introduction to leadership and management PDF

MANAGEMENT AND
LEADERSHIP

Table of Contents
INTRODUCTION...........................................................................................................................1
Summary of ASDA..........................................................................................................................1
LO3. Leadership and management practices in organization......................................................1
LO4. Development of policies and strategies in changing environment.....................................3
LO5. Design and development of company................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Leadership is setting the new direction or the vision for the team and make them motivate
towards the goal of the organization. Management controls or direct the people in the group as
per the principles and the values that have been established. Asda is the British supermarket
chain deals in the retail industry and also offers the number of services that includes financial
services and having the number of mobile phone providers fir the use of existing network. This
report contains the different style of leadership, vision and the management practices that is
being used in the organization.
Summary of ASDA
Asda store have been founded as Associated diaries and farm stores limited in the year
1949 in Leeds. Asda name is being adopted in 1965 with the merger of three supermarkets. Asda
has taken the advantages of abolition of retail price maintenance in order to offer the large scale,
low cost supermarket that is being takeover by GEM retail. In 1980 that Asda store Ltd is the
subsidiary of Asda-MFI plc follows the merger between the two companies. Other company is
having the furniture retailer MFI and Allied carpets. In 1970 to 1990 is the massive period for the
growth to Asda, they open the new out let in Plymouth, Hampshire and South Wales. As the
company is dealing in the retail sector having the aim to provide the various types goods along
with the services to its customers from the various channels of distribution. Asda also uses the
various kinds of the advance technology that is being used in order to promote its goods and
services in target market and provides its services in online websites, retail stores and to
wholesalers and retailers as well. As the Asda Walmart super centres are creating the largest
market in the UK. This super stores are having the largest super market even most of the stores
are having the petrol filling station and having the facility of dining and refreshment for their
customers. Asda is the one of the largest retailer in the UK and also established in many
countries.
LO3. Leadership and management practices in organization
Vision : Asda is having the aim to provide the good and services to its customers at cheap and
affordable rates. One of their key objectives is to reduce the packaging and make all the efforts to
achieve their goal. As it intends to increase the cost of the fresh products to sell loose from its
boxes and decrease the range of their own label pre packed products must be sold in its stores as
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