Management & Leadership: Assignment
Added on -2021-02-21
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Management and Leadership
Table of ContentsINTRODUCTION...........................................................................................................................1Aims............................................................................................................................................1Objectives....................................................................................................................................2.....................................................................................................................................................2Situational Analysis....................................................................................................................2Positional strategy.......................................................................................................................5Consumer buying behaviour.......................................................................................................6Implementation of Marketing Mix..............................................................................................7Ethical Consideration..................................................................................................................7Implementation & Control..........................................................................................................8CONCLUSION................................................................................................................................8References......................................................................................................................................10
INTRODUCTIONLeadership and management are both most essential term for the organization. But on thesame side, both term involves ongoing debate about the correlation between leadership andmanagement. Like does manager be a good leader or leader need to have good managementskills. Present study will be base on Management & Leadership that will focus on to develop theproduct image in the competitive market (Byrd-Bredbenner and et.al., 2017). Therefore, theproduct which will going to be introduced is “Self Ordering Fridge”. As per the research or theneed of the client. This product is best suited to the families or for those people who love toexplore new technology and home improvements. Furthermore, In the assignment will outlinethe deep knowledge of the product such as build up the marketing strategy, SWOT analysis forinternal examination, PESTLE analysis, Marketing strategy, positioning etc. Somehow, thewhole study will be explaining the marketing scenario of the product with the best quality ofdesign. Present study will be base on the case study on Samsung electronics corporation that wasestablished in 1969 as a division of Samsung group. Generally, company manufacturedelectronic items such as TV, Electronics, watches, electronic, cash registers, Refrigerators, homeconditioners etc. DefinitionMarketing is the social process by which individuals and organizations obtain what theyneed and want through creating and exchange value with others. Marketing practices supportsales volume of the business that better understands the process or idea and knowledge (Cardoso,2017).Market Need : As per the research conducted it has been observed that the study or outcomes tobe more identified and long-lasting work opportunity. Market place and market information andsize is the deep formation outcomes, The need of the market is domestic appliances.AimsTo increase the expected sale by 100.000 units.To increase the sales in next 2 years by 120.00To raise the sales of 150.000 by new 3 years. 1
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