Management And Operations Assesment

Running Head: MANAGEMENT AND OPERATIONS
MANAGEMENT AND OPERATIONS
Name of the student
Name of the university
Author’s Note

MANAGEMENT AND OPERATIONS1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Managers................................................................................................................................2
Key Responsibilities...............................................................................................................3
Leaders...................................................................................................................................4
Key Responsibilities...............................................................................................................6
Theories and Concepts...........................................................................................................6
Managers VS Leaders............................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

MANAGEMENT AND OPERATIONS2
Part 1
Introduction
Unilever, a UK based company was founded in the year 1929, is a multinational
company that provides fast moving consumer products (FMCG). It includes product
categories like savoury, ice cream, food & beverages, savoury and dressing; personal care
and home care products. Some of its personal care products include skin and hair care
products. It includes brands like Blue Brand, Dove, Lux, Becel & Flora and many more. The
company aims to help more than a billion of people in improving their wellbeing and health
by providing top quality products; and sourcing almost 100 per cent of the agricultural raw
materials and enhancing the living style of the people across the value chain of the company
(Jurietti, Mandelli and Fudurić 2017). The CEO and CFO of the company are Alan Jope and
Graeme Pitkethly respectively. Unilever Leadership executives are as follows:
Unilever Leadership Executive Department / Role Year of Appointment
Conny Braams Chief digital marketing
officer
January, 2020
Marc Engel Chief supply chain
officer
January, 2016
Fabian Garcia President of North
America department
-
Hanneke Faber President of food and
refreshment department
May, 2019
Sunny Jain President of beauty and
personal care
June, 2019
Sanjiv Meheta President of Unilever
South Asia and Chair
and Managing Director
May, 2019
Leena Nair Chief HR officer March, 2016
Nitin paranjpe Chief operating officer May, 2019
This assignment aims at analysing the difference between the function of a
manager and the role of a leader. It briefly explains the characteristics, behaviours and
traits which support effective management and leadership. In addition, this report also
introduces the concept of operations as both a function and a process which all
organisations must adopt to conduct business.
Discussion
Managers
An organisation’s success is highly dependent on the management team of that
company. Managers have the power to make or break an organisation. The chosen company,
Unilever has executive officers that take care of the management part. A manager is that
person who manages and directs the activities of the subordinates in the organisation. He or
she does not only plan the activities that the organisation should, but also organise them and
allocate in an effective manner so that the efficiency of the organisation is increased (Daft
2015). Once everything is planned and organised, it is the responsibility of the managers to
control and direct these activities so that consistent result is derived and the organisation
initiates growth and expansion.

MANAGEMENT AND OPERATIONS3
Unilever follows Taylor and scientific theory for management. The main focus of the
company is to maximise the efficiency and effectiveness of the business by synthesising
workflow. The objective of the company is to increase significantly the labour productivity
and effectiveness. According to the researchers, management in Unilever satisfies the leaders
and employees of the company both in terms of pay and recognition. Unilever has recently
won innovation achievement because of its keen efforts towards a positive approach.
A manager should be a person with combination of various skills in different domains. These
mainly include skills like
1. Human management skills: This initiate the manager to have team management skills.
He should focus on motivating their people and inspire them to treat the organisation
as their organisation and work effectively towards its growth.
2. Communication Skills: A good manager should initiate interaction session with its
employees and subordinates in order to understand the need of his people and work
towards satisfying them.
3. Technical Skills: Technical skills involve a manager to work effectively with
resources, tools, procedures techniques and many more. It is a vital function, which
helps an organisation in effective management of resources and helps in maximising
the profit of the company.
4. Conceptual skills: These skills include the capability of the manager to coordinate and
integrate various activities. It requires the manager to think, analyse and conceptualise
about abstract solutions to each organisation’s issues (Shafritz, Ott and Jang 2015).
These skills help the manager in making better decisions for the organisation.
Key Responsibilities
Henry Mintzberg, a Canadian author did a research on the chief executives of the various
organisations in late 19th century and discovered the ideal roles and responsibilities a manager
should have. He categorised various responsibilities of the managers under three broad heads
which were as follows:
1. Interpersonal Roles
- Interpersonal roles of a manager involves him to act as a figure head for
subordinates and other employees in the organisation, which obliged him to
perform duties and tasks that involves number of routine duties of social or legal