Management and Administration of Projects: Bullitt Group Ltd Analysis

This project management assignment analyzes the new product development process for Bullitt Group Ltd, a UK-based mobile phone manufacturer. The assignment includes a case study of the company, focusing on the introduction of a new rugged phone with GPS functionality. It covers project time management, including a work breakdown structure and Gantt chart, along with estimated costs and timeframes for each activity. The assignment also addresses risk management strategies, identifying potential risks such as portfolio, technical, demand, and financial risks, and proposes mitigation strategies. Finally, it includes a stakeholder analysis, recognizing the various parties involved in the project and their roles. The project provides a comprehensive overview of the challenges and strategies involved in managing a new product development project within the mobile phone industry.

Management and
Administration of Projects

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
A1 case study of the Bullitt Group Ltd..................................................................................1
A2 Project time management.................................................................................................2
A3 Strategy for risk management...........................................................................................5
A4 Analysis of stakeholder....................................................................................................7
CONCLUSION..............................................................................................................................10

INTRODUCTION
Project management is the process where the organisation initiate, plan execute,
control and close the task of the team in order to achieve the common goal so that they can
able to meet the company's success. There are various function that need to be fulfilled so
that the project is administrated in the proper way, that includes assist project sponsors,
teams and managers by communicating the framework so that the company can able to
operate with them. The framework includes standards, processes and coaching. It is manly
employed in the larger projects where the company have more documents and formal
communication. In the project management, there is main role of the project administrator
that need manage all the resources such as human resources, equipment, fund and
information. For this project, new product design for the Bullitt Group Ltd company have
been taken. It is the large independent mobile phone retailer in the UK.
PART A
A1 case study of the Bullitt Group Ltd
Bullitt Group Ltd is the independent and international mobile manufacturing and
consumer electronic company which is operated in the UK. The company is operating
since 2009, they have headquartered in the Berkshire in the UK. The company has four
partners that are Colin Batt, David Floyd, Bullitt designs and Richard Wharton. They sold
their products in more than 75 countries and operate around the world and serve in major
countries like UK, USA and China. The organisation delivers unique products experience
for their unique customers (Asare, 2016). From the design to distribution, they produce
innovative goods and service that bring the global brands connected and together with the
different technologies in order to deliver unique solution to their customers. The firm
produce rugged smart phones which are stand up to the toughest elements. The company
is planning to produce new product that is rugged phone with the GPS which help the
buyer to find their valuable assets. The organisation want to develop, design and
manufacture the connected devices and software services which help the exceptional
individual to move further and achieve something more in their work and life. The want to
de deep analysis and create the understanding about the customer needs and wants. The
company's every product give the highest level of satisfaction to their clients. Whether it is
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related to the artists, construction workers, electricians, designers, software developers and
surveyors.
A2 Project time management
Work Breakdown Structure
Activity List
ask Mode Task Name Duration Start Finish Predecessors
Manually
Scheduled Generating ideas 3 wks Thu 8/10/17 Wed
8/30/17
Manually
Scheduled Screening ideas 2 wks Thu 8/31/17 Wed
9/13/17 1
Manually
Scheduled Analysing concept 1 wk Thu 9/14/17 Wed
9/20/17 2
Manually
Scheduled Business analytics 2 wks Thu 9/21/17 Wed
10/4/17 3
Manually
Scheduled Marketability test 1 wk Thu 9/21/17 Wed
9/27/17 2,3
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Manually
Scheduled Technicalities 4 wks Thu 10/5/17 Wed
11/1/17 4
Manually
Scheduled Commercial 3 wks Thu 9/28/17 Wed
10/18/17 5
Manually
Scheduled Post launch and review 2 wks Thu 11/2/17 Wed
11/15/17 6
New product development stages: There are step by step process is to be followed on for
launching and promoting new rugged mobile phone for Bullitt Group Ltd. In this regard,
below mentioned stages can be implemented presented as:
 Generating ideas for marketing of features mobile phone: At first, on behalf of
internal and external environmental factors' analysis, ideas are generated for
setting up and advertising new mobile phone. Including this, risks can be occurred
in projection as financial, political, socio-cultural and factors that affect
organisation's effectiveness (Pollitt, 2016). Thus, through analysing these
determinates, different ideas are generated for strategic plans and marketing of
goods and services for Bullitt Group Ltd.
 Screening ideas: Afterwards, innovation regarding providing GPS services in
rugged phone of Bullitt Group Ltd ideas are screened out. It includes different
factors to be identified for launching and advertising mobile phone as price, place
and promotional tools etc. Therefore, generated ideas are screened out that
influences productivity and profitability of the entity (Bell, 2016).
 Checking out/analysing the concept: This process is stepped forward after
screening of ideas in which knowledge regarding marketing of goods is acquired.
However, in this process, consumer understanding with innovative product
development is identified (Rocco and Whalen, 2016). In addition to this,
forecasting is created that will customers attract towards innovation of Bullitt
Group Ltd as well what strategies can be implemented for promoting goods and
services.
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 Business analytics: In this process, system for matrices and managing progress of
mobile innovations. However, sales figure and profitability data are correlated in
this stage that affects marketing and competitive strategies of Bullitt Group Ltd.
Thus, analysing valuable assets and tools to be used are recognised through this
step which impacts on business activities and demand for innovative goods.
 Marketability test: After analysing business activities, marketability test is used
for identifying competitiveness of Bullitt Group Ltd. In this process, several ideas
are generated for launching and promoting rugged mobile phone with GPS
services. Besides this, marketing potential and strategies of other competitive
entities are also analysed. On the basis of this marketability test, variety of ideas
are created for product promotion and sustainability for longer time period (Asare,
2016).
 Technicalities and product development: In this process, technologies and
techniques to be used in product development plan are identified. It includes
implementation of quality management, framing structure with planning procedure
for advertising new product effectively. Therefore, for attracting customers with
GPS services in rugged phone, technicalities are analysed to be used for Bullitt
Group Ltd. It influences market demand and customers' attraction towards
innovative products as well productivity efficiently.
 Commercialise: After deciding all the above mentioned factors, commercialisation
of mobile phone is implemented. It impacts on customer satisfaction with its goods
and services as well promotional tools for Bullitt Group Ltd. It is considered as
integral part of product development process which implements new products
effectively. Thus, product name, price, promotion and all other factors are
analysed which completes stage of purchase and productivity of goods (Pollitt,
2016).
 Post launch review and perfect pricing: At the end, after launching product, its
marketability and competitiveness are analysed. In addition to this, reviews and
pricing sets are identified through this process for Bullitt Group Ltd. Thus,
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marketing and competitive strategies are recognised that affect further demand for
goods and customer loyalty with its services.
Plan Activities Estimated cost to be
incurred
Time frame
Generating ideas 200 2-3 weeks
Screening ideas 100 1-2 weeks
Analysing concept 150 1 week
Business analytics 500 2 weeks
Marketability test 300 1 week
Technicalities 600 3-4 weeks
Commercial 900 2-3 weeks
Post launch and
review
500 1-2 weekss
Gantt Chart
Critical path is 1+2+3+4+6+8 which means project will be completed in 11 weak.
A3 Strategy for risk management
Risk identification and assessment
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There are various risk that become hurdle in the project, the organisation want to
develop the new product that is rugged phone with the GPS so they need different
innovative elements that help the company to produce differentiate products in order to
achieve competitive advantage. There are several risks that come when the organisation
want to produce new product for the customers (Prytherch, 2016).
Portfolio risk: As the company want to enter into the new segment, they need to maintain
their marketing mix which includes their product development, branding, fixing of price,
selecting the proper distribution channel and strategy to promote the product, if the
organisation lack in any of these activities, the project goes to the failures, o it is very big
risk for the company for launching new product.
Technical risk: The company is launching the rugged phone with the GPS system, so
they need different technology and techniques to implement that system. If the
organisation is not able to use the new technology, the new product is going to flop in the
market.
Demand risk: The customer will always want new and innovative products so that they
can able to fulfil their changing demands, the clients will always try to switch to those
brands which they find more benefits with the low cost. So, if the product have no demand
which is launch by the company at that point for stage the organisation will face lots of
problems and this will become large risk for the new product of the organisation (Rocco
and Whalen, 2016).
Financial risk: for developing the new product, the venture needs lots of fund in order to
do market research, purchase of raw material, inventory, technology, machinery, wages to
the employees, marketing of the product etc. The company need to prepare budget for all
these activities so that actual cost does not exceed the budgeted cost. So it is the risk for
the organisation if the actual cost increases.
Risk appropriateness and response
These risk are very big when the organisation is launching new product that is
rugged phone with the GPS. Bullitt Group Ltd need to adopt some strategies which help to
reduce the risk which is becoming the hurdle while producing the new products.
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 They should do proper market research in order to identify the needs and wants of
the consumer and then produce the new product. If they effectively understand the
needs of the consumer, they will able to cater the needs of them and able to serve
them higher satisfactory level according to the competitor.
 Another strategy they can adopt is they should maintain proper financial statement
of their transaction which help them find their income and expenses of the project.
This strategy helps the company to incur their expenses according to the budget.
 They should manage their portfolio or marketing mix in the proper way that help
them to manage their all product category and generate high revenue in their all
over product mix.
Risk register
Risk Name
Risk Scores without
Mitigation
MitigationRelative
Impact
(1-5)
Relative
Likelihood
(1-5)
Portfolio risk: 3 4
Should manage their portfolio or
marketing mix in the proper way
Demand risk 5 2
Proper market research in order
to identify the needs and wants of
the consumer
Financial risk 3 3
Maintain proper financial
statement of their transaction
which help them find their
income and expenses of the
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project.
A4 Analysis of stakeholder
Stakeholder analysis for every stakeholder.
There are different stakeholders in the organisation which add value to their
products and services, without stakeholder a project cannot be finished. To analysis and
interpret the problem as well as finding the best solution for the problem, different person
or group is needed. In the case of the Bullitt Group Ltd, they are introducing new products
that is mobile phone with the GPS. Different stakeholders are needed to support this
projects that are employees, managers, suppliers, customers etc. These stakeholders helps
the company to introduce and manufacture new product, different stakeholders are as
follows:
Employees: The organisation give second priority to the employees as the stakeholders.
The employees help the company to manufacture quality products and services. As the
company to launch new product that rugged phone with the GPS system, they need skilled
employee to produce that product. The hire talented people which is based on the open
recruitment. They organise different training and development programs which help
workers to enhance their skills, knowledge and experience. After cultivating new skills,
employee can able to produce new and innovative products which the organisation want to
manufacture in order to satisfy the needs and wants of the customers (Bell, 2016).
Customers: These are the people which respond to the new products of the company by
purchasing their innovation. The company want to produce new product that can satisfy
the desire of the customer. They are launching rugged phone with the GPS system because
the clients are demanding that goods with the innovative service that is GPS. Bullitt Group
Ltd gives first priority to the customer when it comes to the stakeholders interest. There
are several numbers of buyer that want to buy the company's product but they want some
innovativeness in the products than the other competitors so that they can able to have
better experience. The clients want to have efficient and effective products with the
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reasonable price. The organisation have adopted the premium pricing because they are
serving the rugged products that are made up of the hard elements which protect the phone
for the broken down. The company also organise different environmental friendly
programs such as recycle of waste products which help them to address the clients needs
for the business sustainability.
Software developer: The company is in the technology fields which produce mobile
phones, so they different developer so that they have the best software in their phones by
which customer can able to fulfil their all needs and desires with the best experience. The
company is launching new product that is rugged phone with the GPS system, they need
to fit GPS in the phone which require software developers to make such phone. These
developers help the organisation to produce those goods which the company want to serve
them to their clients in order to cater their needs. These software developers get several
helps from the different people and that are also included in the company's stakeholders,
that are as follows:
 Engineers: The company's developers are eligible to take help as the technical support
directly and indirectly from the engineers to produce rugged phone with the GPS.
 Developer library: It is the reference library which serve developer news, technical
information, technology release. They company keep the wide documentation which help
the developer to manufacture new products (Asare, 2016).
 Access to pre-release gadgets: The company developer can have access to the phone
they have made so that they can able to check that the phone which is manufactured by
them can able to fulfil the company's objectives or customers desires.
Suppliers: The organisation need that suppliers that can able to satisfy their standard for
all the goods and services. The requirements for the inventory includes a commitment to
rigorous quality assurance. The company need to suppliers that can able to fulfil the
commitment with them which serve the highest standard for the social responsibility.
They require those suppliers that understand the working culture and expectations of the
company, if the company will procure quality raw material then only they will able to
produce quality products for the company. The supplier should know the significance of
building and meeting of commitments with delivering the highest quality of products and
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services in order to produce quality finished goods to cater the wants of their clients. The
organisation is going to produce innovative product that is rugged phone with the GPS so
they need proper inventory which helps the company to produce the new product. The
company's is at the competitive stage. So they need to produce that goods which help to
attract the large customers. They need to produce differentiate products which help to gain
competitive advantage over their rivals (Pollitt, 2016).
Leaders and managers: These are the people which guide the employees towards one
direction in order to fulfil the company's goal and objective. Leaders are the individual
which motivate the employees to work in the effective and efficient way. As the company
want to produce new product with the innovative technology so it will be difficult task for
the employees of the company to implement such techniques, they need help from the
leaders in order to produce high quality and innovative goods. Managers are those to take
decision which is related to their department. Such as marketing manager will manage
different promotion activities which help them to crease awareness about the new product.
Purchase department will decide when, how and from whom the inventory will be
purchase so that it will provide high quality of production, finance department will set the
budget for different activities like marketing, purchase, cost etc. (Rocco and Whalen,
2016).
CONCLUSION
It can be concluded from the project report that it is the era of the technology
where every organisation need to adopt the different innovative technology which help
them to gain competitive advantage. Bullitt Group Ltd is the company who produce
mobile phone is going to launch new product that is rugged phone with the GPS system.
The report includes the different risk such financial, portfolio etc. so the organisation have
adopted strategies which help them to resolve these risk.
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