Strategic Management of Tesco and Comparison of Theory and Practice

Running head: MANAGEMENT AND ISSUES
Strategic Management of Tesco and Comparison of Theory and Practice
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Abstract
The report has presented a clear picture about the strategic outcome of an organization. The
report has chosen Tesco as the business firm. The choice of Tesco is perfect as because it is
the largest retailer of UK and one of the largest in the globe which will permit the report to
study the global strategic perspectives. The report has been presented based on some theories
and frameworks like Porter’s 5 forces, SWOT Analysis, PESTEL Analysis and many more as
such. The report has also presented a competitive analysis and a results section for analysing
the findings. The report ends with the conclusion and a recommendations section that has
made it more compact and informative.

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Table of Contents
Abstract......................................................................................................................................2
Introduction................................................................................................................................4
Overview of the company......................................................................................................4
Mission and Vision of the company.......................................................................................5
Competitive Environmental Analysis........................................................................................6
Porter’s 5 forces model..........................................................................................................6
Environmental Analysis.........................................................................................................7
Porter’s generic Model...........................................................................................................7
PESTEL Analysis...................................................................................................................8
SWOT Analysis...................................................................................................................10
Results..................................................................................................................................12
Conclusion................................................................................................................................12
Recommendations....................................................................................................................13
References................................................................................................................................14

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Introduction
The following report has dealt with the strategic business analysis of Tesco
supermarket of United Kingdom. Strategy in a business can be said to be a set of different
competitive moves and some competitive actions that is used by a business unit to attract the
consumers and stay active and lively in the highly competitive business market. The presence
of a well curved out business strategy can help the organization to ensure business success.
The strengthening of the business goals and the achievement of the different objectives can
help in the success of a business organization. The curving out of the strategy depends on a
number of different kinds of the organizational goals that are important for the success of the
business. Following the right set of strategy paves the path for future success. The strategy of
the business can be aligned to the business from the corporate level, functional level as well
as the business level.
Overview of the company
The report has chosen Tesco as the company. The company is a British multinational
retailer with close to 7000 retail outlets across the globe. The company is said to be as the
third largest retailer of the globe considering the huge amount of revenues earned by the
organization. The company is truly multinational in nature as it has shops in and around 7
different countries that ranges in between Asia and Europe (tesco.com 2019). The company
has outlets in different places of Europe including UK, Ireland, and Hungary and has recently
started its business operations in Thailand. The company which was founded in the year 1919
expanded itself as recent as the 1990’s with the start of the operations of the business at
around 11 different nations of the globe.
The company has a huge annual revenue of close to around 65million pounds. The
large size of the company and its establishment at around so many different places of the