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Management and Business Context - NN21 - Report

   

Added on  2020-03-04

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RUNNING HEAD: Management and Business contextManagement and Business context Essay

Management and Business context 1The business environment is dynamic and changes are taking place at a very fast speed whichaffects the products and services offered. Innovations have resulted in a rise in the level of competition prevailing in the business environment. A shift has been analysed in the Bottled water industry towards the Flavoured water. There is a potential market available for this product. Plans have been formulated for starting a new company and name of the company will be “Hardy Aqua” which will offer flavoured water. Hardy aqua will be operating in the bottled water industry of Australia. For establishing Hardy Aqua in the market of Australia few strategies will be adopted. These strategies include competitive pricing strategy, seeking advice, product differentiation and marketing strategies (Cohan, 2012). Hardy Aqua will set the prices after analysing the prices of existing companies in the industry. This will help in attracting the customers. Advice will be taken from the experts so as to gain knowledge of theindustry and support from the expert (Isaksson, 2015). It is vital to differentiate the products from the others in the industry. Effective marketing strategies will be selected for the promotion of the products offered. The promotion will be done of the products with the help of print media, advertising and social media platforms (D’Avino, et. al., 2015). In this dynamic environment, people are more concern about their health. The vision of Hardy Aqua is to offer quality products for enhancing the health of the customers by ensuring safety. Flavoured water will be offered at a competitive price for meeting the needs of the customers.Hardy Aqua is planning to use advanced technology so as to provide quality products and covering the market. Hardy Aqua will operate at a medium level. Different organisational structures are available which can be used according to the need of the business. Hardy Aqua has analysed different organisational structures for analysing the advantages and disadvantages associated with the organisational structures. Hardy Aqua will adopt the functional organisational structure as it will offer a single product in different flavours. Different departments will be divided into different functions for

Management and Business context 2executing the operations of the different functions in an effective manner (Morgeson, et. al., 2012). The functional organisational structure will provide specialisation and focus on the product in a better manner (Stare, 2011). Different departments will be specialised in the work assigned to them which will enhance the productivity of the company. Every department will have the idea of the job or of the roles and responsibilities which it has to perform (Lam, 2011). Hardy aqua will be offering flavoured water with different flavours which will improve the health of the people. Hardy Aqua needs to analyse the factors of the internal and external environment. There are various factors present in the internal and external environment of the business which creates an impact on the operations and performance of the business. Internal factors include mission and objectives of the company, availability of resources, communication, support from the internal stakeholders of the business and culture of the business (Dragnić, 2014). Missions and objectives of Hardy Aqua provide guidance to the operations of the business. Different resources are required for conducting operations of the business including human resource, financial resources and knowledge. Support from the internal stakeholders enhances the quality of the operations. Hardy Aqua needs to manage its employees in an effective manner for the attainment of the long term goals (Shiamwama, et. al., 2014). Employees will help in performing the different operations of the company in a better manner and will perform the roles and responsibilities by applying their skills and knowledge. Effective communication channels need to be developed which promotes the flow of information in an effective manner. A delegation of the tasks of operations of Hardy Aqua is required and healthy relations need to be maintained with the employees. Another crucial factor of the internal environment of business is culture. Hardy Aqua must ensure that safe workplace is maintained and policies and values are followed by the employees (Yu & Zhang, 2010). External environmental factors of the business include suppliers, competitors,

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