costs
$26,250 $36,000 $28,500 $90,750
f) Manufacturing overhead budget
Manufacturing overhead is charged to product units based on direct worker hours at Nike.
The variable overhead rate for manufacturing is $20 per direct labor hour. Monthly fixed
manufacturing overhead of $100,000, including $40,000 in noncash expenditures (primarily
depreciation of plant assets). Let's start putting together the production overhead budget:
October November December Quarter
Budgeted DLH 1,750 2,400 1,900 6,050
13

Variable mfg.
OH rate
$20 $20 $20 $20
Variable mfg.
OH costs
$35,000 $48,000 $38,000 $121,000
Fixed mfg. OH
costs
$100,000 $100,000 $100,000 $300,000
Total mfg. OH
costs
$135,000 $148,000 $138,000 $421,000
Less: noncash
costs
$40,000 $40,000 $40,000 $120,000
Cash
disbursements
for
manufacturing
OH
$95,000 $108,000 $98,000 $301,000
 Total mfg.OH for quarter : total labor hours required = $421,000 : 6,050 = $69,58 per hours
g) Ending Finished Goods Inventory Budget
Production costs per
unit
Quantity Costs Total
Direct materials 5.00 $0.50 $2.00
Direct labor 0.05 $15.00 $0.75
Manufacturing
overhead
0.05 $69.58 $3.479
$6.229
Budgeted finish goods inventory
Ending inventory in
units
5,000
Units product cost $6.229
Ending finished
goods inventory
$31,145
h) Selling and Administrative Expense Budget
The budget for selling and administrative expenses at Nike is split into two parts: variable
and fixed. The variable selling and administrative costs per unit sold are $0.50. Monthly
fixed selling and administrative costs are $80,000. $15,000 in costs – largely depreciation –
that are not cash outflows for the current month are included in the fixed selling and
administrative expenses. Let's put together a budget for the company's selling and
administrative expenses:
October November December Quarter
Budgeted sales 30,000 50,000 40,000 120,000
Variable S&A
rate
$0.50 $0.50 $0.50 $0.50
Variable
expenses
$15,000 $25,000 $20,000 $60,000
Fixed S&A
expenses
$80,000 $80,000 $80,000 $240,000
Total S&A
expenses
$95,000 $105,000 $100,000 $300,000
14

Less: Noncash
expenses
$15,000 $15,000 $15,000 $45,000
Cash S&A
expenses
$80,000 $90,000 $85,000 $255,000
i) The Cash Budget
Assume the following facts about Nike:
 Maintains a $85,000 open line of credit at 16 percent.
 Maintains a $50,000 minimum cash balance.
 Borrows money on the first of the month and pays it back on the last of the month.
 In October, the company pays a cash dividend of $55,000.
 In November, the company spent $156,800 on equipment and $54,200 in December (both
purchases paid in cash)
 Has a cash balance of $60,000 as of October 1st.
October November December Quarter
Beginning cash
balance
$60,000 $40,000 $40,000 $60,000
Add: Cash
collection
$200,000 $450,000 $345,000 $995,000
Total cash
available
$260,000 $490,000 $385,000 $1,055,000
Less: Cash disbursements
Materials $40,000 $84,200 $84,800 $195,000
Direct labor $20,000 $29,000 $17,000 $58,000
Manufacturing
overhead
$55,000 $75,000 $56,000 $227,000
Selling and
Administrative
$80,000 $95,000 $78,000 $239,400
Equipment
purchase
- $156,800 $54,200 $211,000
Divided $60,000 - - $60,000
Total
disbursements
$255,000 $440,000 $290,000 $987,400
Excess
(deficiency)
(20,000) $50,000 $132,000 $67,600
Financing:
Borrowing $70,000 - $70,000
Repayments - - (70,000) (70,000)
Interest - - (2,800) (2,800)
Total financing $70,000 - (67,200) (2,800)
Ending cash
balance
$50,000 $50,000 $64,800 $64,800
j) The Budget Income Statement
Sales (120,000 units x $100) $12,000,000
Cost of goods sold (120,000 x $5.0) $600,000
Gross margin $12,600,000
15

Selling and administrative expenses $300,000
Operating income $12,300,000
Interest expenses $2,800
Net income $12,297,200
k) The Budget Balance Sheet
Assets
Cash $64,800
Accounts receivable $100,000
Raw materials inventory $5,750
Finished goods inventory $31,145
Land $50,000
Equipment $370,000
Total assets $621,695
Liabilities and Stockholder’s Equity
Accounts payable $35,400
Common stock $200,000
Retained earnings $386,295
Total liabilities and stockholder’s $621,695
2. Pricing
a) Pricing strategies
Nike has employed a variety of price techniques to effectively expand its brand all over the
world. Nike's pricing strategy is based on a thorough study of the product and selecting the
ideal price point for it. While other U.S. garment businesses cut prices and gave large
promotional discounts, Nike was able to raise its price range. Nike introduced its new price
strategy in 2014 after a market analysis revealed that its customers valued the value the brand
delivered. The following sections illustrate a few of Nike's pricing tactics:
• Nike's Value-Based Pricing Strategy: Nike adopts a value-based pricing strategy to
determine its prices based on consumer views of the company's products' worth. Nike
focuses on providing the highest quality products at the correct price to provide the best
customer experience, whilst other firms employ the concept of selling products at the
lowest price to increase sales. This approach determines how much the company's
products, such as sports gear, shoes, and equipment, are willing to pay at their maximum
price. Nike had the brilliant idea of asking customers how much they can afford to pay
for various things. This pricing model worked for Nike because it learned about the worth
of its products from customers, and the company began to make profits, and the prices of
its stuff began to grow.
• Price Leadership Strategy at Nike: This method is appropriate for an oligopolistic market,
and Nike operates in an oligopolistic market. Nike is one of the most powerful players in
the oligopolistic sports equipment business. As a result, the organization may
successfully implement the price leadership strategy. With this strategy, the corporation
can set attractive prices for distinct market categories based on its market dominance,
determine product prices, and employ competitive prices.
• Nike's Premium Pricing Strategy: Nike uses a premium pricing strategy to raise the prices
of its items above those of competitors based on product quality. The owners and staff of
the company understand that these costs will represent not just the quality of their
16

products, but also the image that consumers who wear the Nike emblem
will project. When Nike creates its own distinct products, it becomes
instantly recognizable in the marketplace. And, especially with the limited
edition Air Jordans, Nike's premium price strategy elevates the product's perceived
worth. This pricing strategy is used by Nike for products that have a high level of brand
loyalty as well as cutting-edge technology.
b) Competitors determine prices of Nike, Inc
Nike topped the list of the most valuable global brands for the second year in a row, despite
garment firms incurring significant losses as a result of the Covid-19 outbreak. The most
valuable garment brands in the world, according to Brand Finance, a worldwide brand
valuation and consultancy organization, have been graded and ranked. Nike topped the list
for the sixth year in a row, with a total brand value of $34.8 billion, up 7% from the previous
year.
c) Supply and demand considerations
The news coming out of Nike's fiscal first-quarter earnings announcement wasn't good:
reduced sales forecasts, decreasing growth in China, and a bottlenecked supply channel.
Following the release of the data, stocks were down more than 6% on Friday afternoon. Prior
to the announcement, the stock had already dropped nearly 9% from its all-time high of
$174.38 set in August. Some analysts see an opportunity for Nike to position its business —
and its stock — for greater growth in the midst of the sell-off. Nike's supply chain woes are
giving it cover to ramp up its direct-to-consumer strategy, which has been a key source of
profit in recent quarters. Nike currently takes about 80 days to transport goods from Asia to
North America, which is twice as long as it took before the outbreak. Manufacturing plants
across Vietnam are starting to resume, but owing to pandemic shutdowns, Nike has lost
nearly ten weeks of production. The country produces about 43% of its total footwear and
apparel units. Nike anticipates that customer demand will outstrip supply in the next quarters.
Nike will have to be considerably more strategic about where it stocks running shoes and
workout shirts as a result of this. It will most likely prefer to open its own stores rather than
work with wholesalers. Nike was on track to expand its direct-to-consumer business before
the Covid epidemic. While expanding its online business and opening Nike stores throughout
the world, it has terminated ties with some wholesale retailers. Nike has cut ties with around
half of its wholesale accounts in the last three years. The change is dubbed a "consumer
direct offense" by Nike, a play on sports terminology. Nike's direct revenue accounted for
around 39 percent of revenues in fiscal 2021, up from 35 percent the previous year. Profits
have also benefited from selling more things at full price. Nike's gross margins increased to
44.8 percent in fiscal 2021, up from 43.4 percent in fiscal 2020. Industry-wide supply-chain
disruptions could hasten Nike's DTC push and, as a result, increase profitability.
3. Strategic planning ( PEST )
a) Political
Political concerns are particularly significant in the backend of a business, which we rarely
see. The majority of today's political developments, for example, solely affect how a
corporation may create items or how much profit it makes. This may appear minor to us, yet
political issues determine an organization's long-term viability. Some of these are for Nike:
• The United States, Nike's 'home nation,' as it were, offers wonderful growth policies that
are especially beneficial to this company. Low interest rates and well-structured
international tax agreements are two examples.
• Nike is always exposed to changes in tax and manufacturing rules because it
manufactures and sells real items.
• Various political problems can always make customs processes difficult, if not
impossible, and can even halt imports and exports.
17

b) Economic
Nike sells a well-known medium-priced product, hence it is less susceptible to
economic issues than other companies, but here are some of the economic
variables:
• A market crash may spell doom for Nike, as well as many other major brands. If this
happens, consumers may opt for lower-end, less expensive products, or simply because
producing a decent level of quality becomes easier.
• Nike's profits are reliant on the low cost of labor in Far Eastern countries to some extent.
However, this is changing, which could entail increased Nike costs around the world as a
result of the development of Least Developed Countries.
• Nike has the financial resources to pursue tiny growing markets in which to sell its
products, according to its "deep pocket."
c) Social
Today, public relations is more important than ever. For modern organizations, having a
strong social status is extremely important, hence following elements should be taken into
account:
• Increased 'health consciousness' around the world means that more people are adopting
healthier lifestyles. These people will almost certainly buy a lot of sports gear, which will
make Nike extremely happy. Nike, on the other hand, has been chastised for its
questionable manufacturing practices.
d) Technological
Companies can innovate in a variety of ways thanks to technological advancements.
Technology benefits firms like Nike in a variety of ways, from consumer interaction to
product design. Some of the technological aspects that influence it are as follows:
• Things can now blow up or fade away faster than ever before thanks to social media.
Nike is doing a good job of leveraging social media to grow its brand, but it might
backfire if done poorly.
• Nike will also be able to employ key information-based metrics as a result of technology
advancements, allowing them to improve targeting and manufacturing while increasing
income (Thomas Bush, 2020) .
IV. Conclusion
In conclusion, as a member of the Nike board of directors, I am able to claim that I have a
proposal to improve Nike's budgets and expenses. Based on the knowledge regarding
management accounting and budgeting that I provided before, I feel that the new innovation
of management accounting information system can boost the company's efficiency and
alleviate the existing budgeting and costing challenges that Nike is facing.
V. References
Will Kenton, 2021, Cost Volume Profit (CVP) Analysis,
https://www.investopedia.com/terms/c/cost-volume-profit-analysis.asp, Available at:
27/12/2021.
Thomas Bush, 2020, A pestle analysis of Nike, https://pestleanalysis.com/pestle-analysis-of-
nike/, Available at: 27/12/2021.
Accountingtools, 2021, Direct Material Definition,
https://www.accountingtools.com/articles/what-are-direct-materials.html, Available at:
27/12/2021.
Accountingtools, 2017, Direct Labor Definition,
https://www.accountingtools.com/articles/2017/5/6/direct-labor, Available at: 27/12/2021.
Accountingcoach, 2021, What is manufacturing overhead and what does it include?,
https://www.accountingcoach.com/blog/what-is-manufacturing-overhead-and-what-is-
included, Available at: 27/12/2021.
18

Hitesh Bhasin, 2018, What is selling cost?,
https://www.marketing91.com/selling-cost/, Available at: 27/12/2021.
Alicia Tuovila, 2021, Administrative Expense,
https://www.investopedia.com/terms/a/administrative-expenses.asp, Available at: 27/12/2021
Will Kenton, 2021, Prime Cost, https://www.investopedia.com/terms/p/prime-cost.asp,
Available at: 27/12/2021.
Will Kenton, 2021, Variable Cost, https://www.investopedia.com/terms/v/variablecost.asp,
Available at: 27/12/2021.
Adam Hayes, 2021, Fixed Cost, https://www.investopedia.com/terms/f/fixedcost.asp,
Available at: 27/12/2021.
Alicia Tuoliva, 2021, Sunk Cost, https://www.investopedia.com/terms/s/sunkcost.asp,
Available at: 27/12/2021.
Jason Fernando, 2021, Opportunity Cost,
https://www.investopedia.com/terms/o/opportunitycost.asp, Available at: 27/12/2021.
19